Case Study
Dec 19, 2023

IRONPLANET Multi-Vendor Marketplace Case Study And How to Start Your Own

Written by is a robust online marketplace specializing in the sale of used heavy equipment and machinery. It's the go-to place for buyers and sellers in the construction, agriculture, and transportation industries. Got an idea for an online marketplace? Check out Vendo. 

Vendo is super user-friendly and affordable. In just a couple of days, you can get your marketplace up and running. You'll be able to sell awesome products from domestic brands without the stress of dealing with inventory or shipping. Vendo handles the tough stuff, so you can have fun creating a marketplace that's really unique and cool.


Vendo is a one-stop-shop for all your marketplace needs, providing you with a marketplace platform automating day-to-day operation, a catalog of brands to pick from or an ability to invite your own brands, merchandising and promotional tools, ability to sell through multiple channels (your existing website, emails & SMS, mobile app, social media), and ongoing daily support scaling your marketplace business. Paving the Way in the Heavy Equipment Marketplace with a Robust Affiliate Program Revolutionizing Equipment Sales emerged as a groundbreaking online marketplace in the heavy equipment industry. They transformed the way used construction and agricultural machinery is bought and sold by moving the traditionally offline auctions online. With thousands of items listed and buyers from all over the world, IronPlanet has facilitated transactions worth millions, proving the viability and efficiency of online equipment auctions.

A Global Platform for Heavy Hitters

What sets IronPlanet apart is its vast, global reach. They've attracted a wide array of buyers and sellers, from individual contractors to large corporations, offering everything from bulldozers to trucks. Their international presence has allowed for a diverse range of equipment and has opened up opportunities for sellers to reach buyers globally.

Streamlining the Buying and Selling Process

IronPlanet success hinges on its streamlined process. They've simplified the buying and selling of heavy equipment, making it more accessible and less time-consuming. Their detailed inspection reports, clear listings, and secure transaction process have built trust and reliability, attracting repeat customers.

Building Connections: The Affiliate Program

IronPlanet affiliate program complements their business model. It encourages industry bloggers, influencers, and related websites to promote their marketplace. In return, affiliates earn commissions on sales or leads generated, helping to expand IronPlanet reach and contributing to its growth.

Driving Your Marketplace Forward

To emulate IronPlanet success, identify a niche market where you can innovate, like they did with heavy equipment. Focus on making the transaction process as smooth and transparent as possible. An affiliate program can be key to reaching a wider audience and building a network. By combining industry knowledge with a user-friendly platform, you can create a successful online marketplace in your chosen field.

Get started with a marketplace like IronPlanet on Vendo!


  • Book a demo call: We’ll set up your demo marketplace and populate it with products
  • Customize your Storefront: We’ll help you craft a storefront that aligns with your brand identity, ensuring a cohesive and on-brand shopping experience for your customers.
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters.
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts.


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