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Case Study
Dec 3, 2023

Inverse affiliate program success tripled

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Inverse is a media and entertainment company that focuses on exploring the future and the possibilities it holds. It covers a wide range of topics, including science, technology, entertainment, and innovation. Inverse has successfully capitalized on affiliate programs, contributing significantly to its financial success. With Vendo, online media businesses are able to 3-5x their affiliate sales commission by launching an online drop-shipping marketplace. Here’s how.

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Vendo is a one-stop-shop for all your marketplace needs, providing you with a marketplace platform automating day-to-day operation, a catalog of brands to pick from or an ability to invite your own brands, merchandising and promotional tools, ability to sell through multiple channels (your existing website, emails & SMS, mobile app, social media), and ongoing daily support scaling your marketplace business.   

Inverse's scientific approach to cultural analysis

Inverse investigates the concepts that challenge their assumptions, the science of everything, and inventions that will impact the future. Motivating the next generation to create a better world is our aim.

Inverse approaches both the cultural analysis of science and the scientific discussion of science from a scientific perspective. They makes an effort to study the world thoroughly, if not regularly. Their constant goal is to study now in order to better comprehend the future.

Navigating trends and building community in digital media

Staying abreast of industry trends, leveraging social media for audience outreach, and adapting to the evolving preferences of online readers are key elements that contribute to Inverse success in the digital media landscape.  Its audience comprises a broad spectrum of individuals passionate about the entertainment industry. 

From cinephiles to industry insiders, the platform engages with a diverse demographic, creating a community that values the depth and breadth of Inverse.com's content. 

The winning formula

Inverse.com attracts a diverse audience who value its extensive content, exclusive interviews, and authoritative insights into various industries. To mirror the success seen on Inverse.com, emerging publishers should emphasize comprehending their target audience. Conducting thorough market research becomes crucial in recognizing specific interests within a niche and identifying content gaps, essential for establishing a distinctive presence in the digital landscape. 

The utilization of data analytics to understand audience behavior and preferences empowers publishers to customize content strategies, ensuring they have a significant impact.

Audience-centric content and user-friendly platforms

To build a successful publishing business, it's essential to prioritize audience-centric content. Begin by thoroughly understanding your target audience, much like Inverse.com, whose success is rooted in catering to the specific interests of its audience. Make it a priority to create content that resonates with your demographic, ensuring that it addresses their preferences and needs.

Stay at the forefront of industry trends to set your publishing business apart. Explore emerging trends in science, technology, entertainment, and culture. Covering cutting-edge topics and providing unique perspectives will attract a forward-thinking audience seeking the latest insights and innovations.

Investing in user-friendly digital platforms is paramount. Ensure that your website or app provides an intuitive and seamless experience. A user-friendly interface allows easy navigation, enabling users to access your content effortlessly across various devices. Prioritizing a positive user experience enhances engagement and encourages repeated visits to your platform.

Optimising revenue with affiliate marketing strategies

Inverse optimizes their affiliate program for enhanced monetization. It's crucial for any successful online publishing business to adopt a strategic approach in several key areas. Firstly, strategic affiliate selection is paramount. Focus on choosing affiliates that align seamlessly with your content and resonate effectively with your audience. 

Prioritizing partnerships with reputable and relevant brands enhances your platform's credibility, building a foundation for successful affiliate collaborations.

A workable way to increase affiliate link clicks is to optimize the conversion funnel. Carefully examine the user path to find areas where the conversion process might be streamlined. Make sure the purchasing procedure is easy to use, intuitive, and optimized to successfully promote conversions.

But there’s another way to monetize your online audience which might be even more rewarding.

Starting your own multi-brand marketplace on Vendo could, at a minimum, triple your affiliate sales commission elevating it to 20-30%. That’s 3-5x more than with affiliate links.

START YOUR OWN MULTI-BRAND MARKETPLACE ON VENDO 

  • Book a demo call: We’ll set up your demo marketplace and populate it with products.
  • Customize your Storefront: We’ll help you craft a storefront that aligns with your branding guidelines.
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters. 
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts. 

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