Case Study
Oct 23, 2023

Huutokaupat marketplace affiliate program

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Huutokaupat is the Finnish word for auctions, where goods or services are sold to the highest bidder through a competitive bidding process. It's a common method for buying and selling a wide range of items, from art and antiques to real estate and vehicles.

If you're looking for the Huutokaupat affiliate program, you might want to think about creating your own marketplace with commissions on sales that are three to five times larger. Here’s how to do it.

Establishing your multi-vendor marketplace becomes more manageable and cost-effective with Vendo. Initiate selling a variety of vendors' products in a short time, steering clear of inventory and shipping troubles.


With Vendo, access a comprehensive marketplace solution, encompassing an automated operational platform, a choice of brands or the ability to add your own, tools for merchandising and promotions, sales across different channels (website, emails, SMS, mobile app, social media), and ongoing support for marketplace expansion.

Huutokaupat Marketplace Success Factors

Here are the key reasons behind's success story:

  • Rapid Expansion and User Base: Huutokaupat is a digital marketplace for over a million Finns and has seen significant growth under Vaaka Partners, becoming the majority shareholder. This expansion led to a substantial increase in their user base, catering to a wide audience in Finland.
  • Market Position and Traffic: Ranked #2 in the Auction category and #20452 globally in October 2023, Huutokaupat has secured a prominent position within the online auction market. This ranking showcases their considerable market presence and traffic volume.
  • Engagement and Retention: While specific user engagement metrics weren't detailed, measuring customer satisfaction, user engagement, and retention rates remains crucial for Huutokaupat to maintain a loyal user base and enhance its services.
  • Affiliate Program: Huutokaupat operates an affiliate program that offers referral commissions to partners, contributing to their business growth. This program enables affiliates to earn recurring commissions ranging from 20-30%.
  • Adaptation and Innovation: Success for Huutokaupat also lies in its adaptability and innovation, although specific figures weren't explicitly outlined. Continual adaptation to user needs and technological advancements has likely played a pivotal role in their growth and sustainability.

Huutokaupat Affiliate Program

Here are the key aspects of Huutokaupat's Affiliate Program:

  • Recurring Commissions: Huutokaupat offers a competitive affiliate program, granting partners recurring commissions ranging from 20-30%.
  • High Ticket Commissions: The program focuses on high ticket commissions, which implies the potential for substantial earnings per sale.
  • Comprehensive Dashboard: Affiliates gain access to a comprehensive dashboard, enabling them to track their clicks, trials, sales, and commissions effectively.
  • Support and Resources: Huutokaupat's affiliate program provides ample support in terms of lessons and resources, enhancing affiliates' understanding and capabilities within the program.
  • Engagement Analytics: The program focuses on measuring engagement analytics, possibly ensuring affiliates' performance and optimizing their strategies for better outcomes, although specific figures weren't available.

Get started with a marketplace like Huutokaupat on Vendo!

Establishing your multi-vendor marketplace becomes more manageable and cost-effective with Vendo. Initiate selling a variety of vendors' products in a short time, steering clear of inventory and shipping troubles.


  • Book a demo call: We’ll set up your demo marketplace and populate it with products.
  • Customize your Storefront: We’ll help you craft a storefront that aligns with your brand identity, ensuring a cohesive and on-brand shopping experience for your customers.
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters. 
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts. 


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