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Case Study
Dec 30, 2023

Lulus eCommerce Case Study and How to Start a Look-Alike Marketplace

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Lulus is a trendy online fashion retailer that offers a wide range of clothing, accessories, and footwear for women. If you're down to launching a look-alike eCommerce business in a marketplace model, Vendo's here to make it all super easy. You'll be selling a wide range of awesome brand products in no time, with hardly any fuss.

Vendo simplifies the process of setting up a successful eCommerce marketplace, providing access to a wide array of products from domestic brands. With Vendo taking care of inventory and shipping logistics, you can direct your efforts towards providing outstanding customer service, effectively launching and overseeing your marketplace, and keeping your primary focus on what truly matters – your customers.


Vendo is also a one-stop-shop for all your marketplace needs, providing you with a marketplace platform automating day-to-day operation, a catalog of brands to pick from or an ability to invite your own brands, merchandising and promotional tools, ability to sell through multiple channels (your existing website, emails & SMS, mobile app, social media), and ongoing daily support scaling your marketplace business.   

Lulus Ecommerce Triumph

Introduction to Lulus
Lulus has carved out a distinctive niche in the fashion e-commerce sphere, celebrating a vibrant and collaborative workplace culture that's as dynamic and fashionable as the products it offers. Specializing in an extensive range of women's apparel and accessories, Lulus has become a beloved online destination for fashion-forward individuals seeking contemporary, on-trend styles. With a keen eye for what's next in fashion and a commitment to quality, Lulus provides an array of dresses, shoes, and accessories, ensuring every woman can find something that perfectly reflects her personal style.

Lulus' Ecommerce Victory

  • Curated Fashion Collections: Lulus' success lies in its carefully curated collections that resonate with modern aesthetics and the latest fashion trends, attracting a wide and loyal customer base.
  • User-Friendly Shopping Experience: The online platform is designed to provide a seamless and enjoyable shopping experience, with intuitive navigation, detailed product descriptions, and high-quality imagery.

Top-Selling Product Categories and Examples

Fashion for Women:

Lulus is dedicated to empowering women through fashion, offering a diverse selection of clothing and accessories that cater to various styles and occasions.

  1. Stylish Dresses: From casual day dresses to elegant evening gowns, Lulus offers a dress for every moment. Whether you're attending a wedding, heading to brunch, or going on a date, you'll find a wide variety of cuts, colors, and fabrics to choose from.
  2. Trendy Tops: The collection includes everything from basic tees and blouses to statement pieces, ensuring that women can express their unique style while staying on-trend. These tops are designed to pair effortlessly with skirts, jeans, or trousers, creating versatile looks that transition from day to night.
  3. Fashionable Shoes: A pair of shoes from Lulus can elevate any outfit. The range includes heels, sandals, boots, and flats, each selected for its style, comfort, and ability to complement the latest trends in women's fashion.
  4. Chic Accessories: No outfit is complete without the right accessories. Lulus offers a selection of handbags, jewelry, hats, sunglasses, and scarves, each chosen to add a finishing touch to any ensemble. These accessories are not just functional but also fashionable, designed to enhance and elevate the overall look.

Lulus has successfully established itself as a fashion-forward brand that understands and caters to the diverse needs and preferences of modern women. With a strong emphasis on creativity, teamwork, and customer satisfaction, Lulus continues to evolve and expand its offerings, ensuring that every piece reflects quality, style, and the latest fashion trends. 

Whether you're refreshing your wardrobe, searching for the perfect outfit for a special occasion, or simply indulging in a love for fashion, Lulus provides a shopping experience that's as delightful and sophisticated as the array of products it offers. As it continues to grow and inspire, Lulus remains committed to being a destination where style and passion meet.

Key Success Factors for Your Ecommerce Business

  1. Dynamic Workplace Culture: Foster a fun and collaborative work environment that encourages innovation and teamwork.
  2. Product Range: Offer a diverse selection of high-quality fashion items tailored to your target audience.
  3. Online Presence: Create an engaging and user-friendly website or app to attract and retain customers.
  4. Customer-Centric Approach: Prioritize excellent customer service and responsiveness.
  5. Trend Spotting: Stay ahead of fashion trends to provide the latest and most sought-after products.
  6. Quality Assurance: Ensure top-notch product quality and reliable delivery services.
  7. Marketing Savvy: Invest in effective digital marketing strategies to reach a broad audience.
  8. Community Building: Cultivate a sense of community and engagement among your customers.
  9. Efficient Logistics: Streamline inventory management and shipping processes for timely order fulfillment.
  10. Innovation: Embrace technological advancements and innovations to stay competitive in the market.

By incorporating these success factors, you can enhance your chances of replicating Lulu's ecommerce success while adapting them to your specific business and industry.

Get started with a look-alike marketplace like Lulus on Vendo!


  • Book a demo call: We’ll set you up with a demo marketplace 
  • Customize your Storefront: We’ll help you craft an on-brand shopping UX 
  • Onboard Brands: Pick from the Vendo brand catalog. Or invite your own.
  • Select Products: Curate product collections manually or automate it.
  • Embed products: Make your editorial content and newsletters shoppable 
  • Get Paid: Get paid as soon as products are shipped by the brands. 
  • Get Repeat Sales: Keep your customer relationship, emails, order history


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