Case Study
Oct 17, 2023

How to start a marketplace for San Bernardino

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San Bernardino, with a population surpassing 220,000 and strong internet accessibility at 91%, emerges as a promising market for an online shopping marketplace. The city's diverse consumer base, coupled with a steady rise in online retail, presents a strategic opportunity to connect local businesses with digitally-engaged San Bernardino residents.

San Bernardino is getting bigger by the day - got the stats to prove it. But the hunger for awesome products, handpicked and showcased in a slick way? Existing marketplaces are missing the mark. Grab Vendo, and you could have your own San Bernardino marketplace up and running within weeks. 

If you don't have a whopping six-figure sum for an upfront investment and don't want to spend the next 12-18 months building from scratch, here's an alternative: go live and test the waters within weeks with Vendo. It's the go-to choice for entrepreneurs and founders in a hurry.


Vendo is a one-stop-shop for all your marketplace needs, providing you with a marketplace platform automating day-to-day operation, a catalog of brands to pick from or an ability to invite your own brands, merchandising and promotional tools, ability to sell through multiple channels (your existing website, emails & SMS, mobile app, social media), and ongoing daily support scaling your marketplace business.   

Why start a marketplace for San Bernardino

Cultural Neighborhoods and Diversity:

San Bernardino's charm lies in the cultural tapestry woven by its diverse neighborhoods. From the historic charm of Arrowhead Springs to the vibrant energy of Downtown, each area contributes a unique thread to the fabric of consumer preferences, reflecting the city's commitment to preserving its cultural richness. 

The opportunity lies in embracing this diversity and building a digital marketplace that resonates with the eclectic tastes of residents.

Unmet Needs of a Diverse Consumer Group:

Amidst the historical landmarks, San Bernardino residents seek a shopping experience that mirrors the uniqueness of their community. Existing platforms may fall short of capturing the specific preferences of San Bernardino locals. 

Crafting a marketplace tailored to the diverse tastes of residents presents an opportunity to fill this gap and create a platform that truly speaks to the community.

The Quest for San Bernardino-Infused Lifestyle:

In a city known for its rich history and community-oriented lifestyle, residents yearn for an online shopping journey that reflects the essence of their lifestyle. From locally crafted art inspired by Route 66 to products celebrating community events, an online marketplace can become a digital celebration of San Bernardino's unique identity, fostering a sense of pride among residents.

Products for San Bernardino

Historical Artifacts from Arrowhead Springs:

Celebrate the historical charm of Arrowhead Springs with a dedicated category for locally inspired historical artifacts. Showcase items such as historical replicas, vintage prints, and souvenirs created by local artisans, turning the marketplace into a digital showcase of San Bernardino's rich past.

Artistic Finds from Downtown:

Celebrate the artistic charm of Downtown with a category dedicated to locally crafted art and unique finds. Feature handmade items, locally sourced artworks, and eclectic products that resonate with the unique character of Downtown.

Cultural Event-Inspired Goods:

Cater to the diversity of San Bernardino with a category focused on products inspired by cultural events and festivals. Showcase items such as event-themed merchandise, cultural attire, and unique products that align with the city's vibrant event calendar.

Outdoor Adventure Essentials:

Capture the essence of San Bernardino's outdoor lifestyle with a category tailored to outdoor and adventure products. Showcase items such as hiking gear, camping essentials, and products that cater to the city's commitment to outdoor recreation.

Community-Centric Artisanal Crafts:

Celebrate San Bernardino's commitment to community with a category featuring artisanal crafts and handmade goods. Showcase items such as locally crafted candles, handmade jewelry, and community-oriented products.

Local Culinary Delights:

Highlight local culinary delights with a category featuring San Bernardino's famous food products. Showcase items such as locally made sauces, jams, and other gourmet treats that celebrate the city's rich culinary culture.

Success factors for selling products in San Bernardino

Local Artisan Collaborations and Events:

Host virtual events featuring local artisans, entrepreneurs, and community leaders, creating an interactive platform for residents to engage with San Bernardino's rich cultural diversity and historical heritage.

Efficient Logistics for Historical Artifacts:

Establish partnerships with local delivery services for fast and reliable shipping of historical artifacts, ensuring that the essence of San Bernardino's unique history reaches customers across neighborhoods.

Community Engagement Through Cultural Festivals:

Leverage cultural festivals and community celebrations to showcase San Bernardino-centric products, encouraging user-generated content that captures the essence of the Inland Empire's rich cultural diversity.

Customized Promotions for Outdoor Enthusiasts:

Tailor promotions around San Bernardino's outdoor events, adventure festivals, or community gatherings, aligning with the city's dynamic and nature-loving spirit.

Responsive Customer Support with a Local Touch:

Implement a responsive customer support system infused with local knowledge and understanding, aligning with San Bernardino's reputation as a city proud of its diverse and historically significant identity.

Adaptability to Diverse Lifestyles:

Curate a product range that aligns with the diverse and dynamic lifestyles of San Bernardino residents, ensuring the marketplace caters to the unique blend of cultural diversity, historical appreciation, and community closeness.

Sustainable Practices with Local Flair:

Incorporate eco-friendly packaging practices, aligning with San Bernardino's commitment to environmental responsibility. Infuse a touch of local flair into packaging designs to create a memorable unboxing experience.

Launching an online marketplace in San Bernardino is an opportunity to cultivate Inland Empire commerce, celebrating the city's unique history and vibrant neighborhoods. By curating a selection of San Bernardino-inspired essentials across historical artifacts, artistic finds, cultural event-inspired goods, and more, this online marketplace aims to provide residents with a personalized, engaging, and community-infused shopping journey. 

In doing so, it contributes to the economic vibrancy of San Bernardino, transforming the way residents connect with the city's rich cultural heritage and dynamic identity.

Here’s how to start a marketplace for San Bernardino

Want to jump into the San Bernardino marketplace scene? Rapidly launch it on Vendo within weeks, not months. Analyze the harmony between your product catalog strategy and audience needs, fine-tuning customer acquisition methods based on tangible results.

Here’s what you’d be getting with a Vendo free trial:

  • Book a marketplace demo call: We’ll set up your marketplace demo and populate it with products, so you could give it a try and start selling in 14 days
  • Customize your Storefront: Use the drag & drop page builder or custom CSS
  • Onboard Brands: Invite your brands or choose brands from our catalog
  • Select Products: Curate products and collections manually or automate it
  • Embed products: Make your content, newsletters, social media shoppable
  • Get Paid: Get paid as soon as products are shipped by the brands
  • End-to-end automation: brands sync, fulfillment, payouts, invoicing, taxes 


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