Case Study
Dec 21, 2023

KOODING Multi-Vendor Marketplace Case Study And How to Start Your Own

Written by, a vibrant online marketplace, is your go-to destination for discovering the latest trends in Korean fashion, offering a diverse array of stylish clothing and accessories to suit every taste and occasion. If you're thinking about starting your own marketplace, Vendo is an excellent option known for its user-friendly interface and affordability. 

Vendo platform streamlines the process of establishing your marketplace, enabling you to feature popular domestic brands while efficiently managing inventory and shipping logistics. With Vendo taking care of the operational tasks, you can focus your efforts on creating a unique and enticing marketplace that effectively connects with your target customer base.


Vendo is a one-stop-shop for all your marketplace needs, providing you with a marketplace platform automating day-to-day operation, a catalog of brands to pick from or an ability to invite your own brands, merchandising and promotional tools, ability to sell through multiple channels (your existing website, emails & SMS, mobile app, social media), and ongoing daily support scaling your marketplace business. A Fashionable Triumph in the Online Marketplace

Setting the Style Standard, a thriving online marketplace specializing in Korean fashion, unveils a compelling success story that serves as a fashion-forward guide for budding marketplace entrepreneurs. Since its inception, this platform has made waves in the fashion industry, boasting annual revenues exceeding $50 million and becoming a go-to destination for fashion enthusiasts seeking the latest Korean trends.

Numbers that Turn Heads

At the heart of success are impressive figures that include a product catalog featuring over 100,000 fashion items and a customer base spanning 100 countries. These numbers showcase not only the platform's market presence but also its remarkable financial achievements, making it a standout player in the fashion e-commerce landscape.

Affiliate Program: Style Partnerships affiliate program has been instrumental in its rise to fashion prominence. By collaborating with fashion bloggers, style influencers, and trendsetters, they offer competitive commissions for promoting their platform and stylish apparel. This strategic partnership has not only amplified their reach but also significantly contributed to their revenue growth.

Designing Your Path to Fashionable Success

To replicate marketplace achievements, follow these fashion-forward strategies:

  • Niche Specialization: Focus on a specific niche, such as Korean fashion, to cater to a fashion-savvy audience with a penchant for trendy styles.
  • Diverse Fashion Offerings: Curate a diverse collection of fashion items, ensuring customers have access to a wide range of apparel, accessories, and beauty products.
  • Affiliate Chic: Establish a robust affiliate program to collaborate with fashion influencers and style experts who can elevate your marketplace's fashion quotient.
  • Fashionable User Experience: Prioritize an aesthetically pleasing and user-friendly platform that mirrors the latest design trends and enhances the shopping experience.
  • Fashionista Community: Cultivate a community of fashion enthusiasts, encouraging them to share their style inspirations and discoveries. Where Fashion Meets Marketplace

In conclusion, marketplace success underscores the significance of niche specialization, a diverse fashion catalog, and a thriving affiliate program. By tailoring these fashion-forward strategies to your marketplace's unique style, you can strut confidently towards success in your niche marketplace, offering the latest trends and styles that appeal to fashion-conscious customers.

Get started with a marketplace like Kooding on Vendo!


  • Book a demo call: We’ll set up your demo marketplace and populate it with products
  • Customize your Storefront: We’ll help you craft a storefront that aligns with your brand identity, ensuring a cohesive and on-brand shopping experience for your customers.
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters.
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts.


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