Case Study
Feb 15, 2023

Life360 mobile app case study

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Life360 is a family networking mobile app that provides location sharing, communication, and safety features. Integrating Vendo could easily generate another source of income for an app like Life360.Integrate Vendo into your mobile app to create an in-app marketplace where users can buy products from local brands. You'll earn 2-3x higher sales commission than other affiliates.


Vendo offers a comprehensive marketplace solution, automating daily operations, providing a diverse brand catalog, merchandising tools, and multichannel selling capabilities, with ongoing support for your business growth.

Success of Life360 mobile app

  • Founded in 2008 by Chris Hulls
  • 33 million monthly active user
  • Annual revenue $100 million. 
  • $150 million in venture capital investment.

Main success factors

User-Friendly Interface: Life360’s intuitive interface has contributed to its widespread adoption, particularly among families.

Comprehensive Safety Features: The app’s diverse safety features, including emergency response coordination and crime reports, have been pivotal in attracting and retaining users.

Global Expansion: Life360’s successful expansion into international markets has significantly contributed to its user base growth.

Strategic Partnerships: Collaborations with automotive and insurance companies have enhanced the app’s driving safety analysis capabilities, attracting new user segments.

Growth Strategies for Life360

1. Enhanced Marketing Efforts

Implement targeted marketing campaigns to reach untapped demographics, such as elderly individuals living alone or pet owners seeking pet tracking solutions.

2. Geographical Expansion

Focus on penetrating emerging markets with a growing emphasis on family safety and connectivity apps, such as Southeast Asia and Latin America.

3. Diversification of Services

Introduce new features related to health and wellness tracking for families, catering to the increasing demand for holistic family well-being solutions.

4. Integration with Smart Home Devices

Explore partnerships with smart home device manufacturers to integrate Life360’s safety features with home security systems and IoT devices.

5. Enhanced Data Security Measures

Invest in robust data security measures and privacy controls to address growing concerns regarding user data protection and privacy.

6. Community Engagement Initiatives

Launch community-focused initiatives to promote volunteerism and local safety efforts, aligning with the app’s core values of family well-being.

7. Strategic Partnerships

Forge partnerships with educational institutions to provide safety solutions for students commuting to and from school, enhancing the app’s relevance in the education sector.

Strategies for other businesses to replicate Life360's success

1. Leveraging User-Generated Content

Encourage user-generated content on safety and experiences to build trust and community engagement, similar to how Life360 incorporates crime reports and safety alerts.

2. Customized Safety Solutions

Develop personalized safety solutions for specific demographics, such as elderly care facilities or college campuses, to address unique safety concerns.

3. Global Expansion

Emulate Life360’s success by identifying international markets with similar demographic needs and tailoring safety solutions to meet local requirements.

4. Strategic Partnerships with Insurers and Automakers

Collaborate with insurance providers and automotive companies to integrate safety features into their products, creating a mutually beneficial ecosystem.

5. Data Privacy Measures

Prioritize data security and privacy measures to build trust among users, demonstrating a commitment to safeguarding sensitive information.

6. Family-Centric Marketing Campaigns

Craft marketing strategies that emphasize family well-being and connectivity, resonating with the emotional aspects of family life.

7. Community Safety Initiatives

Engage in community-driven safety initiatives to foster a sense of social responsibility and build a positive brand image aligned with community values.

8. Smart Home Integration

Explore opportunities for integrating safety solutions with smart home devices to provide comprehensive security and connectivity options for users.

9. Health and Wellness Integration

Incorporate health and wellness tracking features into existing products or services, catering to the increasing demand for holistic well-being solutions.

10. Educational Institution Partnerships

Establish partnerships with educational institutions to offer safety solutions tailored to students’ needs, enhancing safety during school commutes and extracurricular activities.

Boost your mobile app ARPU using Vendo, enabling your users to explore fantastic products from local brands. Increase your affiliate sales commission to 20-30%, tripling the standard rates and providing 3-5 times more than typical affiliate links.


  • Book a demo call: We’ll set up your demo marketplace and populate it with products
  • Customize your marketplace: We’ll help you craft a marketplace that aligns with your branding guidelines,
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters. 
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts. 


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