Case Study
Dec 14, 2023

HUUTOKAUPAT Multi-Vendor Marketplace Case Study And How to Start Your Own

Written by is a super popular online marketplace in Finland. It's like a digital treasure trove where you can bid on all sorts of things, from big machines to houses. If you're thinking about starting your own marketplace business, Vendo is a great way to kick things off. It's super easy and won't break the bank. With Vendo, you can set up an online marketplace fast, like in just a few days, selling cool products from domestic brands. The best part? You don't have to stress over handling lots of products or shipping them out. Vendo takes care of the tricky parts, so you can focus on making your online store awesome.


Vendo is a one-stop-shop for all your marketplace needs, providing you with a marketplace platform automating day-to-day operation, a catalog of brands to pick from or an ability to invite your own brands, merchandising and promotional tools, ability to sell through multiple channels (your existing website, emails & SMS, mobile app, social media), and ongoing daily support scaling your marketplace business.   

HUUTOKAUPAT Multi-Vendor Marketplace and the Role of Its Affiliate Program: Finland's Auction Star is this cool online auction place in Finland that's really taken off. They started small but now they're a big deal in the online auction world. They offer everything from heavy machinery to real estate, making them super versatile. The numbers? They're impressive, with thousands of auctions and a growing number of users every year.

Variety is the Spice of Sales

What's their secret? It's all about variety. By having a ton of different things to bid on, they attract all sorts of buyers. Whether you're looking for a car, a piece of art, or a new home, they've got it. This variety keeps people coming back, and that's a big part of their success.

Trust and Service: The Winning Combo isn't just about selling stuff; they really care about their customers. They've built a reputation for being trustworthy and providing top-notch service. This trust has been key in keeping customers happy and loyal, which is super important in the competitive world of online marketplaces.

Their Affiliate Program: Spread the Word, Earn the Reward

They've got this affiliate program where if you help spread the word about their auctions, you can earn some cash. It's a smart move because it gets more people to their site and helps the affiliates make some extra money. It's all about working together for mutual benefit.

Making Your Own Marketplace Magic

Want to create a marketplace like Start by offering a wide range of products. Then, make sure your customers can trust you and that you're there to help them out. Don't forget about marketing - consider an affiliate program to get the word out. By following these steps and keeping an eye on what your customers want, you could make your marketplace the next big thing in online shopping.

Get started with a marketplace like Huutokaupat on Vendo!


  • Book a demo call: We’ll set up your demo marketplace and populate it with products
  • Customize your Storefront: We’ll help you craft a storefront that aligns with your brand identity, ensuring a cohesive and on-brand shopping experience for your customers.
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters.
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts.


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