Case Study
Oct 16, 2023

Immaculate Vegan multi-vendor marketplace success

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When it comes to ethical fashion, Immaculate Vegan has emerged as the go-to destination for conscious consumers seeking a seamless blend of style and sustainability. Established in 2019 by co-founders Annick Ireland and Simon Bell, this online marketplace stands out for its unwavering commitment to a transparent and ethical ethos. Immaculate Vegan meticulously curates a vast collection of fashion and style products to guarantee that everything offered aligns with a set of rigorous criteria: 100% vegan, sustainable, produced with ethical labor practices, and packed sustainably. No room for greenwashing here.

Immaculate Vegan's mission is simple yet powerful: to take the guesswork out of ethical fashion shopping, making it easy for customers to access premium vegan fashion and lifestyle brands. With over 3500 products spanning six categories – shoes, bags, accessories, clothing, beauty, and homeware – the platform provides a diverse range of options that satisfy both the desire for high-quality, fashionable goods and the need to make a positive impact on the planet and its inhabitants.

With Vendo, starting your own multi-vendor marketplace is more affordable and straightforward than ever. You can begin selling products from numerous vendors and go live within days, all without the burden of managing inventory and shipping. 

Vendo operates in a streamlined dropshipping model, relieving you of the logistical complexities and allowing you to focus on growing your marketplace.


What Makes Immaculate Vegan Stand Out?

Immaculate Vegan takes a resolute stance on the brands it collaborates with, ensuring that their commitment to ethical fashion aligns with the platform's stringent standards. Here's what they look for in the brands they feature:


Immaculate Vegan proudly offers a collection where every single item is constructed from 100% vegan materials. But they don't stop there; they also prioritize the use of the most sustainable materials available. From clothing fabricated with linen, bamboo, hemp, EcoVero, Tencel, organic cotton, and more, to shoes and accessories crafted from PVC-free plant-based leathers and recycled materials, they've even introduced the world's first plastic-free vegan leather, Mirum. This dedication to innovative materials demonstrates their commitment to staying at the forefront of ethical and sustainable fashion.

Sustainable Manufacturing

Their partnership with brands extends beyond materials. Immaculate Vegan prioritizes brands that adopt sustainable manufacturing processes, ranging from solar-powered factories to closed-loop technology, minimal water usage, stringent emissions controls, and small-scale, high-quality production runs designed to last.

Ethical Labor

Immaculate Vegan insists on working exclusively with brands that ensure fair wages, ethical treatment, and safe working conditions for all employees. Transparency throughout the supply chain is not just a preference; it's a requirement.

Style and Design

Immaculate Vegan firmly believes that style doesn't have to be compromised for ethical values. Brands they feature must not only meet their ethical and manufacturing criteria but also offer great design, trending styles, and a commitment to quality. The result is a curated selection that caters to various fashion preferences, from on-trend to modern classic.

How to Replicate Immaculate Vegan's Success

Commit to a Clear Mission

Have a strong and clear mission that resonates with your audience and addresses pressing global issues, such as sustainability and ethical consumerism.

Curate Ethically

Vet and curate products and brands meticulously, ensuring they align with your values and quality standards.

Stay Innovative

Embrace innovation and stay updated on the latest developments in ethical and sustainable materials and manufacturing processes.

Transparent Supply Chain

Prioritize transparency in the supply chain to build trust with your customers.

Passion and Purpose

Approach your business with genuine passion and a deep sense of purpose, aligning with the values you promote.

Customer Engagement

Connect with your customers, listen to their feedback, and involve them in your journey. This engagement can help build a loyal community of like-minded individuals.

By following these principles, aspiring businesses can emulate the success of Immaculate Vegan and contribute to a better world through ethical and sustainable practices in the fashion industry.

Get started with a marketplace like Immaculate Vegan on Vendo!

How to quickly start your own multi-vendor marketplace on Vendo and go live in just a few days

  1. Sign Up and Start a Free Trial: Begin by signing up for Vendo's free trial to explore its features and capabilities.
  2. Configure a Storefront: Create a storefront that aligns with your brand identity, ensuring a cohesive and on-brand appearance.
  3. Onboard Brands: Invite your preferred brands or choose from Vendo's brand catalog to enrich your product offerings.
  4. Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demands.
  5. Start Selling: Link to your marketplace on your website, share it on social media, and include it in your newsletters to reach a broader audience.
  6. Get Paid Quickly: Get paid as soon as products are shipped by the vendors.


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