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Case Study
Dec 12, 2023

Issuu mobile app case study

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Issuu mobile app is a digital platform for creating, sharing, and discovering digital publications.  Enabling in-app shopping via Vendo could effortlessly provide an additional revenue stream for an app resembling Yelp.  Add Vendo into your mobile app through a WebView to set up your own in-app marketplace, giving users the chance to explore and buy products from local brands, while earning a commission on each transaction.

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Vendo offers everything you need for your marketplace, including a platform that streamlines day-to-day operations, a range of brands to select from or the option to bring in your own brands, merchandising and promotional tools, the capability to sell through multiple channels (your current website, emails & SMS, mobile app, social media), and ongoing daily assistance to grow your marketplace business.

Success factors of Issuu mobile app

User-Friendly Interface: Issuu's platform offers an intuitive and easy-to-use interface for content creators and readers.

Global Reach: The platform provides access to a global audience, expanding the reach of digital publications.

Diverse Content: Issuu hosts a wide variety of digital publications, catering to diverse interests and industries.

Multimedia Integration: Issuu supports multimedia-rich content, enhancing the interactive experience for readers.

Social Sharing: Users can easily share publications across social media platforms, amplifying their visibility.

Analytics Tools: Issuu offers analytics tools for publishers to track engagement and performance of their publications.

Mobile Accessibility: The platform is optimized for mobile devices, ensuring accessibility for users on the go.

Embedding Capabilities: Publications can be embedded on websites and blogs, increasing their exposure.

Monetization Options: Issuu provides opportunities for publishers to monetize their content through various means.

Community Engagement: The platform fosters a community of creators and readers, encouraging interaction and collaboration.

Suggestions for growth of Issuu

Strategic Partnerships: Collaborate with digital content creators, publishers, and businesses to expand the range of available publications.

Enhanced Mobile Experience: Continuously improve the mobile app interface and features to provide a seamless reading experience on smartphones and tablets.

Content Curation: Implement advanced content curation algorithms to personalize recommendations for users based on their interests and reading habits.

Monetization Tools: Introduce new and innovative monetization options for publishers, such as subscription models and premium content offerings.

SEO Optimization: Enhance search engine optimization strategies to increase the discoverability of publications on Issuu.

Global Localization: Expand efforts to support and promote publications in various languages and cater to a more diverse international audience.

Community Engagement: Foster a vibrant community by facilitating discussions, networking opportunities, and collaboration among content creators and readers.

Analytics Insights: Provide publishers with deeper insights and analytics tools to help them understand reader behavior and preferences.

Interactive Features: Introduce interactive elements within publications to enhance engagement and provide a richer reading experience.

Educational Outreach: Develop educational resources and initiatives to empower content creators with best practices for digital publishing and marketing on Issuu.

Suggestions for other businesses to replicate their success

Embrace Digital Publishing: Invest in digital publishing platforms to create and distribute engaging content across various industries and niches.

User-Centric Design: Prioritize user-friendly interfaces and intuitive designs to enhance the experience for content creators and consumers.

Global Accessibility: Expand reach by ensuring that digital content is accessible to a global audience through localization and distribution strategies.

Multimedia Integration: Incorporate multimedia elements such as videos, audio, and interactive features to create dynamic and engaging digital publications.

Social Media Integration: Implement seamless sharing capabilities to allow readers to easily share content across social media platforms, increasing visibility and engagement.

Data Analytics: Utilize advanced analytics tools to gather insights into audience behavior, preferences, and engagement with digital content.

Mobile Optimization: Ensure that digital content is optimized for mobile devices to cater to the increasing number of users accessing content on smartphones and tablets.

Monetization Strategies: Explore various monetization options such as subscriptions, advertising, and premium content offerings to generate revenue from digital publications.

Community Building: Foster a community of content creators and consumers to encourage interaction, collaboration, and feedback.

Educational Support: Provide resources and guidance for content creators to optimize their digital publishing efforts and maximize the impact of their content.

If you're looking to increase revenue while maximizing your mobile app ARPU, try incorporating Vendo. By allowing your users to shop for amazing products from domestic brands, you can triple any affiliate sales commission out there, elevating it to 20-30%. That's 3-5x more than most affiliate links.

START YOUR OWN MULTI-BRAND MARKETPLACE ON VENDO 

  • Book a demo call: We’ll set up your demo marketplace and populate it with products
  • Customize your marketplace: We’ll help you craft a marketplace that aligns with your branding guidelines,
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters. 
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts. 

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