Case Study
Oct 26, 2023

LendingTree marketplace affiliate program

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LendingTree is an online marketplace that connects borrowers with multiple lenders, allowing individuals to compare and secure loans for various purposes, including mortgages, personal loans, and credit cards, by providing them with multiple loan offers and terms to choose from.

If you’re looking for a LendingTree affiliate program, maybe you’d like to consider starting your own marketplace with a 3-5x higher sales commission. Here’s how.

Vendo simplifies the process of starting a multi-vendor marketplace, making it cost-efficient. Begin selling from a range of vendors rapidly without getting entangled in inventory or shipping complexities.


Vendo provides an all-in-one marketplace solution featuring an automation platform for operations, a catalog of brands or the ability to add yours, merchandising and promotional tools, various sales channels (including website, emails, SMS, mobile app, social media), and regular support for enhancing your marketplace.

LendingTree Marketplace Success Factors

Here are the key reasons behind LendingTree's marketplace success story:

  • Early Start: LendingTree was founded in 1996 and went public in 2000, just before the Dot-com bubble peaked. It was an early entrant in the fintech space.
  • Innovative Concept: The company was born from the founder's need to easily compare mortgage offers, leading to the creation of a marketplace for loans.
  • Acquisitions and Cash Flow Focus: LendingTree has strategically grown through acquisitions and maintained a strong focus on cash flow, avoiding common pitfalls in the fintech industry.
  • Staying Power in Public Markets: Unlike many fintech ventures that struggled with public market acclimation, LendingTree has maintained its stature and avoided significant downturns.
  • Empowering Consumers: The platform is likened to a "power to the people" play, offering consumers more control and simplicity in loan comparisons.

LendingTree Affiliate Program

Here are the key aspects of LendingTree's Affiliate Program:

  • Program Scope: The program covers a variety of financial borrowing needs, including auto loans, small business loans, personal loans, and credit cards. It operates on a Cost Per Sale (CPS) model with fixed commission rates.
  • Commission Structure: Affiliates can earn up to $70 per successful lead. The commission varies depending on the loan product and the volume of loan applications generated.
  • Affiliate Networks: The program is managed by prominent affiliate networks like FlexOffers, Skimlinks, and CJ Affiliate, which provide infrastructure and support.
  • Eligibility and Requirements: To join, one needs an active website or significant social media presence, content relevant to LendingTree's loan products, a valid email address, and a payout account. The program mainly targets those with a U.S.-based audience focused on personal finance, credit, or loans.
  • Benefits and Support: Affiliates gain access to a broad range of loan products to promote, benefit from a 14-day cookie duration, and receive comprehensive tracking and reporting. Additionally, dedicated support from affiliate managers is provided to optimize promotional efforts.

Get started with a marketplace like LendingTree on Vendo!

Vendo simplifies the process of starting a multi-vendor marketplace, making it cost-efficient. Begin selling from a range of vendors rapidly without getting entangled in inventory or shipping complexities.


  • Book a demo call: We’ll set up your demo marketplace and populate it with products.
  • Customize your Storefront: We’ll help you craft a storefront that aligns with your brand identity, ensuring a cohesive and on-brand shopping experience for your customers.
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters. 
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts. 


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