Case Study
Oct 27, 2023

Letgo marketplace affiliate program

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Letgo was a mobile classifieds app that enabled users to buy and sell secondhand items locally. It allowed people to list items for sale, connect with potential buyers or sellers in their area, and complete transactions in person.

If you’re looking for a Letgo affiliate program, maybe you’d like to consider starting your own marketplace with a 3-5x higher sales commission. Here’s how.

Establish your multi-vendor marketplace with ease and cost-effectiveness using Vendo. Start your sales of products from numerous vendors in days, free from the stress of inventory and shipping.


Turn to Vendo for a total marketplace solution, offering an automated platform for daily tasks, a variety of brands or the option to include your own, merchandising and promotion tools, sales across multiple channels (website, emails, SMS, mobile app, social media), and ongoing support for your marketplace development.

Letgo Marketplace Success Factors

Here are the key reasons behind Letgo's marketplace success story, summarized:

  • User-Friendly Interface for Sellers and Buyers: Letgo's platform makes listing items quick and easy, often taking less than a minute. The 'Letgo Reveal' feature intelligently interprets photos, categorizes items, and sets prices, simplifying the selling process.
  • Safety and Relevance for Buyers: Letgo implemented seller verification, ratings, and reviews and used machine learning to screen out fake content. This approach enhanced safety and minimized risks, making it a superior option for buyers.
  • Monetization Strategies and Growth: Initially free for users, Letgo's revenue was driven by advertisements and investors. They introduced the 'Bump' feature, allowing sellers to prioritize listings for a fee. 
  • Massive Scale and User Engagement: Letgo experienced rapid growth, with over 100 million downloads and 400 million listings. Their innovative approach to classifieds and local market focus was a key differentiator.
  • Future Prospects and Market Positioning: Despite competition from platforms like OfferUp, Craigslist, and eBay Classifieds, Letgo continued to invest in growth and innovation. Their expansion was fueled by a mix of viral growth and investment, leveraging the "treasure hunt" nature of second-hand markets.

Letgo Affiliate Program

Currently, there is no information available regarding an affiliate program for Letgo. This popular platform, known for its marketplace for buying and selling used goods, doesn't appear to offer a traditional affiliate program at this time.

For those interested in potential future opportunities or seeking more details about Letgo's services, it's recommended to stay in touch with Letgo directly. You can visit their official website or contact their customer support for the most up-to-date information and inquiries.

Also, keeping a close eye on their website or subscribing to their newsletters, if available, can be a great way to stay informed about any new developments or offerings, including the possibility of an affiliate program in the future.

Get started with a marketplace like Letgo on Vendo!

Establish your multi-vendor marketplace with ease and cost-effectiveness using Vendo. Start your sales of products from numerous vendors in days, free from the stress of inventory and shipping.


  • Book a demo call: We’ll set up your demo marketplace and populate it with products.
  • Customize your Storefront: We’ll help you craft a storefront that aligns with your brand identity, ensuring a cohesive and on-brand shopping experience for your customers.
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters. 
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts. 


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