Case Study
Nov 1, 2023

How to start a marketplace for Long Beach

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Long Beach, with a population surpassing 460,000 and strong internet accessibility at 93%, emerges as a promising market for an online shopping marketplace. The city's diverse consumer base, coupled with a steady rise in online retail, presents a strategic opportunity to connect local businesses with digitally-engaged Long Beach residents.

But the need for awesome products, carefully curated and presented in a way that wows? Existing marketplaces are falling short. Enter Vendo, your ticket to kick starting your own Long Beach Marketplace in record time. Here's how it goes down.

Lack the upfront six figures and not in the mood for a lengthy 12-18 month build from scratch? Want to hit the live button and test the waters ASAP? Entrepreneurs and founders, including yourself, find that Vendo fits the bill perfectly for their marketplace projects.


Vendo is a one-stop-shop for all your marketplace needs, providing you with a marketplace platform automating day-to-day operation, a catalog of brands to pick from or an ability to invite your own brands, merchandising and promotional tools, ability to sell through multiple channels (your existing website, emails & SMS, mobile app, social media), and ongoing daily support scaling your marketplace business.   

Why start a marketplace for Long Beach

Oceanfront Charms and Diverse Neighborhoods:

Long Beach's allure isn't confined to its oceanfront charms but extends to a city that seamlessly combines coastal beauty with diverse neighborhoods. Within this unique blend lies a consumer group shaped by the city's coastal allure and the evolving needs of a dynamic community. Each neighborhood, from the historic Belmont Shore to the urban vibrancy of Downtown, contributes to a dynamic market that current online platforms have yet to fully embrace.

Unmet Needs of a Diverse Consumer Group:

From the bustling energy of the waterfront to the artistic spirit of the East Village Arts District, there exists a discerning consumer group in Long Beach seeking a more personalized and locally infused online shopping experience. While current platforms offer convenience, they fall short of capturing the diverse tapestry of Long Beach residents. 

The opportunity lies in creating an online marketplace that caters not just to the varied preferences of locals but also fosters a sense of community and engagement specific to each neighborhood.

The Quest for Long Beach-Infused Lifestyle:

In a city known for its maritime heritage and cultural events, the quest for localized engagement is paramount. Long Beach residents are not just seeking products; they are yearning for an online shopping experience that mirrors the city's dynamic coastal lifestyle. 

From the beach-centric essentials to the locally crafted art pieces in the East Village Arts District, an online marketplace has the potential to become a digital representation of Long Beach's unique blend of coastal beauty and urban diversity.

Products for Long Beach

Beach Essentials and Waterfront Living:

Embrace waterfront living with a category focused on beach essentials and waterfront living. Spotlight locally designed beachwear, surf gear, and beachfront-inspired home decor, capturing the essence of the city's beach-centric culture.

Artistic Creations from the East Village Arts District:

Cater to the artistic residents in the East Village Arts District with a curated selection of locally crafted artworks, unique pieces from local artists, and creative home decor. Transform the marketplace into a virtual gallery that reflects the artistic spirit of this culturally rich neighborhood.

Culinary Delights from Retro Row:

Celebrate the culinary scene of Long Beach with a selection of local foods, specialty ingredients, and culinary gadgets inspired by the city's diverse culinary offerings. The marketplace becomes a virtual tour of Retro Row's delicious and local flavors.

Urban Fashion and Apparel:

In the Downtown neighborhood, spotlight urban fashion and apparel, featuring local designers, street-inspired clothing, and accessories. Offer products that resonate with the eclectic and urban styles of Long Beach residents.

Water Activities and Outdoor Gear:

Celebrate Long Beach's connection to water activities with a category focused on outdoor gear. Showcase locally designed paddleboards, kayaks, and adventure-ready accessories that align with the city's love for waterfront pursuits.

Local Wellness and Beach Fitness:

Cater to the health-conscious residents with a category focused on local wellness and beach fitness products. Showcase items such as locally crafted wellness products, beach workout gear, and health-focused accessories that align with the active and beach-centric lifestyle of Long Beach.

Success factors for selling products in Long Beach

Local Business Collaboration:

Forge strategic partnerships with local beachwear designers, onboard artists from the East Village Arts District, and initiate collaborative marketing campaigns amplifying the voices of local businesses.

Personalized Shopping Experience:

Implement advanced algorithms for personalized product recommendations, ensure an intuitive and user-friendly interface for seamless navigation, and offer tailored promotions based on individual preferences.

Community Engagement and Coastal Events:

Host virtual events featuring beach-centric activities, showcase behind-the-scenes content and stories of Long Beach entrepreneurs, and initiate collaborative campaigns supporting community initiatives and coastal events.

Efficient Logistics and Quick Beach Deliveries:

Establish strategic partnerships with local delivery services for fast and reliable shipping, and implement a responsive and efficient customer support system.

Innovative Marketing Campaigns:

Leverage social media platforms to showcase Long Beach-centric products, collaborate with influencers to highlight unique beach experiences, and deploy targeted digital marketing campaigns focused on coastal living.

Adaptability to Coastal and Urban Lifestyles:

Curate a product range that aligns with the diverse and dynamic coastal and urban lifestyles of Long Beach residents, from beach essentials to urban fashion that complements the city's unique blend.

Seamless Mobile Beach Experience:

Design a mobile-friendly app for on-the-go beach shopping and implement mobile payment options for quick and secure transactions.

Agile Inventory Management:

Ensure real-time inventory updates to prevent stockouts and disappointments, and maintain efficient supply chain management to meet the demands of a diverse and dynamically evolving coastal and urban market.

Responsive Coastal and Urban Responsibility Initiatives:

Implement eco-friendly packaging and sustainable practices, and support local beach cleanup initiatives and urban development through proceeds.In the coastal paradise of Long Beach, launching an online marketplace isn't just about commerce; it's about navigating the waves of local commerce in the diverse communities and businesses that make up this vibrant city. 

By curating a selection of Long Beach-inspired essentials across beachwear, artistic creations, culinary delights, and more, this online marketplace aims to provide locals with a personalized, engaging, and beach-infused shopping journey. In doing so, it contributes to the economic vibrancy of Long Beach, transforming the way residents connect with the unique blend of coastal beauty and urban diversity that defines this Southern California gem.

Here’s how to start a marketplace for Long Beach

Considering a Long Beach marketplace? Swiftly launch it on Vendo within weeks, not months. Evaluate the synergy between your product catalog strategy and audience needs, making adjustments to customer acquisition methods based on solid results.

Here’s what you’d be getting with a Vendo free trial:

  • Book a marketplace demo call: We’ll set up your marketplace demo and populate it with products, so you could give it a try and start selling in 14 days
  • Customize your Storefront: Use the drag & drop page builder or custom CSS
  • Onboard Brands: Invite your brands or choose brands from our catalog
  • Select Products: Curate products and collections manually or automate it
  • Embed products: Make your content, newsletters, social media shoppable
  • Get Paid: Get paid as soon as products are shipped by the brands
  • End-to-end automation: brands sync, fulfillment, payouts, invoicing, taxes 


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