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Case Study
Aug 6, 2023

Iterable mobile app case study

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Iterable mobile app is platform for unified customer experiences and empowers marketers to optimize and measure interactions. By enabling in-app shopping through Vendo, an app similar to Iterable could seamlessly unlock an extra revenue channel. Embed Vendo into your mobile app via a WebView to configure your own in-app marketplace, granting users the ability to browse and purchase products from domestic brands, while earning a commission on every transaction.

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Vendo provides all the tools necessary for your marketplace, including a platform that automates daily operations, a catalog of brands to choose from or the ability to invite your own brands, merchandising and promotional tools, the option to sell through various channels (your existing website, emails & SMS, mobile app, social media), and continuous daily support for expanding your marketplace business.

Success factors of Iterable mobile app

Strong team of experienced professionals

Iterable has a strong team of experienced professionals who are passionate about helping businesses succeed. The company's founders, Andrew Bialecki and David Cancel, have both held senior positions at leading technology companies, and they have a deep understanding of the needs of businesses. Iterable's team also includes a number of experienced product managers, engineers, and marketers.

Easy-to-use platform

Iterable's platform is easy to use and provides businesses with the tools they need to manage their customer relationships effectively. The platform includes a number of features that allow businesses to segment their customers, create personalized campaigns, and track the results of their campaigns.

Variety of pricing options

Iterable offers a variety of pricing options that make it affordable for businesses of all sizes. The company's pricing is based on the number of contacts that a business has, and there are no contracts required.

Strong focus on customer service

Iterable has a strong focus on customer service and is committed to providing its customers with the support they need to be successful. The company offers a variety of support options, including 24/7 live chat, phone support, and email support.

Strong track record of success

Iterable has a strong track record of success, with a number of high-profile customers, including Uber, Airbnb, and The New York Times. The company's customers have reported significant increases in customer engagement and revenue after using Iterable's platform.

Innovative product development

Iterable is constantly innovating and developing new features to help its customers succeed. The company's product development team is always looking for new ways to improve the platform and make it more user-friendly.

Global reach

Iterable has a global reach and is used by businesses in over 100 countries. The company's platform is available in multiple languages, and it supports a variety of currencies.

Partnerships with leading technology companies

Iterable has partnerships with leading technology companies, such as Salesforce, Oracle, and Adobe. These partnerships allow Iterable to integrate its platform with other leading CRM and marketing automation platforms.

Positive customer reviews

Iterable has received positive reviews from its customers. The company has a 4.8-star rating on G2 Crowd, and it has been named a "Leader" in the Customer Relationship Management (CRM) category by Gartner.

Award-winning company

Iterable has won a number of awards, including the "Best Customer Relationship Management (CRM) Platform" award from G2 Crowd and the "Most Innovative CRM Platform" award from CRN.

Suggestions for Iterable mobile app's growth

Improve the user experience

The user experience is one of the most important factors in determining the success of a mobile app. Iterable should focus on making its app easy to use and navigate. The app should be designed in a way that is intuitive and user-friendly.

Add new features and functionality

Iterable should continue to add new features and functionality to its app. This will keep users engaged and coming back for more. The app should be updated regularly with new features, bug fixes, and performance improvements.

Promote the app

Iterable should promote its app through a variety of channels, including social media, online advertising, and word-of-mouth. The app should be marketed to potential users in a way that highlights its benefits and features.

Offer discounts and promotions

Iterable can offer discounts and promotions to encourage users to download and use its app. This can be done through a variety of channels, such as in-app notifications, email marketing, and social media.

Partner with other businesses

Iterable can partner with other businesses to promote its app. This can be done through a variety of channels, such as joint marketing campaigns, cross-promotion, and referral programs.

Make the app available on multiple platforms

Iterable should make its app available on multiple platforms, such as iOS, Android, and Windows. This will allow users to access the app on the device of their choice.

Collect user feedback

Iterable should collect feedback from users to improve the app. This feedback can be collected through surveys, in-app polls, and social media.

Respond to user feedback

Iterable should respond to user feedback in a timely manner. This will show users that their feedback is valued and that Iterable is committed to improving the app.

Keep the app secure

Iterable should keep the app secure by regularly patching security vulnerabilities. The app should also be designed in a way that minimizes the risk of data breaches.

Provide customer support

Iterable should provide customer support to users who have questions or problems with the app. This support can be provided through a variety of channels, such as email, phone, and live chat.

Suggestions for other businesses to replicate Iterable’s success

Focus on customer satisfaction

Iterable has a strong focus on customer satisfaction. The company is committed to providing its customers with the best possible experience. This focus on customer satisfaction has helped Iterable to build a loyal customer base.

Invest in research and development

Iterable is constantly investing in research and development. The company is always looking for new ways to improve its products and services. This focus on research and development has helped Iterable to stay ahead of the competition.

Build a strong team

Iterable has a strong team of experienced professionals. The company's employees are passionate about their work and are committed to helping Iterable succeed. This strong team has helped Iterable to achieve its success.

Offer a valuable product or service

Iterable offers a valuable product or service. The company's platform helps businesses to manage their customer relationships effectively. This valuable product or service has helped Iterable to attract and retain customers.

Promote your product or service effectively

Iterable promotes its product or service effectively. The company uses a variety of marketing channels to reach its target audience. This effective promotion has helped Iterable to grow its business.

Price your product or service competitively

Iterable prices its product or service competitively. The company offers a variety of pricing options to meet the needs of its customers. This competitive pricing has helped Iterable to attract and retain customers.

Provide excellent customer service

Iterable provides excellent customer service. The company is committed to providing its customers with the support they need to be successful. This excellent customer service has helped Iterable to build a loyal customer base.

Be patient and persistent

Success does not happen overnight. Iterable has been in business for over 10 years. The company has been patient and persistent in its efforts to succeed. This patience and persistence has helped Iterable to achieve its success.

Be willing to adapt

The business landscape is constantly changing. Iterable is willing to adapt to the changing landscape. The company is constantly innovating and developing new products and services to meet the needs of its customers. This willingness to adapt has helped Iterable to stay ahead of the competition.

Never give up

There will be challenges along the way. Iterable has faced challenges in its journey to success. The company has never given up on its goals. This never-give-up attitude has helped Iterable to achieve its success.

If you're looking to increase revenue while maximizing your mobile app ARPU, try incorporating Vendo. By allowing your users to shop for amazing products from domestic brands, you can triple any affiliate sales commission out there, elevating it to 20-30%. That's 3-5x more than most affiliate links.

START YOUR OWN MULTI-BRAND MARKETPLACE ON VENDO 

  • Book a demo call: We’ll set up your demo marketplace and populate it with products
  • Customize your marketplace: We’ll help you craft a marketplace that aligns with your branding guidelines,
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters. 
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts. 

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