Case Study
May 28, 2023

Jam City mobile app case study

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Jam City mobile app is known for creating deeply engaging games and immersive narratives, with a strong focus on iconic entertainment brands and global appeal. Leveraging Vendo's in-app shopping capabilities, a Jam City-like app has the potential to seamlessly establish an extra revenue channel. Optimize user experience by integrating Vendo's platform using a WebView in your app, giving users the ability to browse and purchase products from domestic brands, while earning a commission for each transaction.


Vendo's marketplace solution ensures ongoing daily support for scaling your business, seamless day-to-day operations management, and the ability to sell through multiple channels.

Success factors of Jam City mobile app

Compelling Storytelling: Jam City's success is attributed to its ability to craft compelling narratives within its mobile games, capturing the attention and engagement of players through immersive storytelling.

Iconic Brand Partnerships: Collaborations with iconic entertainment brands such as Harry Potter, Family Guy, and Marvel Avengers have contributed to the app's success by leveraging existing fan bases and intellectual properties.

Data-Driven Insights: Utilizing data science for audience insights and gameplay analytics has allowed Jam City to tailor experiences, optimize engagement, and make informed strategic decisions.

Creative Excellence: The company's commitment to creative excellence is evident in the design, artistry, and innovation displayed in their games, enhancing their appeal to a broad global audience.

Global Appeal: Developing games that resonate with diverse global audiences has been a key success factor, allowing Jam City to reach and engage players across various regions and cultures.

Technological Innovation: Jam City's focus on technological innovation, including game mechanics, user experience, and mobile optimization, has contributed to the app's competitive edge in the mobile gaming market.

User Retention Strategies: Implementing effective user retention strategies, such as regular content updates, events, and community engagement, has sustained player interest and loyalty over time.

Monetization Strategies: Successful implementation of monetization strategies, such as in-app purchases and advertising, has driven revenue growth while maintaining a positive user experience.

Cross-Platform Presence: Extending the app's presence across multiple platforms and devices has broadened its accessibility and reach, catering to a wider audience base.

Talent and Expertise: Jam City's team of industry professionals, with expertise in game development, design, and business strategy, has played a crucial role in driving the app's success through innovation and execution.

Suggestions for Jam City mobile app's growth

Expansion into Emerging Markets: Identify and target emerging markets with high mobile app adoption rates, tailoring content and marketing strategies to appeal to diverse global audiences.

Live Events and Community Engagement: Host live in-game events, competitions, and community engagement activities to foster a sense of belonging and excitement among players, driving retention and word-of-mouth promotion.

Enhanced Social Features: Introduce and enhance social features within the app to encourage player interaction, collaboration, and competition, creating a more immersive and connected gaming experience.

User-Generated Content: Incorporate user-generated content tools or features that allow players to contribute to the game environment, fostering a sense of ownership and creativity within the community.

Brand Partnerships and Collaborations: Forge strategic partnerships with additional iconic entertainment brands or intellectual properties to expand the app's portfolio and attract new audiences.

Personalized Gameplay Experiences: Implement personalized gameplay experiences based on player preferences, behavior, and progress, enhancing engagement and satisfaction.

Augmented Reality (AR) Integration: Explore opportunities for integrating augmented reality technology to create innovative and interactive gaming experiences that leverage real-world environments.

Competitive Gaming Tournaments: Organize competitive gaming tournaments with rewards and recognition to attract and retain competitive players, driving engagement and excitement.

Localization and Cultural Adaptation: Localize content, narratives, and themes to resonate with specific regional cultures and preferences, enhancing the app's relevance in diverse markets.

Continuous Content Updates: Regularly introduce fresh content, levels, challenges, and storylines to keep the app experience dynamic and engaging, encouraging ongoing player involvement and retention.

Suggestions for other businesses to replicate Jam City success

Strategic Brand Collaborations: Seek partnerships with iconic entertainment brands or intellectual properties to leverage existing fan bases and create engaging content that resonates with a broad audience.

Emphasis on Storytelling: Focus on crafting compelling narratives and immersive storytelling in products or services to captivate and retain customer interest, fostering emotional connections and engagement.

Data-Driven Insights: Utilize data science and analytics to gain valuable insights into customer behavior, preferences, and trends, enabling informed decision-making and personalized experiences.

Global Market Expansion: Identify and target diverse global markets with tailored content and marketing strategies to broaden the customer base and appeal to international audiences.

Technological Innovation: Invest in technological innovation to enhance product features, user experience, and competitive differentiation, staying ahead of industry trends and consumer expectations.

Community Engagement: Foster a sense of community and belonging among customers through interactive events, user-generated content, and social features, encouraging active participation and brand advocacy.

Talent and Expertise: Build a team of industry professionals with expertise in game development, design, and business strategy to drive innovation, creativity, and operational excellence.

Monetization Strategies: Implement effective monetization strategies that align with customer value and experience, balancing revenue generation with a positive user journey.

Continuous Content Updates: Regularly introduce new content, updates, and features to keep the product fresh, dynamic, and relevant to evolving customer needs and interests.

User-Centric Design: Prioritize user-centric design principles to create intuitive interfaces, seamless experiences, and engaging interactions that prioritize customer satisfaction and loyalty.

Enhance your mobile app's ARPU through Vendo, empowering users to explore excellent products from local brands and boosting revenue opportunities.


  • Book a demo call: We’ll set up your demo marketplace and populate it with products
  • Customize your marketplace: We’ll help you craft a marketplace that aligns with your branding guidelines,
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters. 
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts. 


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