Case Study
Oct 14, 2023

Kidstuff multi-vendor marketplace success

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Kidstuff is a distinctive online marketplace that specializes in offering a wide range of toys, educational products, and eclectic gifts. With a focus on inspiring individuality and nurturing curiosity, Kidstuff prides itself on providing a unique selection of toy brands from around the world. The marketplace is well-known for its commitment to offering products that encourage child development, creativity, and physical well-being.

With Vendo, starting your own multi-vendor marketplace is more affordable and straightforward than ever. You can begin selling products from numerous vendors and go live within days, all without the burden of managing inventory and shipping. 

Vendo operates in a streamlined dropshipping model, relieving you of the logistical complexities and allowing you to focus on growing your marketplace.



Kidstuff has been a beloved part of the Australian retail landscape for nearly 54 years. Established in 1969 in Paddington, Sydney, Kidstuff began as a small boutique toy store in a community that perfectly aligned with its values. The leafy streets and quirky terrace storefronts of Paddington provided an ideal backdrop for Kidstuff's unique toy selection. Over the years, Kidstuff has expanded to more than fifty locations across Australia, but its core values have remained unchanged. The store has served generations of customers, delighting both young and old, with many customers having shopped at Kidstuff since their own childhood. Despite its growth, Kidstuff has retained its commitment to providing the best toys and gifts for children, ensuring that its offerings continue to foster curiosity and individuality.

Why Kidstuff is Successful

Kidstuff's success can be attributed to several key factors:

Outstanding Customer Service

Kidstuff places a high emphasis on providing exceptional customer service. Staff members are knowledgeable about the products and are passionate about helping customers find the perfect toy or gift. This personal touch sets Kidstuff apart in the online marketplace.

Community Connections

The company's roots in the local community have allowed it to build strong connections with customers. Kidstuff actively engages with local communities through events and partnerships, reinforcing its image as a trusted and community-oriented brand.

Heritage Flavor

Kidstuff has retained its charming and delightful heritage flavor, which adds to its unique appeal. This sense of nostalgia combined with the latest toy trends creates a warm and inviting shopping experience.

How to Replicate Kidstuff's Success

If you're looking to replicate Kidstuff's success in your own business, here are some key strategies to consider:

Customer-Centric Approach

Prioritize outstanding customer service, going above and beyond to meet your customers' needs and expectations.

Local Engagement

Build strong connections with your local community through events, sponsorships, and partnerships.

Curated Product Selection

Be selective about the products you offer. Choose items that align with your brand's values and promote child development and creativity.

Online Presence

Establish a strong online presence, making it easy for customers to find and purchase your products through a user-friendly website.


Stay true to your brand's core values and mission, maintaining a consistent and authentic image.


Kidstuff is not just an online marketplace; it's a trusted brand that has been delighting Australian families for over five decades. With its unique product selection, commitment to customer service, and community engagement, Kidstuff has set a high standard for businesses in the toy and gift industry. By following their example and embracing these strategies, you can replicate Kidstuff's success in your own venture, providing customers with quality products that inspire curiosity and individuality.

Get started with a marketplace like Kidstuff on Vendo!

How to quickly start your own multi-vendor marketplace on Vendo and go live in just a few days

  1. Sign Up and Start a Free Trial: Begin by signing up for Vendo's free trial to explore its features and capabilities.
  2. Configure a Storefront: Create a storefront that aligns with your brand identity, ensuring a cohesive and on-brand appearance.
  3. Onboard Brands: Invite your preferred brands or choose from Vendo's brand catalog to enrich your product offerings.
  4. Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demands.
  5. Start Selling: Link to your marketplace on your website, share it on social media, and include it in your newsletters to reach a broader audience.
  6. Get Paid Quickly: Get paid as soon as products are shipped by the vendors.


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