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Case Study
Oct 28, 2023

International Business Times Affiliate Revenue Success Tripled

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The International Business Times (IBTimes), a global source for business news and analysis, occupies a crucial space in providing insights into the ever-evolving world of international commerce. Recognizing the importance of sales commissions, particularly derived from product reviews and recommendations, IBTimes explores the potential to enhance its revenue streams. With the integration of Vendo, a promising opportunity emerges for IBTimes to substantially boost its sales commissions—potentially experiencing a 3-5x increase. The methodology involves seamlessly embedding shoppable products and a user-friendly shopping cart into its content, marking a strategic move to redefine the monetization landscape. Here's a detailed breakdown of how this innovative approach could elevate IBTimes' financial prospects and provide an enriched experience for its global audience.


Vendo is your go-to destination for all things marketplace. As a one-stop-shop, it offers a platform automating daily operations, a curated brand catalog (or the option to invite your own), merchandising tools, and the flexibility to sell through various channels. Rely on Vendo for ongoing daily support as your marketplace business flourishes.

Vendo breaks free from the limitations of traditional affiliate links, offering sustained visitor engagement, robust protection of customer data, and pathways to successful upselling endeavors.

Unlocking Success in Digital Publishing

International Business Times (IBT), a global digital news publication, has established itself as a key player in delivering business, financial, and international news. With a focus on providing timely and insightful content, IBT serves a diverse audience seeking comprehensive coverage of global events, market trends, and business developments. As a digital-first platform, IBT has adapted to the evolving media landscape, leveraging multimedia elements to enhance storytelling and reach a broad readership.

Success Factors of International Business Times

1. Global News Reach:

IBT has successfully positioned itself as a global news source, covering international events and business stories. Its expansive reach ensures that readers stay informed about developments across continents.

2. Business and Financial Insights:

The publication excels in delivering in-depth business and financial insights, catering to professionals, investors, and individuals with a keen interest in economic trends. IBT's analysis contributes to a well-rounded understanding of the global business landscape.

3. Digital-First Approach:

IBT's digital-first approach aligns with contemporary media consumption habits. The platform has effectively utilized online channels, including its website and social media, to disseminate news rapidly and engage with a wide audience.

4. Multimedia Storytelling:

Embracing multimedia storytelling, IBT incorporates images, videos, and interactive features into its content. This approach not only enhances the reader experience but also caters to a visually-oriented audience.

5. Tech and Innovation Coverage:

IBT provides comprehensive coverage of technology and innovation, keeping readers abreast of the latest advancements and disruptions in the tech industry. This focus appeals to a tech-savvy audience seeking insights into the future of business.

6. Political and Economic Analysis:

The platform offers insightful political and economic analyses, addressing the intersection of global politics and business. This coverage is essential for readers interested in understanding the geopolitical factors influencing the business environment.

7. Timely and Breaking News:

IBT's commitment to delivering timely and breaking news ensures that readers have access to the latest information. This responsiveness to unfolding events positions the platform as a reliable source for real-time updates.

8. Social Media Engagement:

IBT actively engages with its audience through social media platforms, fostering discussions and sharing content. This social media presence extends the reach of its articles and contributes to a dynamic online community.

9. Niche Market Segmentation:

The platform effectively segments its content to cater to niche markets within the broader business and financial landscape. This allows IBT to address the specific interests of various reader segments.

10. Revenue Diversification:

IBT has diversified its revenue streams beyond traditional advertising, incorporating strategies such as sponsored content, events, and partnerships. This diversified approach contributes to financial sustainability.

IBT's Audience and Values:

Global Professionals, Investors, and Informed Readers:

IBT's audience comprises professionals, investors, and informed readers seeking a global perspective on business, finance, and international affairs. Its readership spans across diverse demographics with a shared interest in staying informed about global markets.

Insightful Decision-Making:

Readers of IBT value the platform for providing insights that empower informed decision-making in the realms of business, finance, and international affairs. The emphasis on analysis and timely reporting aligns with readers' aspirations for staying ahead in a dynamic world.

Suggestions for Sustaining and Enhancing Success

1. Continuous Innovation in Content Formats:

Embrace continuous innovation in content formats, experimenting with emerging technologies and interactive elements to maintain engagement with a digitally savvy audience.

2. Collaborative Partnerships:

Form strategic partnerships with international organizations, businesses, and experts to enhance the depth and credibility of IBT's content. Collaborative initiatives can provide unique perspectives and access to exclusive insights.

3. Enhanced Data Journalism:

Invest in data journalism capabilities to present complex economic and business data in visually compelling ways. Data-driven storytelling can provide readers with deeper insights and a clearer understanding of trends.

4. Audience-Centric Personalization:

Implement audience-centric personalization features to deliver tailored content recommendations. Understanding the diverse interests of readers and providing a personalized experience can enhance user satisfaction.

5. Webinars and Virtual Events:

Expand into hosting webinars and virtual events on pertinent business and economic topics. This initiative can foster community engagement, facilitate expert discussions, and provide additional value to the audience.

6. Emerging Market Coverage:

Strengthen coverage of emerging markets and industries, offering insights into business opportunities and challenges in regions undergoing rapid economic development. This aligns with the global nature of IBT's audience.

7. Sustainability and ESG Reporting:

Increase coverage of sustainability and Environmental, Social, and Governance (ESG) issues. The growing focus on responsible business practices makes this coverage relevant to the concerns of modern businesses and investors.

8. Reader Surveys for Feedback:

Conduct regular reader surveys to gather feedback on content preferences, user experience, and overall satisfaction. Direct input from the audience provides valuable insights for continuous improvement.

9. Mobile App Development:

Develop a dedicated mobile app to enhance accessibility for readers who prefer consuming content on mobile devices. An app can also facilitate push notifications for breaking news updates.

10. Community Forums for Networking:

Establish community forums or discussion platforms where professionals and readers can network, share insights, and engage in meaningful discussions. This fosters a sense of community and adds value beyond news consumption.

In conclusion, International Business Times has positioned itself as a global news authority in the business and finance domain. By staying adaptive to digital trends, deepening content analysis, and fostering community engagement, IBT can continue to thrive as a trusted source for informed readers navigating the complexities of the global business landscape.

In conclusion, The Seattle Times, with its rich history and commitment to quality journalism, stands as a vital source of information for the Seattle community and beyond. By embracing innovation, deepening community engagement, and addressing key regional issues, the publication can continue to thrive as a beacon of journalistic excellence.

However, an alternative method for generating revenue from your online audience could be advantageous.

Venture into Vendo's multi-brand marketplace, where launching your own could triple your affiliate sales commission to an impressive 20-30%.

Furthermore, the extended duration users spend on your pages not only boosts customer data retention but also sets the stage for expanding your email list and exploring various opportunities for upselling in the future.


  • Book a demo call: We’ll set up your demo marketplace and populate it with products
  • Customize your Storefront: We’ll help you craft a storefront that aligns with your branding guidelines,
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters. 
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts. 


Put a shopping cart in your content
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