Case Study
Sep 6, 2023

Know your meme affiliate revenue success tripled

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Know Your Meme, a leading platform in internet culture, stands out for its comprehensive tracking and understanding of viral trends. In line with its effective digital strategy, the platform maximizes revenue through affiliate links, focusing on sales commissions driven by user-generated content, memes, and product reviews. Exploring collaboration with Vendo presents a strategic opportunity for Know Your Meme to elevate its revenue streams. 

Through seamless integration of shoppable products and a shopping cart into its content, Know Your Meme could experience a substantial 3-5x increase in sales commissions, offering an innovative approach to monetizing its unique position within the dynamic landscape of internet culture.


Elevate your publishing game with Vendo, the ultimate all-in-one domestic dropshipping marketplace solution, allowing publishers to effortlessly integrate shoppable products into their content.

Break free from the norm with Vendo – unlike regular affiliate links, it excels in maintaining extended visitor engagement, securing customer data for email list growth, and unlocking avenues for upselling.

Unlocking Success in Digital Publishing

Know Your Meme (KYm) is an internet culture and meme database launched in 2008. Positioned at the intersection of humor, internet trends, and digital culture, Know Your Meme has become a go-to resource for understanding, documenting, and exploring the ever-evolving landscape of online memes. As an online platform, it successfully captures the essence of internet humor and facilitates a communal understanding of viral phenomena.

Success Factors

1. Rapid Documentation:

Know Your Meme's success lies in its ability to rapidly document and catalog emerging memes. The platform's timeliness in recognizing and archiving internet phenomena keeps it relevant in the fast-paced world of online culture.

2. User-Generated Content:

A significant portion of Know Your Meme's content is user-generated. The platform thrives on community contributions, allowing users to add their insights, variations, and context to meme entries, creating a collaborative and comprehensive database.

3. Visual Database:

The platform's visual nature, with images, GIFs, and videos accompanying meme entries, provides an immersive and entertaining experience. This visual database contributes to the overall appeal and engagement of the site.

4. Historical Context:

Know Your Meme excels in providing historical context for each meme, helping users understand the evolution and origin of internet phenomena. This emphasis on context enhances the educational value of the platform.

5. Community Engagement:

Active community engagement, including forums and discussions, fosters a sense of belonging among users. Know Your Meme serves not just as a database but as a hub for meme enthusiasts to share their thoughts and interpretations.

6. Social Media Integration:

Know Your Meme leverages social media platforms to extend its reach. By actively participating in conversations and trends on platforms like Twitter and Instagram, the platform stays connected with its audience.

7. Responsive Design:

A responsive website design ensures accessibility across various devices, accommodating users who access Know Your Meme from desktops, laptops, tablets, and smartphones.

8. Trend Tracking:

The platform excels in trend tracking, staying ahead of the curve in identifying emerging memes. This proactive approach ensures that Know Your Meme remains a relevant and up-to-date resource.

9. Educational Resources:

In addition to documenting memes, Know Your Meme offers educational resources, including articles, video content, and explainers. This multifaceted approach caters to different learning preferences within its audience.

10. Memetic Analysis:

Know Your Meme goes beyond mere documentation by providing insightful analyses of meme culture. These analyses contribute to a deeper understanding of the societal impact and significance of internet memes.

Audience and Value:

Understanding the Audience:

Know Your Meme's audience comprises internet culture enthusiasts, meme creators, and individuals intrigued by the ever-changing landscape of online humor. The platform appeals to a diverse demographic, spanning various age groups and backgrounds.

Educational Value:

The platform offers educational value by providing historical context and explanations for each meme. Users appreciate Know Your Meme as a resource that not only entertains but also enlightens them about the origins and evolution of internet culture.

Community Interaction:

Know Your Meme's audience values the sense of community fostered by the platform. The ability to contribute, discuss, and share insights creates an interactive space where users feel connected to a larger community of meme enthusiasts.

Entertainment and Exploration:

Beyond educational content, Know Your Meme provides entertainment through its extensive meme database. Users can explore and discover new memes, contributing to the platform's role as an entertaining and informative space.

Suggestions for Businesses:

1. Agility in Content Updating:

Emulate Know Your Meme's success by ensuring agility in content updating. Rapidly recognizing and documenting emerging trends keeps the platform relevant in the ever-evolving world of internet culture.

2. Foster User-Generated Content:

Encourage user-generated content to build a community-driven platform. Allowing users to contribute, comment, and share their experiences creates a more engaged and vibrant user base.

3. Visual Appeal and Immersion:

Incorporate a visual element into content presentation. Whether through images, videos, or interactive features, a visually appealing platform enhances user engagement and overall experience.

4. Provide Historical Context:

Offer historical context for content. Whether documenting trends, products, or cultural phenomena, providing a historical perspective adds depth and educational value to the content.

5. Facilitate Community Interaction:

Create spaces for community interaction, be it forums, comment sections, or social media groups. Fostering a sense of community builds a loyal audience and encourages ongoing participation.

6. Embrace Social Media Integration:

Leverage social media platforms for extended reach. Actively participating in conversations, sharing content, and staying attuned to trends on platforms like Twitter and Instagram enhances visibility and engagement.

7. Responsive Design for Accessibility:

Ensure a responsive design for accessibility across various devices. A user-friendly experience on desktop and mobile devices is crucial for reaching a diverse audience.

8. Proactive Trend Tracking:

Stay proactive in trend tracking to remain ahead of emerging topics. Regularly update content to reflect current trends and ensure the platform remains a timely and relevant resource.

9. Provide Educational Resources:

Offer educational resources to enhance the value of your content. Whether through articles, videos, or interactive content, providing informative material caters to a broader audience.

10. Analytical Insights:

Go beyond documentation by providing analytical insights. Offering thoughtful analyses and interpretations of trends or cultural phenomena adds depth to the content and stimulates intellectual engagement.

On the flip side, there's an alternative method to monetize your online audience that might offer greater satisfaction.

Establishing your own multi-brand marketplace on Vendo has the potential to triple your affiliate sales commission, reaching an impressive 20-30%.

Unlike traditional affiliate links, Vendo excels in extending visitor engagement, preserving customer data for email list expansion, and creating opportunities for upselling. It's the comprehensive solution for a thriving and enduring marketplace.


  • Book a demo call: We’ll set up your demo marketplace and populate it with products
  • Customize your Storefront: We’ll help you craft a storefront that aligns with your branding guidelines,
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters. 
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts. 


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