Case Study
Aug 16, 2023

How to start a marketplace for New Orleans

Written by

New Orleans, with a population surpassing 390,000 and strong internet accessibility at 92%, emerges as a promising market for an online shopping marketplace. The city's diverse consumer base, coupled with a steady rise in online retail, presents a strategic opportunity to connect local businesses with digitally-engaged New Orleans residents.

But the itch for top-notch products, curated into killer collections and displayed with flair? No dice with existing marketplaces. Say hello to Vendo, your shortcut to setting up a swanky New Orleans marketplace in a matter of weeks. Here's the rundown.

Don't have the hefty six-figure sum to invest upfront and are not interested in a prolonged 12-18 month build from scratch? Want to hit the ground running and test the market within weeks? Entrepreneurs and founders, including yourself, identify Vendo as the ideal match for their marketplace undertakings.


Vendo is a one-stop-shop for all your marketplace needs, providing you with a marketplace platform automating day-to-day operation, a catalog of brands to pick from or an ability to invite your own brands, merchandising and promotional tools, ability to sell through multiple channels (your existing website, emails & SMS, mobile app, social media), and ongoing daily support scaling your marketplace business.   

Why start a marketplace for New Orleans

Cultural Harmony and Diverse Neighborhoods:

New Orleans' charm lies in the harmonious blend of its rich cultural heritage with diverse neighborhoods. The city's various districts contribute to a melodic mix of consumer preferences shaped by its unique history and the dynamic needs of the community. 

From the lively ambiance of the French Quarter to the artistic vibes of Bywater, each locality adds a unique flavor to the local market, waiting to be embraced by an innovative online platform.

Unmet Needs of a Diverse Consumer Group:

From the music-filled streets of the Marigny to the historic charm of Algiers, a diverse consumer group in New Orleans is seeking a more personalized and culturally infused online shopping experience. While existing platforms offer convenience, they often fall short in capturing the diverse tastes of New Orleans residents. 

The opportunity lies in creating a marketplace that caters not just to the varied preferences of locals but also fosters community engagement specific to each neighborhood.

The Quest for New Orleans-Infused Lifestyle:

In a city known for its jazz music, Mardi Gras celebrations, and Creole cuisine, residents are on a quest for a shopping experience that mirrors the city's unique culture and lifestyle. New Orleans residents are not just looking for products; they crave an online shopping journey that captures the essence of the city's vibrant spirit. 

From local art to handmade crafts inspired by Mardi Gras traditions, an online marketplace can become a digital celebration of New Orleans' rich cultural tapestry.

Products for New Orleans

Musical Melodies from the French Quarter:

Celebrate New Orleans' musical heritage with a category dedicated to musical merchandise. Spotlight locally designed instruments, jazz-inspired artwork, and unique pieces that encapsulate the essence of the French Quarter's musical legacy.

Artistic Expressions from Bywater:

Highlight the artistic vibes of Bywater with a category focused on local art and crafts. Feature paintings, sculptures, and handmade crafts created by artists in the Bywater community, turning the marketplace into a digital canvas for New Orleans' artistic expression.

Culinary Delights from the Garden District:

Celebrate the diverse culinary scene of New Orleans with a category dedicated to local foods, spices, and culinary gadgets inspired by the Garden District's rich gastronomic offerings. The marketplace becomes a virtual tour of the Garden District's delicious and culturally-infused flavors.

Trendsetting Fashion in the Warehouse District:

Spotlight trendsetting fashion and accessories in the Warehouse District, featuring local designers, chic clothing, and urban living essentials. Offer products that resonate with the eclectic and trendy styles of Warehouse District residents.

Historical Finds from Algiers:

Embrace the historical charm of Algiers with a category focused on vintage and historical finds. Showcase items such as antique furniture, historical memorabilia, and products that tell the story of Algiers' rich history.

Creole Wellness and Health:

Cater to the health-conscious residents in Mid-City with a category focused on Creole wellness and health products. Showcase items such as locally crafted wellness products, traditional remedies, and health-focused accessories that align with the holistic and health-conscious lifestyle of this neighborhood.

Success factors for selling Products in New Orleans 

Local Artisan Collaboration:

Forge partnerships with local artists and artisans, giving them a platform to showcase their unique creations on the marketplace.

Interactive Cultural Events:

Host virtual events featuring local musicians, artists, and chefs, creating an interactive platform for residents to engage with the rich cultural tapestry of New Orleans.

Efficient Logistics and Quick Deliveries:

Establish partnerships with local delivery services for fast and reliable shipping, ensuring that the products reach customers promptly.

Community Engagement Through Social Media:

Leverage social media platforms to showcase New Orleans-centric products, encourage user-generated content, and build a community around the marketplace.

Customized Promotions for Festivals:

Tailor promotions and discounts around iconic New Orleans festivals like Mardi Gras, Jazz Fest, and others to align with the city's festive spirit.

Responsive Customer Support with Local Flair:

Implement a responsive customer support system infused with the warmth and friendliness that New Orleans is known for.

Adaptable Inventory to Cultural Trends:

Stay abreast of cultural trends in New Orleans and adapt the inventory accordingly, ensuring that the marketplace remains in tune with the ever-evolving tastes of residents.

Sustainable Practices with a Cajun Twist:

Incorporate eco-friendly packaging and sustainable practices, resonating with the city's commitment to environmental responsibility.

Launching an online marketplace in New Orleans is an opportunity to jazz up local commerce, celebrating the unique culture and diverse neighborhoods that define the Crescent City. By curating a selection of New Orleans-inspired essentials across musical melodies, artistic expressions, culinary delights, and more, this online marketplace aims to provide residents with a personalized, engaging, and culturally-infused shopping journey. 

In doing so, it contributes to the economic vibrancy of New Orleans, transforming the way residents connect with the city's rich cultural tapestry and vibrant lifestyle.

Here’s how to start a marketplace for New Orleans

Considering a New Orleans marketplace? Swiftly launch it on Vendo within weeks, not months. Evaluate the synergy between your product catalog strategy and audience needs, making adjustments to customer acquisition methods based on solid results.

Here’s what you’d be getting with a Vendo free trial:

  • Book a marketplace demo call: We’ll set up your marketplace demo and populate it with products, so you could give it a try and start selling in 14 days
  • Customize your Storefront: Use the drag & drop page builder or custom CSS
  • Onboard Brands: Invite your brands or choose brands from our catalog
  • Select Products: Curate products and collections manually or automate it
  • Embed products: Make your content, newsletters, social media shoppable
  • Get Paid: Get paid as soon as products are shipped by the brands
  • End-to-end automation: brands sync, fulfillment, payouts, invoicing, taxes 


Start a multi-vendor marketplace
Written by
Start a Marketplace
Get started
Get started
Get more marketplace case studies & insights
Check Icon
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Related blog posts

Start a free trial

Start your own marketplacE

Vendo lets you start a multi-brand marketplace, in 14 days or less, with products from amazing domestic brands fulfilling your customers' orders. Let them shop on your website, from a newsletter, social, mobile app.

Join vendo. It's free.