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Case Study
Nov 7, 2023

Lifewire Affiliate Revenue Success Tripled

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Lifewire, a reputable source in the technology and how-to space, holds a significant position in providing comprehensive insights and guides. With a strategic emphasis on affiliate links, Lifewire underscores the importance of sales commissions, particularly derived from product reviews and recommendations, as a substantial revenue stream. The integration of Vendo introduces an exciting opportunity for Lifewire to significantly amplify its sales commissions—potentially experiencing a remarkable 3-5x increase. By seamlessly incorporating shoppable products and a user-friendly shopping experience into its content, Lifewire can strategically enhance its monetization efforts, offering a valuable and interactive resource for individuals seeking tech-related guidance.


Streamline your marketplace with Vendo – the one-stop-shop for all your needs. Get a platform that handles day-to-day operations, a curated brand catalog (or bring your own), merchandising tools, and multi-channel selling capabilities. With ongoing daily support, Vendo is your partner for scaling your marketplace business.

Experience the difference with Vendo – unlike standard affiliate links, it excels in extending visitor engagement, safeguarding customer data, and creating pathways for effective upselling strategies.

Unlocking Success in Digital Publishing

Lifewire is a technology information and advice website that covers a wide range of topics, including consumer electronics, gadgets, software, and digital lifestyle. Launched in 2017, Lifewire has quickly gained popularity for its user-friendly guides, reviews, and troubleshooting articles. The success of Lifewire is grounded in its approachable content, practical advice, and the ability to demystify complex technology topics for a broad audience.

Success Factors of Lifewire

1. User-Friendly Guides:

Lifewire's success is attributed to its user-friendly guides. The platform provides step-by-step instructions and explanations that are easy for readers, including those with varying levels of technical expertise, to follow and understand.

2. Practical Advice and Tips:

The inclusion of practical advice and tips enhances Lifewire's success. The platform addresses real-world technology issues and offers solutions that users can implement, making it a valuable resource for troubleshooting and problem-solving.

3. Approachable Content:

Lifewire focuses on creating approachable content. The platform avoids jargon and complex technical language, making technology topics more accessible to a broad audience, including individuals who may not have a deep technical background.

4. Reviews and Recommendations:

Lifewire's reviews and product recommendations contribute to its success. The platform provides insights into consumer electronics, gadgets, and software, helping users make informed decisions when purchasing or using technology products.

5. Mobile-Friendly Design:

The success of Lifewire is partially due to its mobile-friendly design. The platform recognizes the importance of catering to users who access information on various devices, ensuring a seamless experience for mobile users.

6. Diverse Content Categories:

Lifewire covers a diverse range of content categories within the technology realm. From how-to guides to product reviews and troubleshooting tips, the platform ensures that it addresses the varied interests and needs of its audience.

7. Consumer-Centric Approach:

Lifewire adopts a consumer-centric approach. The platform prioritizes content that directly addresses the concerns and questions of its audience, fostering a sense of reliability and trust among its users.

8. Visual Content:

Visual content, including images, diagrams, and screenshots, enhances the user experience on Lifewire. The inclusion of visual aids makes complex technical concepts more digestible and facilitates better understanding for readers.

9. Regularly Updated Content:

Lifewire's commitment to regularly updating content contributes to its success. The platform ensures that its guides and information are current, reflecting the latest developments in the ever-evolving world of technology.

10. Community Engagement:

Engaging with the audience through comments, forums, and community features is a success factor for Lifewire. The platform recognizes the value of user feedback, questions, and discussions, fostering a sense of community among its readers.

Lifewire's Audience and Their Values

Tech Enthusiasts and Beginners:

Lifewire's audience comprises both tech enthusiasts and beginners. The platform's content caters to those seeking in-depth information as well as individuals looking for straightforward guides and tips to navigate technology.

Practical Solutions Seekers:

The audience values practical solutions. Lifewire's users appreciate the platform's focus on providing actionable advice and step-by-step solutions to common technology challenges they may encounter.

Accessible Information Consumers:

Lifewire's audience values accessible information. Readers appreciate the platform's efforts to present technology topics in a way that is easy to understand, irrespective of the user's technical background.

Suggestions for Replicating Lifewire's Success

1. User-Centric Approach:

Prioritize a user-centric approach. Tailor content to address the practical needs and questions of the audience, ensuring that the information is accessible and valuable to both tech enthusiasts and beginners.

2. User-Friendly Guides:

Create user-friendly guides and tutorials. Present information in a step-by-step format with clear instructions, making complex topics more approachable for a diverse audience.

3. Practical Advice and Tips:

Incorporate practical advice and tips. Address real-world challenges and provide actionable solutions that users can implement, enhancing the platform's value as a problem-solving resource.

4. Approachable Content Tone:

Maintain an approachable content tone. Avoid unnecessary technical jargon and language that may alienate readers. Strive for clarity and simplicity in conveying information.

5. Reviews and Recommendations:

Include reviews and product recommendations. Provide insights into consumer electronics, gadgets, and software to assist users in making informed decisions, contributing to the platform's credibility.

6. Mobile-Friendly Design:

Ensure a mobile-friendly design. Recognize the prevalence of mobile users and optimize the platform's design to offer a seamless experience across various devices.

7. Diverse Content Categories:

Cover a diverse range of content categories. Address different aspects of the chosen niche to cater to a broad audience with varied interests and information needs.

8. Visual Content Enhancement:

Enhance visual content. Incorporate images, diagrams, and screenshots to complement textual information, making it easier for readers to understand and apply the concepts presented.

9. Regular Content Updates:

Commit to regular content updates. Stay current with the latest developments in the niche, ensuring that the platform remains a reliable and relevant source of information for its audience.

10. Foster Community Engagement:

Foster community engagement. Implement features that encourage user comments, questions, and discussions, creating a sense of community and providing opportunities for readers to share insights and experiences.

In conclusion, replicating the success of Lifewire involves prioritizing a user-centric approach, creating user-friendly guides, providing practical advice, and maintaining an accessible content tone. By understanding the values of the target audience and implementing effective strategies, a new platform can establish itself as a valuable and reliable resource within its chosen niche.

However, an alternative strategy to generate revenue from your online audience is worth exploring.

Building your multi-brand marketplace on Vendo has the potential to triple your affiliate sales commission to an impressive 20-30%.

Moreover, the increased duration users invest in your pages results in enhanced customer data retention, laying the foundation for a robust email list and diverse opportunities for upselling down the line.


  • Book a demo call: We’ll set up your demo marketplace and populate it with products
  • Customize your Storefront: We’ll help you craft a storefront that aligns with your branding guidelines,
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters. 
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts. 


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