Case Study
Dec 21, 2023

KAIYO Multi-Vendor Marketplace Case Study And How to Start Your Own

Written by is an innovative online marketplace dedicated to pre-loved furniture, offering a sustainable and stylish solution for home decor enthusiasts. It's the ideal destination for those looking to discover, buy, or sell high-quality, second-hand furnishings with ease. Embarking on a marketplace venture? Vendo is a great choice, known for its user-friendly design and affordability. 

Vendo platform eases the process of setting up your marketplace, allowing you to showcase popular domestic brands and effectively manage inventory and shipping operations. With Vendo overseeing the day-to-day activities, you can dedicate your efforts to creating a unique and inviting marketplace that resonates with your customer base.


Vendo is a one-stop-shop for all your marketplace needs, providing you with a marketplace platform automating day-to-day operation, a catalog of brands to pick from or an ability to invite your own brands, merchandising and promotional tools, ability to sell through multiple channels (your existing website, emails & SMS, mobile app, social media), and ongoing daily support scaling your marketplace business. Revolutionizing Furniture Retail in the Online Marketplace

1. Identifying a Niche and Launching the Platform journey would have begun by identifying a niche in the online marketplace for sustainable, high-quality second-hand furniture. Recognizing the growing interest in eco-friendly and budget-conscious home decor, could have positioned itself as a platform that connects buyers and sellers of pre-loved furniture, offering a unique solution to traditional furniture shopping.

2. Building a Trusted Community
The platform's growth would likely be driven by its commitment to building a trusted community. By ensuring the quality and authenticity of the furniture listed, could have fostered trust among its users. Ensuring a seamless user experience for both buyers and sellers, including efficient search functionality and secure payment options, would have been key.

3. Scaling Up and Diversifying Offerings expansion might have involved increasing its inventory with a wider range of furniture styles and brands, catering to varying customer preferences. Diversifying offerings to include rare or high-demand pieces could have set apart from other online furniture retailers, attracting a broader customer base.

4. Implementing an Effective Affiliate Program
To reach a wider audience, might have implemented an affiliate program. This program would incentivize bloggers, influencers, and interior design websites to promote's products, driving traffic and sales through commission-based referrals. Such a program would be essential for marketing and brand visibility.

5. Adapting to Market Trends and Feedback
Finally, staying responsive to market trends and customer feedback would be vital for's continued success. This could involve adjusting its inventory based on emerging home decor trends, customer preferences, and environmental sustainability practices.

Replicating Marketplace Success

To emulate success in a new marketplace:

  • Identify and cater to a specific market niche.
  • Focus on building trust and ensuring quality within the community.
  • Continuously expand and diversify product offerings.
  • Develop a robust marketing strategy, including an effective affiliate program.
  • Stay adaptable to market trends and responsive to customer feedback.

By following these steps, tailored to the specific market and audience of the new marketplace, one could create a successful online platform in the competitive world of e-commerce.

Get started with a marketplace like Kaiyo on Vendo!


  • Book a demo call: We’ll set up your demo marketplace and populate it with products
  • Customize your Storefront: We’ll help you craft a storefront that aligns with your brand identity, ensuring a cohesive and on-brand shopping experience for your customers.
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters.
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts.


Start a multi-vendor marketplace
Written by
Start a Marketplace
Get started
Get started
Get more marketplace case studies & insights
Check Icon
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Related blog posts

Start a free trial

Start your own marketplacE

Vendo lets you start a multi-brand marketplace, in 14 days or less, with products from amazing domestic brands fulfilling your customers' orders. Let them shop on your website, from a newsletter, social, mobile app.

Join vendo. It's free.