Case Study
Jan 1, 2024

How to start a marketplace for Virginia Beach

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Virginia Beach, with a population exceeding 450,000 and robust internet accessibility at 92%, stands as a promising market for an online shopping marketplace. The city's dynamic consumer landscape, coupled with a sustained rise in online retail, provides a strategic opportunity to connect local businesses with digitally-engaged Virginia Beach residents.

So, Virginia Beach is on the rise, big time. Yet, the hunger for killer products, all carefully curated and displayed in a way that pops? Nope, existing marketplaces aren't cutting it. Enter Vendo, your ticket to launching a fresh Virginia Beach marketplace in no time. Here's the lowdown.

Lack the upfront six figures and not in the mood for a lengthy 12-18 month build from scratch? Want to hit the live button and test the waters ASAP? Entrepreneurs and founders, including yourself, find that Vendo fits the bill perfectly for their marketplace projects.


Vendo is a one-stop-shop for all your marketplace needs, providing you with a marketplace platform automating day-to-day operation, a catalog of brands to pick from or an ability to invite your own brands, merchandising and promotional tools, ability to sell through multiple channels (your existing website, emails & SMS, mobile app, social media), and ongoing daily support scaling your marketplace business.   

Why start a marketplace for Virginia Beach

Beachfront Vibes and Diverse Neighborhoods:

Virginia Beach's allure isn't confined to its beachfront vibes but extends to a city that seamlessly combines coastal living with diverse neighborhoods. Within this unique blend lies a consumer group shaped by the city's coastal allure and the evolving needs of a dynamic community. 

Each neighborhood, from the oceanfront to the historic ViBe Creative District, contributes to a dynamic market that current online platforms have yet to fully embrace.

Unmet Needs of a Diverse Consumer Group:

From the bustling energy of the oceanfront to the artistic spirit of the ViBe Creative District, there exists a discerning consumer group in Virginia Beach seeking a more personalized and locally infused online shopping experience. While current platforms offer convenience, they fall short of capturing the diverse tapestry of Virginia Beach locals. 

The opportunity lies in creating an online marketplace that caters not just to the varied preferences of residents but also fosters a sense of community and engagement specific to each neighborhood.

The Quest for Virginia Beach-Infused Lifestyle:

In a city known for its water-based activities and cultural events, the quest for localized engagement is paramount. Virginia Beach residents are not just seeking products; they are yearning for an online shopping experience that mirrors the city's dynamic coastal lifestyle. From the beach-centric essentials to the locally crafted art pieces in the ViBe Creative District, an online marketplace has the potential to become a digital representation of Virginia Beach's unique blend of coastal vibes and local flavors.

Products for Virginia Beach

Beach Essentials and Coastal Living:

Embrace the coastal lifestyle with a category focused on beach essentials and coastal living. Spotlight locally designed beachwear, surf gear, and beachfront-inspired home decor, capturing the essence of the city's beach-centric culture.

Artistic Creations from the ViBe Creative District:

Cater to the artistic residents in the ViBe Creative District with a curated selection of locally crafted artworks, unique pieces from local artists, and creative home decor. Transform the marketplace into a virtual gallery that reflects the artistic spirit of this culturally rich neighborhood.

Culinary Delights from the Boardwalk:

Celebrate the culinary scene of Virginia Beach with a selection of local foods, specialty ingredients, and culinary gadgets inspired by the city's diverse culinary offerings. The marketplace becomes a virtual tour of the Boardwalk's delicious and local flavors.

Coastal Fashion and Apparel:

In the oceanfront neighborhood, spotlight coastal fashion and apparel, featuring local designers, beach-inspired clothing, and accessories. Offer products that resonate with the laid-back and beach-ready styles of Virginia Beach residents.

Water Activities and Outdoor Gear:

Celebrate Virginia Beach's connection to water activities with a category focused on outdoor gear. Showcase locally designed surfboards, kayaks, and adventure-ready accessories that align with the city's love for outdoor pursuits.

Local Wellness and Beach Fitness:

Cater to the health-conscious residents with a category focused on local wellness and beach fitness products. Showcase items such as locally crafted wellness products, beach workout gear, and health-focused accessories that align with the active and beach-centric lifestyle of Virginia Beach.

Success factors for selling products in Virginia Beach

Local Business Collaboration:

Forge strategic partnerships with local beachwear designers, onboard artists from the ViBe Creative District, and initiate collaborative marketing campaigns amplifying the voices of local businesses.

Personalized Shopping Experience:

Implement advanced algorithms for personalized product recommendations, ensure an intuitive and user-friendly interface for seamless navigation, and offer tailored promotions based on individual preferences.

Community Engagement and Coastal Events:

Host virtual events featuring beach-centric activities, showcase behind-the-scenes content and stories of Virginia Beach entrepreneurs, and initiate collaborative campaigns supporting community initiatives and coastal events.

Efficient Logistics and Quick Beach Deliveries:

Establish strategic partnerships with local delivery services for fast and reliable shipping, and implement a responsive and efficient customer support system.

Innovative Marketing Campaigns:

Leverage social media platforms to showcase Virginia Beach-centric products, collaborate with influencers to highlight unique beach experiences, and deploy targeted digital marketing campaigns focused on coastal living.

Adaptability to Coastal Lifestyles:

Curate a product range that aligns with the diverse and dynamic coastal lifestyles of Virginia Beach residents, from beach essentials to artistic creations that complement the city's unique coastal blend.

Seamless Mobile Beach Experience:

Design a mobile-friendly app for on-the-go beach shopping and implement mobile payment options for quick and secure transactions.

Agile Inventory Management:

Ensure real-time inventory updates to prevent stockouts and disappointments, and maintain efficient supply chain management to meet the demands of a diverse and dynamically evolving coastal market.

Responsive Coastal Responsibility Initiatives:

Implement eco-friendly packaging and sustainable practices, and support local beach cleanup initiatives through proceeds.

In the coastal paradise of Virginia Beach, launching an online marketplace isn't just about commerce; it's about surfing the wave of local commerce in the diverse communities and businesses that make up this vibrant city. 

By curating a selection of Virginia Beach-inspired essentials across beachwear, artistic creations, culinary delights, and more, this online marketplace aims to provide locals with a personalized, engaging, and beach-infused shopping journey. In doing so, it contributes to the economic vibrancy of Virginia Beach, transforming the way residents connect with the unique blend of coastal vibes and local flavors that define this East Coast gem.

Here’s how to start a marketplace for Virginia Beach

Enthused about starting a Virginia Beach marketplace? Launch it speedily on Vendo within weeks, not months. Examine how well your product catalog strategy aligns with audience needs, making tweaks to customer acquisition methods based on actual results.

Here’s what you’d be getting with a Vendo free trial:

  • Book a marketplace demo call: We’ll set up your marketplace demo and populate it with products, so you could give it a try and start selling in 14 days
  • Customize your Storefront: Use the drag & drop page builder or custom CSS
  • Onboard Brands: Invite your brands or choose brands from our catalog
  • Select Products: Curate products and collections manually or automate it
  • Embed products: Make your content, newsletters, social media shoppable
  • Get Paid: Get paid as soon as products are shipped by the brands
  • End-to-end automation: brands sync, fulfillment, payouts, invoicing, taxes 


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