Case Study
Sep 16, 2023

JD Sports marketplace affiliate program

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JD Sports is a leading sports and athleisure retailer based in the United Kingdom and with a global presence. If you’re looking for a JD Sports affiliate program, maybe you’d like to consider starting your own marketplace with a 3-5x higher sales commission. Here’s how.

Vendo streamlines the creation of your multi-vendor marketplace, making it more cost-effective. Start your journey of multi-vendor sales in no time, steering clear of inventory and shipping issues. And the sales commissions hover around 20-30% instead of 5%.


With Vendo, get a complete marketplace solution, including an automated platform for daily operations, a catalog of brands or the option to add yours, merchandising and promotional tools, sales through different channels (such as your website, emails, SMS, mobile app, social media), and continual support for expanding your marketplace.

JD Sports Marketplace Success Factors

JD Sports, a retail giant with a 40-year history, exemplifies a remarkable success story in the marketplace. Here's a brief overview of their journey and key reasons behind their success, followed by insights into their affiliate program: 

  • Founding and Growth: JD Sports was founded in Bury, Greater Manchester, in 1981 by John Wardle and David Makin. It grew rapidly, opening stores in major UK locations and floating on the London Stock Exchange by 1996​​.
  • Strategic Acquisitions: The company expanded through acquisitions, including 209 First Sport stores in 2001, 70 All Sports stores in 2005, and gaining a controlling stake from Pentland Group the same year​​.
  • International Expansion: JD Sports' first international foray was in 2009 with the acquisition of Chausport in France, followed by expansions into Spain, the outdoor market in the UK, and streetwear with FLY53​​.
  • Continued Acquisitions: Their growth continued with acquisitions like in 2016, Next Athleisure in Australia, and US retailers Finish Line, Shoe Palace, and DTLR. They also acquired a major stake in European retail giant Marketing Investment Group S.A​​.
  • Financial Performance: As of their latest financial accounts, JD Sports reported revenues of £6.1 billion and pre-tax profits of £421.3 million, employing around 54,000 people globally​​.

JD Sports Affiliate Program

The JD Sports US Affiliate Program is ideal for content creators, bloggers, and website owners looking to monetize their traffic by promoting sports apparel and equipment. Here are five key aspects:

  • Partnership Initiative: Engage your audience with JD Sports products and earn commissions. Utilize unique tracking links and promotional materials.
  • Instant Approval: Access the program immediately through, streamlining the start of your affiliate journey.
  • Commission Rate: Benefit from a 5% commission rate on sales made through your affiliate links, incentivizing content promotion.
  • Impact of Returns: Understand that returned products may affect earnings, as commissions are based on confirmed purchases.
  • Broad Audience: Ideal for a diverse range of online influencers, offering a valuable opportunity to enhance content monetization strategies​​.

Get started with a marketplace like JD Sports on Vendo. Get 3-5x higher sales commission!

Vendo streamlines the creation of your multi-vendor marketplace, making it more cost-effective. Start your journey of multi-vendor sales in no time, steering clear of inventory and shipping issues. And the sales commissions hover around 20-30% instead of 5%.


  • Book a demo call: We’ll set up your demo marketplace and populate it with products.
  • Customize your Storefront: We’ll help you craft a storefront that aligns with your brand identity, ensuring a cohesive and on-brand shopping experience for your customers.
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters. 
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts. 


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