Case Study
Oct 15, 2023

Indigene Artsf

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Indigene Arts is an online marketplace that stands out as a beacon of authenticity and a celebration of Indigenous art and culture from Canada and around the world. Founded in November 2019, this platform aims to become the go-to destination for "everything Indigenous," offering a diverse range of genuine Indigenous products, including artwork, apparel, accessories, and the potential to expand into consumables, music, literature, Indigenous culture, and knowledge. What sets Indigene Arts apart is its unwavering commitment to promoting Indigenous heritage, fair trade, and sustainability.

With Vendo, starting your own multi-vendor marketplace is more affordable and straightforward than ever. You can begin selling products from numerous vendors and go live within days, all without the burden of managing inventory and shipping. 

Vendo operates in a streamlined dropshipping model, relieving you of the logistical complexities and allowing you to focus on growing your marketplace.



Indigene Arts was conceived with the mission to create a dedicated marketplace for Indigenous artisans and to build a global community of Indigenous art and culture enthusiasts. Its founders recognized the need for such a platform, as there was nothing quite like it in existence. The marketplace was launched in November 2019, and since then, it has made significant strides in promoting Indigenous culture and art.

Why Indigene Arts is Successful


What truly sets Indigene Arts apart is its commitment to selling only genuine Indigenous products. This ensures trust and transparency for both buyers and sellers, emphasizing the importance of authenticity in Indigenous art.


The platform welcomes Indigenous artists from around the world, allowing a diverse range of artists to showcase their work. This inclusivity helps in the preservation of various Indigenous cultures, languages, and histories.

Economic Opportunities

Indigene Arts creates new economic opportunities for individual sellers, inspiring others to sell successfully online. A portion of the proceeds also goes towards supporting Indigenous charities and organizations, helping preserve culture and improve local communities.

Cultural Preservation

Beyond selling products, Indigene Arts provides an immersive experience that allows people to learn about the artists, their lands, and their cultures. This plays a vital role in preserving Indigenous art, skills, language, and history.

Global Reach

The platform gives a voice to Indigenous communities worldwide, from small and isolated ones to larger, more developed ones. It acts as a channel for these communities to have a stronger online presence and offer support to sellers.

Community Focus

Indigene Arts tailors every aspect of its platform to cater to the audience interested in Indigenous products and culture, making it a unique and dedicated marketplace. It doesn't aim to be a generic marketplace but a community-driven platform.

How to Replicate Indigenearts' Success

If you are inspired by the success of Indigene Arts and want to replicate its model, here are some key steps to consider:

Emphasize Authenticity

Ensure that your marketplace is committed to selling only genuine products. Building trust is essential for attracting both buyers and sellers.

Foster Inclusivity

Welcome artists and creators from various Indigenous communities globally. By doing so, you can enrich the diversity of products and stories shared on your platform.

Support Economic Opportunities

Create programs or initiatives that help sellers, especially from marginalized communities, build sustainable online businesses. Consider directing a portion of your proceeds towards charitable causes.

Cultural Immersion

Offer educational content and experiences that allow customers to learn about the culture, history, and stories behind the products and the artists who create them.

Global Outreach

Aim to connect with Indigenous communities from all corners of the world, giving them a platform to showcase their products and stories.

Community-Centric Approach

Customize your marketplace to cater specifically to the interests of your audience. Make it a platform where the community can gather, share, and support each other.

Indigene Arts has demonstrated that a passionate commitment to authenticity, inclusivity, economic empowerment, cultural preservation, global reach, and community engagement can lead to the success of a marketplace dedicated to Indigenous culture. By replicating these principles, others can create similar platforms that celebrate the rich diversity of Indigenous art and heritage.

Get started with a marketplace like Indigenearts on Vendo!

How to quickly start your own multi-vendor marketplace on Vendo and go live in just a few days

  1. Sign Up and Start a Free Trial: Begin by signing up for Vendo's free trial to explore its features and capabilities.
  2. Configure a Storefront: Create a storefront that aligns with your brand identity, ensuring a cohesive and on-brand appearance.
  3. Onboard Brands: Invite your preferred brands or choose from Vendo's brand catalog to enrich your product offerings.
  4. Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demands.
  5. Start Selling: Link to your marketplace on your website, share it on social media, and include it in your newsletters to reach a broader audience.
  6. Get Paid Quickly: Get paid as soon as products are shipped by the vendors.


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