Case Study
Jan 24, 2024

Inc. Affiliate Revenue Success Tripled

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Inc., a notable publication in the business and entrepreneurial realm, is distinguished for its insights and guidance on various aspects of business leadership and innovation. Inc. strategically utilizes affiliate links to monetize its widespread readership. Sales commissions, particularly derived from content such as entrepreneurial features, business reviews, and recommended products, constitute a significant and evolving revenue stream for media enterprises.

With the integration of Vendo, Inc. has the potential to significantly amplify its sales commissions—potentially experiencing a 3-5x increase—by seamlessly incorporating shoppable products and a user-friendly shopping experience into its editorial content. This strategic move not only expands opportunities for revenue growth but also provides Inc.'s audience with a more interactive and seamless way to engage with products and services recommended in their favorite business content. Here's how this integration could unfold for Inc.


Elevate your marketplace game with Vendo – the one-stop-shop catering to all your needs. From an automated platform for daily operations to a diverse brand catalog (or the ability to invite your own), merchandising tools, and multi-channel selling capabilities, Vendo provides ongoing daily support for the growth of your marketplace business.

Step into a new era of affiliate marketing with Vendo, where extended visitor engagement, secure customer data handling, and promising upselling opportunities take center stage

Unlocking Success in Digital Publishing

Inc., founded in 1979, has established itself as a leading business media brand focusing on entrepreneurship, startups, and small businesses. Through its various platforms, including a print magazine, online articles, events, and digital resources, Inc. provides insights, advice, and inspiration to business owners and professionals navigating the challenges of entrepreneurship.

Success Factors of Inc.

Entrepreneurial Focus:

Inc.'s success is deeply rooted in its unwavering focus on entrepreneurship. The brand caters to a niche audience of business owners, startups, and small business enthusiasts, providing content tailored to their specific needs and challenges.

Inspirational Success Stories:

A key success factor for Inc. is its emphasis on inspirational success stories. The platform showcases stories of successful entrepreneurs, highlighting their journeys, challenges, and triumphs. These narratives resonate with readers, providing motivation and practical insights.

Practical Business Advice:

Inc. is recognized for offering practical and actionable business advice. The platform provides articles, guides, and resources that address real-world challenges faced by entrepreneurs, offering tangible solutions and strategies.

Events and Networking Opportunities:

Inc. organizes events and conferences, providing networking opportunities for entrepreneurs. These gatherings facilitate knowledge-sharing, mentorship, and connections within the business community, enhancing the overall value proposition for Inc.'s audience.

Digital Transformation:

Inc. has successfully embraced digital transformation. In addition to its print magazine, the platform has a robust online presence, delivering content through its website and digital resources. This adaptability ensures accessibility for a tech-savvy audience.

Recognition and Rankings:

Inc. publishes annual lists such as the "Inc. 5000," recognizing the fastest-growing private companies. These rankings add prestige to the brand and provide exposure for featured businesses, contributing to Inc.'s authority in the entrepreneurial space.

Community Engagement and Forums:

Inc. fosters community engagement through forums and online communities. These platforms allow entrepreneurs to connect, share experiences, and seek advice, creating a sense of community among like-minded individuals.

Expert Contributors and Thought Leadership:

Inc. features expert contributors and thought leaders in the business world. These contributions add depth and credibility to the platform's content, positioning it as a trusted source of information and insights.

Adaptation to Market Trends:

The platform's ability to adapt to evolving market trends is a success factor. Inc. stays current with changes in the business landscape, addressing emerging topics and trends relevant to entrepreneurs.

Multi-Platform Content Delivery:

Inc. delivers content across multiple platforms, including print, online articles, newsletters, and social media. This multi-platform approach ensures that content reaches a diverse audience with varying preferences for consuming information.

INC. Audience and Value Proposition

Understanding the Audience:

Inc.'s audience consists of entrepreneurs, business owners, startups, and small business professionals. The platform caters to individuals seeking guidance, inspiration, and practical advice as they navigate the challenges of building and growing their businesses.

Value Proposition:

Inc.'s value proposition lies in being a trusted resource for entrepreneurs. The platform offers insights, success stories, and practical advice, empowering its audience to make informed decisions, overcome challenges, and achieve their business goals.

Categories of Value:

  • Entrepreneurial Insights: Inc. provides valuable insights into the world of entrepreneurship, addressing challenges and opportunities faced by business owners.
  • Practical Advice: The platform offers practical and actionable advice, equipping entrepreneurs with the tools and knowledge needed for business success.

Suggestions for Replicating Success

Maintain Entrepreneurial Focus: Stay true to an unwavering focus on entrepreneurship, tailoring content to the specific needs and challenges faced by business owners, startups, and small businesses.

Showcase Inspirational Success Stories: Emphasize and showcase inspirational success stories of entrepreneurs. These narratives resonate with the audience, providing motivation and practical insights.

Offer Practical Business Advice: Provide practical and actionable business advice that directly addresses real-world challenges faced by entrepreneurs, offering tangible solutions and strategies.

Organize Events and Networking: Create opportunities for networking and knowledge-sharing through events and conferences. Facilitate connections within the business community to enhance the overall value for the audience.

Embrace Digital Transformation: Adapt to digital transformation by maintaining a robust online presence. Deliver content through websites, digital resources, and online platforms to reach a tech-savvy audience.

Establish Recognition and Rankings: Consider publishing annual lists or rankings that recognize achievements within the entrepreneurial community. This adds prestige to the brand and provides exposure for featured businesses.

Foster Community Engagement: Actively foster community engagement through forums and online communities. Create spaces where entrepreneurs can connect, share experiences, and seek advice from one another.

Feature Expert Contributors: Collaborate with expert contributors and thought leaders in the business world. Their insights add depth and credibility to the content, positioning the platform as a trusted source of information.

Adapt to Market Trends: Stay agile and adapt to evolving market trends within the business landscape. Address emerging topics and trends that are relevant to entrepreneurs, ensuring the content remains timely and valuable.

Implement Multi-Platform Content Delivery: Deliver content across multiple platforms, including print, online articles, newsletters, and social media. This multi-platform approach ensures that content reaches a diverse audience with varying preferences for information consumption.

In conclusion, Inc.'s success is built on its dedication to entrepreneurship, inspirational storytelling, and the delivery of practical business advice. Replicating this success involves maintaining a focus on the needs of entrepreneurs, embracing digital platforms, and fostering a supportive community for business professionals.

That said, there's an additional method to generate revenue from your online audience which might be even more fulfilling.

Starting your own multi-brand marketplace on Vendo has the potential to, at a minimum, triple your affiliate sales commission, bringing it up to an impressive 20-30%. This translates to 3-5 times more than what you'd typically earn with affiliate links.

Beyond just extended user page time, anticipate an increase in customer data retention, fostering the growth of your email list and creating a wealth of future upselling opportunities


  • Book a demo call: We’ll set up your demo marketplace and populate it with products
  • Customize your Storefront: We’ll help you craft a storefront that aligns with your branding guidelines,
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters. 
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts. 


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