Case Study
Nov 1, 2023

Lincoln Journal Star Affiliate Revenue Success Tripled

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The Lincoln Journal Star, a prominent source for news and information in Lincoln, Nebraska, is recognized for its comprehensive coverage and community insights. Aligned with successful media outlets, The Lincoln Journal Star strategically employs affiliate links to monetize its extensive readership. Sales commissions, particularly derived from content such as local news, lifestyle features, and recommended products, constitute a significant and evolving revenue stream for media enterprises.

With the integration of Vendo, The Lincoln Journal Star has the potential to significantly enhance its sales commissions—potentially experiencing a 3-5x increase—by seamlessly incorporating shoppable products and a user-friendly shopping experience into its platform. This strategic move not only expands opportunities for revenue growth but also provides The Lincoln Journal Star's audience with a more interactive and seamless way to engage with products and services recommended in their favorite local and lifestyle content. Here's how this integration could unfold for The Lincoln Journal Star.


Simplify your marketplace operations with Vendo – the one-stop-shop that has it all. Enjoy a platform automating day-to-day operations, a curated brand catalog (or the ability to invite your own), merchandising tools, and the flexibility to sell through various channels. Vendo ensures ongoing daily support as your marketplace business expands.

Ditch the ordinary and embrace the extraordinary with Vendo; it outshines traditional affiliate links by fostering extended visitor engagement, securing customer data, and unlocking upselling potential.

Unlocking Success in Digital Publishing

The Lincoln Journal Star is a daily newspaper serving Lincoln, Nebraska, and the surrounding areas. Established in 1867, the newspaper has a long history of providing local and regional news coverage to its community. In addition to traditional print journalism, the Lincoln Journal Star has adapted to digital platforms, offering online news articles, multimedia content, and interactive features.

Success Factors of Lincoln Journal Star

Local News Focus:

A foundational success factor for the Lincoln Journal Star is its strong emphasis on local news coverage. The newspaper plays a crucial role in keeping the community informed about local events, government issues, and developments that directly impact residents.

Digital Adaptation:

Adapting to the digital era, the Lincoln Journal Star has successfully transitioned to online platforms. The newspaper's website and digital presence allow it to reach a broader audience beyond its traditional print readership, providing timely news updates and engaging multimedia content.

Investigative Reporting:

The Lincoln Journal Star engages in investigative reporting, delving into important local issues and uncovering stories that may not receive widespread attention. This commitment to in-depth journalism enhances the newspaper's credibility and relevance.

Community Engagement:

Actively engaging with the local community is a crucial success factor. The Lincoln Journal Star fosters community engagement through features such as reader comments, forums, and events, creating a space for residents to participate in discussions and share their perspectives.

Multimedia Integration:

Recognizing the importance of multimedia, the Lincoln Journal Star integrates various formats, including photos, videos, and interactive elements, into its digital content. This multimedia approach enhances storytelling and provides a richer experience for readers.

Subscription Models:

The newspaper operates subscription models, both in print and online. Subscriptions contribute to revenue generation, supporting the sustainability of quality journalism and the continued provision of valuable local content.

Mobile Accessibility:

Ensuring mobile accessibility is a key success factor. The Lincoln Journal Star's digital platforms are optimized for mobile devices, allowing readers to access news articles and updates conveniently from their smartphones or tablets.

Lincoln Journal Star's Audience and Value Proposition:

Understanding the Audience:

The Lincoln Journal Star's audience primarily consists of residents in Lincoln and the surrounding areas. The newspaper serves a diverse readership interested in staying informed about local news, events, and issues affecting the community.

Value Proposition:

The Lincoln Journal Star's value proposition lies in being a reliable source of local news and information for the community. The newspaper provides comprehensive coverage, investigative reporting, and a platform for community engagement, fostering an informed and connected local population.

Categories of Value:

  • Comprehensive Local Coverage: The Lincoln Journal Star delivers comprehensive coverage of local news, events, and issues that matter to the community.
  • Investigative Journalism: The newspaper's commitment to investigative reporting contributes to uncovering important local stories and holding entities accountable.

Suggestions for Replicating Success:

Local News Emphasis: Prioritize comprehensive coverage of local news and events, ensuring that the newspaper remains a vital source of information for the community.

Digital Adaptation: Embrace digital platforms and online presence to reach a wider audience. Develop a user-friendly website, mobile app, and engage in digital marketing to attract and retain readers.

Investigative Reporting: Commit resources to investigative reporting that delves into significant local issues, holds entities accountable, and contributes to the betterment of the community.

Community Engagement: Actively engage with the local community through events, forums, and reader-contributed content. Fostering a sense of community connection enhances reader loyalty and involvement.

Multimedia Integration: Incorporate multimedia elements into storytelling. Utilize photos, videos, and interactive features to enhance the overall reader experience and appeal to different preferences.

Subscription Models: Implement sustainable subscription models for both print and online content. Provide value to subscribers through exclusive content, perks, and a seamless user experience.

Mobile Optimization: Ensure the newspaper's digital platforms are optimized for mobile devices. Mobile accessibility is crucial for meeting the preferences of readers who consume news on smartphones or tablets.

In conclusion, the Lincoln Journal Star's success is grounded in its commitment to local news coverage, investigative reporting, digital adaptation, and community engagement. Replicating this success involves prioritizing these key factors and adapting to the evolving needs and preferences of the community it serves.

However, you might want to consider a different route for generating income from your online audience.

Establish your multi-brand marketplace on Vendo to potentially triple your affiliate sales commission, reaching an impressive 20-30%.

In the context of extended user engagement on your pages, envision a rise in customer data retention that will drive the growth of your email list and open up a spectrum of potential upselling opportunities.


  • Book a demo call: We’ll set up your demo marketplace and populate it with products
  • Customize your Storefront: We’ll help you craft a storefront that aligns with your branding guidelines,
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters. 
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts. 


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