Case Study
Dec 19, 2023

LANCASTER ARCHERY SUPPLY Multi-Vendor Marketplace Case Study And How to Start Your Own

Written by, a leading online marketplace for archery enthusiasts, offers a wide range of high-quality archery equipment and accessories to cater to the needs of both beginners and seasoned archers. If you're thinking about starting your own marketplace, Vendo is a fantastic choice because of its user-friendly and cost-effective approach. 

Vendo enables you to swiftly establish your marketplace, showcasing prominent domestic brands, all while managing inventory and shipping logistics. With Vendo overseeing these operational aspects, you have the flexibility to customize and refine your marketplace's distinct character.


Vendo is a one-stop-shop for all your marketplace needs, providing you with a marketplace platform automating day-to-day operation, a catalog of brands to pick from or an ability to invite your own brands, merchandising and promotional tools, ability to sell through multiple channels (your existing website, emails & SMS, mobile app, social media), and ongoing daily support scaling your marketplace business. A Marketplace Triumph

The Archery Enthusiast's Haven, a thriving online marketplace catering to archery, boasts an impressive success story that any aspiring marketplace entrepreneur can learn from. Established in 1983 as a brick-and-mortar archery pro shop, it ventured into the digital world in 2003. Today, enjoys annual revenues exceeding $100 million, a testament to its exceptional journey in the online marketplace landscape.

The Numbers Speak Volumes

One of the cornerstones of triumph is its impressive numbers. With over 200,000 square feet of warehousing space and a product inventory that spans 40,000 unique items, they've created a one-stop-shop for archery enthusiasts worldwide. Their website sees millions of visitors each month, resulting in an annual sales figure that continues to climb.

The Affiliate Program that Aims True

Central to success is its lucrative affiliate program. Partners, including archery bloggers, influencers, and websites, have played a pivotal role in driving traffic and sales. The program offers substantial commissions, driving affiliates to promote the platform enthusiastically. This mutually beneficial relationship has catapulted brand and sales figures.

Emulating Success

To replicate marketplace success, budding entrepreneurs should take note of a few key strategies:

  • Niche Expertise: Focus on a niche you're passionate about and become an expert in that field, just as did with archery.
  • Customer-Centric Approach: Prioritize exceptional customer service and a user-friendly website to build trust and loyalty.
  • Robust Affiliate Program: Establish a competitive affiliate program that incentivizes partners to promote your marketplace.
  • Wide Product Range: Offer a diverse product range to cater to your target audience's needs.
  • Marketing Prowess: Invest in marketing and partnerships to expand your marketplace's reach. A Bullseye in the Marketplace Arena

In conclusion, marketplace success is a testament to niche expertise, customer-centricity, and a lucrative affiliate program. By emulating these strategies and adapting them to your chosen niche, you can aim for a successful journey in the competitive marketplace landscape.

Get started with a marketplace like LancasterArchery on Vendo!


  • Book a demo call: We’ll set up your demo marketplace and populate it with products
  • Customize your Storefront: We’ll help you craft a storefront that aligns with your brand identity, ensuring a cohesive and on-brand shopping experience for your customers.
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters.
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts.


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