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Case Study
Nov 9, 2023

How to start a marketplace for Orlando

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Orlando, with a population exceeding 290,000 and robust internet accessibility at 92%, stands as a promising market for an online shopping marketplace. The city's dynamic consumer landscape, coupled with a sustained rise in online retail, provides a strategic opportunity to connect local businesses with digitally-engaged Orlando residents.

Orlando is getting bigger by the day - got the stats to prove it. But the hunger for awesome products, handpicked and showcased in a slick way? Existing marketplaces are missing the mark. Grab Vendo, and you could have your own Orlando marketplace up and running within weeks.

Lack the upfront six figures and not in the mood for a lengthy 12-18 month build from scratch? Want to hit the live button and test the waters ASAP? Entrepreneurs and founders, including yourself, find that Vendo fits the bill perfectly for their marketplace projects.

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Vendo is a one-stop-shop for all your marketplace needs, providing you with a marketplace platform automating day-to-day operation, a catalog of brands to pick from or an ability to invite your own brands, merchandising and promotional tools, ability to sell through multiple channels (your existing website, emails & SMS, mobile app, social media), and ongoing daily support scaling your marketplace business.   

Why start a marketplace for Orlando

Enchanting Attractions and Diverse Neighborhoods:

Orlando's allure lies in the tapestry of enchantment woven into its diverse neighborhoods. Each district adds a unique touch to the canvas of consumer preferences, reflecting the city's commitment to providing magical experiences and the evolving needs of its residents. 

From the excitement of International Drive to the cultural charm of Thornton Park, the city's neighborhoods eagerly await integration into an innovative online platform.

Unmet Needs of a Diverse Consumer Group:

From the vibrant streets of Downtown Orlando to the family-centric appeal of Lake Nona, a diverse consumer group in Orlando seeks a shopping experience that resonates with their varied tastes. While existing platforms offer convenience, they often miss the mark on capturing the city's multifaceted preferences. 

The opportunity lies in crafting a marketplace that not only caters to locals' diverse tastes but also fosters community engagement tailored to each neighborhood.

The Quest for Orlando-Infused Lifestyle:

In a city characterized by magical experiences, cultural richness, and community closeness, residents aspire to find an online shopping journey that mirrors their unique lifestyle. Orlandoans yearn for more than products; they seek an immersive experience that encapsulates the essence of their city's enchanting attractions, cultural diversity, and community camaraderie. 

From locally crafted theme park-inspired art to products celebrating Orlando's cultural events, an online marketplace has the potential to become a digital celebration of Orlando's magical identity.

Products for Orlando

Theme Park-Inspired Art and Souvenirs:

Celebrate Orlando's enchanting attractions with a dedicated category for locally inspired theme park-themed art and souvenirs. Showcase paintings, sculptures, and souvenirs created by local artists, turning the marketplace into a digital showcase of Orlando's magical artistry.

Community-Centric Products for Downtown Orlando:

Embrace the community-centric charm of Downtown Orlando with a category focused on products for families and communal living. Showcase items such as family-friendly products, cultural souvenirs, and community-oriented goods that cater to the needs of Downtown residents.

Suburban Living Essentials for Lake Nona:

Spotlight suburban living essentials in Lake Nona, featuring local designers, boutique clothing, and modern lifestyle products. Offer products that resonate with the contemporary styles and family-oriented lifestyles of Lake Nona residents.

Historical Finds from Thornton Park:

Celebrate the historical charm of Thornton Park with a category dedicated to vintage finds and historical products. Feature locally sourced vintage items, retro fashion, and nostalgic products that resonate with the unique character of Thornton Park.

Cultural Event-Inspired Goods:

Cater to the diversity of Orlando with a category focused on products inspired by cultural events and festivals. Showcase items such as event-themed merchandise, cultural attire, and unique products that align with Orlando's vibrant event calendar.

Healthy Living in College Park:

Cater to the health-conscious residents in College Park with a category focused on local wellness and health products. Showcase items such as locally crafted wellness products, fitness gear, and health-focused accessories that align with the active and health-conscious lifestyle of this neighborhood.

Success factors for selling products in Orlando

Local Artisan Collaborations and Events:

Host virtual events featuring local artisans, musicians, and performers, creating an interactive platform for residents to engage with Orlando's diverse cultural tapestry.

Efficient Logistics for Theme Park Souvenirs:

Establish partnerships with local delivery services for fast and reliable shipping of theme park-inspired souvenirs, ensuring that the magic reaches customers across neighborhoods in Orlando.

Community Engagement Through Cultural Celebrations:

Leverage cultural celebrations and festivals to showcase Orlando-centric products, encouraging user-generated content that captures the essence of the city's vibrant cultural spirit.

Customized Promotions for Theme Park Events:

Tailor promotions around iconic Orlando events, such as theme park openings or cultural celebrations, aligning with the city's festive and community-focused spirit.

Responsive Customer Support with a Magical Touch:

Implement a responsive customer support system infused with the warmth and friendliness that defines Orlando's magical hospitality.

Adaptability to Diverse Lifestyles:

Curate a product range that aligns with the diverse and dynamic lifestyles of Orlando residents, ensuring the marketplace caters to the unique blend of enchanting attractions, cultural richness, and community closeness.

Sustainable Practices with a Magical Flair:

Incorporate eco-friendly packaging practices, aligning with Orlando's commitment to environmental responsibility. Infuse a touch of magical flair into packaging designs to create a memorable unboxing experience.

Launching an online marketplace in Orlando is an opportunity to cultivate enchanting commerce, celebrating the unique culture and diverse neighborhoods that define this magical city of the Sunshine State. By curating a selection of Orlando-inspired essentials across theme park-themed art, family-centric cultural products, historical finds, and more, this online marketplace aims to provide residents with a personalized, engaging, and community-infused shopping journey. 

In doing so, it contributes to the economic vibrancy of Orlando, transforming the way residents connect with the city's enchanting and diverse identity.

Here’s how to start a marketplace for Orlando

Excited to dive into an Orlando marketplace? Quickly launch it on Vendo within weeks, not months. Examine the compatibility between your product catalog strategy and audience needs, adjusting customer acquisition methods based on real results.

Here’s what you’d be getting with a Vendo free trial:

  • Book a marketplace demo call: We’ll set up your marketplace demo and populate it with products, so you could give it a try and start selling in 14 days
  • Customize your Storefront: Use the drag & drop page builder or custom CSS
  • Onboard Brands: Invite your brands or choose brands from our catalog
  • Select Products: Curate products and collections manually or automate it
  • Embed products: Make your content, newsletters, social media shoppable
  • Get Paid: Get paid as soon as products are shipped by the brands
  • End-to-end automation: brands sync, fulfillment, payouts, invoicing, taxes 

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