Case Study
Aug 21, 2023

How to start a marketplace for Nashville 

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Nashville, with a population exceeding 700,000 and robust internet accessibility at 92%, presents an attractive market for an online shopping marketplace. The city's dynamic consumer landscape, coupled with a steady rise in online retail, offers a strategic opportunity to connect local businesses with digitally-engaged Nashville residents.

Nashville is getting bigger by the day - got the stats to prove it. But the hunger for awesome products, handpicked and showcased in a slick way? Existing marketplaces are missing the mark. Grab Vendo, and you could have your own Nashville marketplace up and running within weeks. Here's the deets.

If you don't have a whopping six-figure sum for an upfront investment and don't want to spend the next 12-18 months building from scratch, here's an alternative: go live and test the waters within weeks with Vendo. It's the go-to choice for entrepreneurs and founders in a hurry.


Vendo is a one-stop-shop for all your marketplace needs, providing you with a marketplace platform automating day-to-day operation, a catalog of brands to pick from or an ability to invite your own brands, merchandising and promotional tools, ability to sell through multiple channels (your existing website, emails & SMS, mobile app, social media), and ongoing daily support scaling your marketplace business.   

Why start a marketplace for Nashville 

Musical Legacy and Creative Scene:

Nashville's allure isn't confined to the stages of Broadway but extends to its status as a haven for musicians, artists, and creatives. Amidst this landscape lies a consumer group with a deep connection to the city's musical legacy and a desire for a shopping experience that resonates with the creative spirit. 

The neighborhoods of Nashville, each with its unique character, contribute to a dynamic market that existing online platforms have yet to fully embrace.

Unmet Needs of a Creative Consumer Group:

From the honky-tonks of Lower Broadway to the artsy vibe of East Nashville, there exists a discerning consumer group in Nashville seeking a more personalized and locally infused online shopping experience. While current platforms offer convenience, they fall short of capturing the vibrant essence of Nashvillians. 

The opportunity lies in creating an online marketplace that caters not just to the varied preferences of Nashville's residents but also fosters a sense of community and engagement specific to each neighborhood.

The Quest for Nashville-Infused Creativity:

In a city known for its live music, vibrant festivals, and creative energy, the quest for localized engagement is paramount. Nashvillians are not just seeking products; they are yearning for an online shopping experience that transcends transactions, offering a curated and locally infused journey that aligns with the unique character of each district. 

From Germantown to 12 South, an online marketplace has the potential to become a digital counterpart to Nashville's diverse and musically rich communities.

Products for Nashville

Country Music Memorabilia in Lower Broadway:

Celebrate the musical spirit of Lower Broadway with a category focused on country music memorabilia. Showcase locally crafted music-themed items, Nashville-centric artwork, and unique pieces that capture the vibrant and cultural essence of this iconic district.

Artisanal Crafts in East Nashville:

Embrace the artistic vibe of East Nashville with a category focused on artisanal crafts. Showcase locally crafted artwork, handmade products, and unique pieces that complement the creative and eclectic atmosphere of this artsy neighborhood.

Vintage Finds in 12 South:

Spotlight the vintage charm of 12 South with a category focused on curated vintage finds. Showcase locally sourced vintage clothing, unique collectibles, and retro items that resonate with the nostalgic and trendy vibe of this district.

Tech and Innovation in The Gulch:

Cater to the tech-savvy residents in The Gulch with a curated selection of the latest gadgets, smart home solutions, and innovative tech accessories. Reflect the fast-paced and forward-thinking lifestyle of this dynamic and modern neighborhood.

Local Foods and Culinary Delights in Germantown:

Celebrate the culinary scene of Germantown with a selection of local foods, specialty ingredients, and culinary gadgets. The marketplace becomes a virtual exploration of the diverse and delicious offerings in this culinary hub.

Fashion and Boutique Finds in Hillsboro Village:

In the trendy Hillsboro Village, spotlight fashion and boutique finds, featuring local designers, eclectic fashion, and unique accessories. Offer products that cater to the fashion-forward tastes of Hillsboro Village residents.

Success factors for selling products in Nashville

Local Business Collaboration:

Forge strategic partnerships with country music memorabilia stores in Lower Broadway, onboard artisans and creatives from East Nashville, and initiate collaborative marketing campaigns amplifying the voices of local businesses.

Personalized Shopping Experience:

Implement advanced algorithms for personalized product recommendations, ensure an intuitive and user-friendly interface for seamless navigation, and offer tailored promotions based on individual preferences.

Community Engagement and Music Events:

Host virtual events featuring local musicians and artists, showcase behind-the-scenes content and stories of Nashville entrepreneurs, and initiate collaborative campaigns supporting community initiatives and causes.

Efficient Logistics and Quick Deliveries:

Establish strategic partnerships with local delivery services for fast and reliable shipping, and implement a responsive and efficient customer support system.

Innovative Marketing Campaigns:

Leverage social media platforms to showcase Nashville-centric products, collaborate with influencers to highlight unique products and experiences, and deploy targeted digital marketing campaigns focused on Nashville neighborhoods.

Adaptability to Creative Lifestyles:

Curate a product range that aligns with the diverse and creative lifestyles of Nashvillians, from music memorabilia to artisanal crafts that complement the artistic spirit of the community.

Seamless Mobile Experience:

Design a mobile-friendly app for on-the-go shopping and implement mobile payment options for quick and secure transactions.

Agile Inventory Management:

Ensure real-time inventory updates to prevent stockouts and disappointments, and maintain efficient supply chain management to meet the demands of a dynamic and musically rich market.

Responsive Social Responsibility Initiatives:

Implement eco-friendly packaging and sustainable practices, and support local music and arts initiatives through proceeds.

In the heart of Music City, launching an online marketplace isn't just about commerce; it's about striking the chords of commerce in the diverse communities and businesses that make up Nashville. 

By curating a selection of Nashville-inspired essentials across music, art, fashion, and more, this online marketplace aims to provide Nashvillians with a personalized, engaging, and locally infused shopping journey. In doing so, it contributes to the economic vibrancy of Nashville, transforming the way residents connect with the unique creative tapestry of the Volunteer State.

Here’s how to start a marketplace for Nashville

Want to jump into the Nashville marketplace scene? Rapidly launch it on Vendo within weeks, not months. Analyze the harmony between your product catalog strategy and audience needs, fine-tuning customer acquisition methods based on tangible results.

Here’s what you’d be getting with a Vendo free trial:

  • Book a marketplace demo call: We’ll set up your marketplace demo and populate it with products, so you could give it a try and start selling in 14 days
  • Customize your Storefront: Use the drag & drop page builder or custom CSS
  • Onboard Brands: Invite your brands or choose brands from our catalog
  • Select Products: Curate products and collections manually or automate it
  • Embed products: Make your content, newsletters, social media shoppable
  • Get Paid: Get paid as soon as products are shipped by the brands
  • End-to-end automation: brands sync, fulfillment, payouts, invoicing, taxes 


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