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Case Study
Dec 23, 2023

Indiewire affiliate program success tripled

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Indiewire is a well-known website covering independent movies, television, and the entertainment business is Indiewire.com. News, commentary, interviews, and reviews about indie movies, up-and-coming directors, and the independent entertainment industry as a whole are all available on Indiewire. Affiliate programs have been effectively leveraged by Indiewire, which has greatly aided in its financial success. With Vendo, online media businesses are able to 3-5x their affiliate sales commission by launching an online dropshipping marketplace. Here’s how.

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Vendo is a one-stop-shop for all your marketplace needs, providing you with a marketplace platform automating day-to-day operation, a catalog of brands to pick from or an ability to invite your own brands, merchandising and promotional tools, ability to sell through multiple channels (your existing website, emails & SMS, mobile app, social media), and ongoing daily support scaling your marketplace business.   

Renowned online publication 

Indiewire.com, a renowned online publication, has carved a niche in the realm of independent film and entertainment coverage. With a commitment to providing in-depth insights and engaging content, Indiewire has become a go-to source for filmmakers, industry professionals, and enthusiasts interested in the world of independent cinema.

Catering to a diverse audience, Indiewire.com is known for its expansive coverage, including news, reviews, interviews, and analyses across the spectrum of independent films and television. Its readership spans from passionate cinephiles to industry insiders, creating a community that values the platform's rich and authoritative content.

Affiliate marketing strategy

Indiewire.com strategically employs affiliate marketing as a monetization method to enhance its online business model. Affiliate marketing involves partnerships with external companies or services, where Indiewire earns a commission for traffic or sales generated through affiliate links on its platform. 

By incorporating affiliate marketing into its strategy, Indiewire.com can diversify its revenue streams and create a symbiotic relationship with relevant partners. This approach not only contributes to the financial sustainability of the platform but also aligns with the interests of its audience, offering them curated recommendations and valuable resources.

Curating relevant affiliate partnerships

Indiewire.com carefully selects affiliate partnerships to ensure relevance and value for its audience. This may involve collaborating with streaming services, film equipment providers, or platforms offering resources for independent filmmakers. The curated partnerships enhance the user experience by providing meaningful recommendations and offerings.

To maximize the effectiveness of affiliate marketing, Indiewire.com integrates affiliate links seamlessly within its content. This involves creating tailored and authentic content that naturally incorporates affiliate recommendations, enhancing the overall user experience and maintaining the trust of its audience.

Enhancing monetization through affiliate marketing


Indiewire.com remains dynamic in its approach to monetization by adapting to industry trends and exploring innovative strategies. As the landscape of digital publishing evolves, Indiewire continues to find ways to leverage affiliate marketing and other monetization methods to sustain its mission of delivering high-quality content to its dedicated audience.

There is, however, an additional and perhaps more lucrative method of making money from your internet fan base.

Affiliate sales commission could increase to 20–30% if you launch your own multi-brand marketplace on Vendo, at least tripling it. Compared to affiliate links, that is three to five times more.

START YOUR OWN MULTI-BRAND MARKETPLACE ON VENDO 

  • Book a demo call: We’ll set up your demo marketplace and populate it with products.
  • Customize your Storefront: We’ll help you craft a storefront that aligns with your branding guidelines.
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters. 
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts. 

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