Case Study
Jan 8, 2024

IL MAKIAGE eCommerce case study and how to start a look-alike marketplace

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IL MAKIAGE is a high-end makeup brand offering a wide range of products like foundations, lipsticks, eyeliners, and more, known for its bold, quality cosmetics. If you're eager to get a similar eCommerce business going with a marketplace vibe, Vendo's your shortcut to launching a look-alike marketplace filled with an awesome variety of top-tier products from loads of cool brands. 

With Vendo, you can get your marketplace ready to roll in no time, all while they handle the pesky details of inventory and shipping. This lets you concentrate on what truly matters - making your customers happy.


Vendo is also a one-stop-shop for all your marketplace needs, providing you with a marketplace platform automating day-to-day operation, a catalog of brands to pick from or an ability to invite your own brands, merchandising and promotional tools, ability to sell through multiple channels (your existing website, emails & SMS, mobile app, social media), and ongoing daily support scaling your marketplace business.   

IL MAKIAGE's Bold Beauty Breakthrough:

IL MAKIAGE is shaking up the scene as a tech-savvy New York beauty brand, turning heads and converting millions to buy their beauty stash online. They're all about redefining the future of beauty with some serious tech, linking folks up with top-notch, rigorously tested cosmetics. After skyrocketing as the fastest-growing online beauty brand in the US, they took their game global in 2020, hitting the UK and Germany. Continuously crafting products with an eye for detail, IL MAKIAGE serves their massive customer base around the clock and is on a mission to revolutionize the beauty world.

IL MAKIAGE's Top-Selling Product Categories:


  1. Woke Up Like This: A fan-favorite for its flawless coverage and wide range of shades.
  2. Conceal & Correct: Perfect for hiding blemishes and evening out skin tone.

Lip Products:

  1. Infinity Long-Wear Matte Lip Cream: Known for its rich color and long-lasting wear.
  2. Lip Liners: Providing the perfect base for any lip look.

Eye Makeup:

  1. Icon High Volume & Intense Curl Mascara: A go-to for dramatic lashes.
  2. Inkliner: A precise liquid liner for that perfect winged look.


  1. Brow Factor: Long-wear eyebrow gel for defined, natural-looking brows.

Brushes & Tools:

  1. Foundation Brush: Designed to give that flawless foundation finish.
  2. Blending Sponges: Essential for a smooth, even makeup application.

Keys to IL MAKIAGE's Success:

Tech-Driven Approach:

  • Online Matching Tools: Innovative technology to help customers find their perfect shade online.
  • Virtual Try-On: Allowing customers to see how products look on them before purchasing.

Quality & Performance:

  • High-End Formulas: Products that deliver on their promises with superior performance.
  • Painstaking Testing: Rigorous checks to ensure each product meets high standards.

Brand Aesthetics:

  • Bold Branding: A strong, confident look that resonates with customers looking for luxe, high-performance products.
  • Sleek Packaging: Products that look as good on your vanity as they do on your face.

Customer-Centric Experience:

  • 24/7 Customer Service: Ready to assist and enhance the shopping experience at any time.
  • Community Engagement: Active social media presence, engaging with customers and building a loyal following.

Global Expansion:

  • Strategic Launches: Carefully planned expansion into new markets like the UK and Germany.
  • Adapting to Markets: Understanding and catering to different beauty standards and preferences globally.

Influencer Partnerships:

  • Collaborations with Beauty Influencers: Leveraging the power of social media gurus to reach a wider audience.

To emulate IL MAKIAGE's success in your own e-commerce venture, invest in technology that enhances the online shopping experience, ensure your products are of high quality and performance, maintain a strong and recognizable brand image, prioritize customer service, strategically expand your market, and leverage influencer partnerships to amplify your reach.

Get started with a look-alike marketplace like IL MAKIAGE on Vendo!


  • Book a demo call: We’ll set you up with a demo marketplace 
  • Customize your Storefront: We’ll help you craft an on-brand shopping UX 
  • Onboard Brands: Pick from the Vendo brand catalog. Or invite your own.
  • Select Products: Curate product collections manually or automate it.
  • Embed products: Make your editorial content and newsletters shoppable 
  • Get Paid: Get paid as soon as products are shipped by the brands. 
  • Get Repeat Sales: Keep your customer relationship, emails, order history


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