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Case Study
Jul 31, 2023

LastSeat mobile shopping app case study

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LastSeat is a mobile shopping app with its focus on last-minute deals and flash sales has become a popular platform. If you're seeking to generate revenue from your LastSeat-like mobile application, consider integrating in-app shopping through Vendo. By incorporating a custom marketplace within a WebView, you can offer your users access to a remarkable selection of products from local brands, while also earning a reasonable sales commission.

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If you're looking for a comprehensive solution for your marketplace needs, Vendo has everything you need. With a marketplace platform that automates day-to-day operations, a catalog of brands to choose from, the ability to invite your own brands, merchandising and promotional tools, the ability to sell through multiple channels (including your existing website, emails & SMS, mobile app, and social media), and ongoing daily support to help you scale your marketplace business.

Success factors of LastSeat mobile shopping app

1. Last-Minute Deals and Flash Sales

One of the main success factors for LastSeat Inc. is its focus on last-minute deals and flash sales. The app offers exclusive discounts on products and services that are about to expire or have limited availability. This sense of urgency has attracted a large user base, with over 3 million active users on the platform.

2. Competitive Pricing and Discounts

LastSeat Inc.'s success can be attributed to its competitive pricing and frequent discounts. The app consistently offers products and services at lower prices compared to traditional retail or booking platforms. This strategy has resulted in a high conversion rate, with over 40% of users making a purchase through the app.

3. Personalized Recommendations

LastSeat Inc. utilizes personalized recommendation algorithms to suggest relevant deals to its users. By analyzing user preferences, browsing history, and location data, the app tailors its offerings to each user's unique interests. This personalization has contributed to increased user engagement and repeat purchases.

4. User-Friendly Interface

LastSeat Inc.'s user-friendly interface is another key success factor for the app. The intuitive design and easy navigation make it simple for users to browse available deals and make quick purchasing decisions. This positive user experience has contributed to high customer satisfaction rates and increased usage.

5. Location-Based Notifications

LastSeat Inc. leverages location-based notifications to alert users about nearby deals and flash sales. By sending targeted notifications based on a user's current location, the app creates a sense of urgency and encourages users to take advantage of time-sensitive offers. This strategy has resulted in increased user engagement and impulse purchases.

6. Social Sharing and Referral Program

LastSeat Inc. encourages social sharing among its users through a referral program. Users can earn rewards or discounts by referring their friends to the app. This social integration has helped increase brand awareness and attract new users.

7. Customer Support and Satisfaction

LastSeat Inc. prioritizes customer support and satisfaction. The app provides prompt assistance to users through live chat or email, resolving any issues or concerns they may have. This commitment to excellent customer service has contributed to high customer retention rates and positive reviews.

Suggestions for growth

Expand Partner Network: LastSeat Inc. can grow by partnering with more businesses across various industries, including restaurants, hotels, airlines, and entertainment venues, to offer a wider range of last-minute deals.

Enhance Personalization: Implement advanced machine learning algorithms to further improve personalized recommendations based on user preferences, purchase history, and social media activity.

Gamification Features: Introduce gamification elements such as challenges, leaderboards, and rewards to increase user engagement and incentivize repeat usage.

Social Media Integration: Enhance social media integration by allowing users to share their purchased deals or experiences on popular platforms like Instagram or Facebook, increasing brand visibility.

Collaborate with Influencers: Partner with influencers or bloggers who specialize in last-minute travel or shopping to promote the app and drive user acquisition.

Loyalty Program: Introduce a loyalty program that rewards users for repeat purchases or referrals, providing incentives for continued engagement.

Targeted Marketing Campaigns: Utilize data-driven insights to create targeted marketing campaigns focused on specific demographics or regions to maximize reach and conversion rates.

Seamless Payment Options: Integrate additional payment options such as digital wallets or alternative payment methods to cater to a wider range of user preferences.

User Reviews and Ratings: Implement a robust review system within the app to showcase positive feedback from satisfied customers, building trust among potential users.

Seamless User Experience: Continuously optimize the app's performance, speed, and user interface to ensure a seamless shopping experience that encourages users to return.

Recommendations to replicate LastSeat’s success

Embrace Time-Limited Deals: Offer last-minute deals or flash sales on products or services that are about to expire or have limited availability, creating a sense of urgency among customers.

Personalized Recommendations: Implement algorithms that analyze customer preferences and browsing behavior to provide personalized recommendations tailored to each individual's interests.

User-Friendly Interface: Design an intuitive and easy-to-navigate interface that allows customers to quickly find products or services of interest.

Location-Based Notifications: Utilize location-based notifications to inform customers about nearby deals or promotions, encouraging them to take advantage of time-sensitive offers.

Social Sharing Features: Incorporate social sharing features that allow customers to share their purchases or experiences with friends and followers, increasing brand visibility.

Excellent Customer Support: Prioritize excellent customer support through various channels such as live chat, email, or phone, ensuring prompt assistance for any inquiries or issues.

Partner with Influencers: Collaborate with influencers or bloggers in relevant industries to promote your products or services and reach a wider audience.

Loyalty Programs: Implement loyalty programs that reward customers for repeat purchases or referrals, fostering customer loyalty and encouraging repeat business.

Targeted Marketing Campaigns: Utilize data-driven insights to create targeted marketing campaigns that resonate with specific customer segments, increasing conversion rates.

Continuous Improvement: Continuously optimize your app or website's performance, user experience, and features based on customer feedback and market trends to stay competitive in the industry.

If you're seeking to increase your mobile app ARPU, consider incorporating Vendo. By allowing your users to shop for fantastic products from local brands, you can triple any affiliate sales commission out there, elevating it to 20-30%. That's 3-5x more than most affiliate links.

START YOUR OWN MULTI-BRAND MARKETPLACE ON VENDO 

  • Book a demo call: We’ll set up your demo marketplace and populate it with products
  • Customize your marketplace: We’ll help you craft a marketplace that aligns with your branding guidelines,
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters. 
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts. 

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