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Case Study
Oct 29, 2023

Houzz marketplace affiliate program

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Houzz is a popular online platform and community for home remodeling and interior design enthusiasts, offering a vast collection of ideas, products, and services. If you’re looking for a Houzz affiliate program, maybe you’d like to consider starting your own marketplace with 3-5x higher sales commission. Here’s how.

Vendo transforms the experience of launching a multi-vendor marketplace, making it easier and more cost-effective. Rapidly start selling products from multiple vendors, without the headache of inventory and shipping logistics. And the sales commissions hover around 20-30% instead of 5%.

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Vendo is your ultimate choice for comprehensive marketplace services, providing an automated operational platform, a range of brand options or the ability to include your own, tools for merchandising and marketing, sales across different channels (including website, emails, SMS, mobile app, social media), and continuous support for scaling your marketplace.

Houzz Marketplace Success Factors

Houzz is a comprehensive platform for home remodeling and design, offering a unique marketplace that brings together homeowners, design professionals, and product vendors.Here are the key reasons behind Houzz's success:

  • Organic Growth and Community Building: Founders Adi Tatarko and Alon Cohen launched Houzz out of their own need, rapidly attracting a community of homeowners and professionals. The platform expanded globally with over 40 million active users and 1 million professionals in various categories​​.
  • Multi-sided Market Model: The platform serves multiple customer segments, including homeowners, home improvement professionals, and home product sellers, offering a unique value proposition of accessibility, convenience, and brand/status​​.
  • Strong Human Resources and Funding: Houzz has built a robust team to continually update its platform and services, supported by significant funding, raising over $213.6 million from 17 companies as of 2014​​.
  • Diverse Revenue Streams: Houzz diversifies its income through transaction fees from product sellers, subscription revenues from professionals for enhanced visibility, and advertising revenues from third parties like national retailers and product manufacturers​​.
  • Global Reach and Brand Recognition: With the largest residential design database globally, Houzz has established a powerful brand and extensive reach, offering design ideas, DIY tutorials, and a marketplace for products, significantly influencing the home remodeling and design industry​​.

Houzz Affiliate Program

Content creators, bloggers, and website owners can benefit from the Houzz affiliate program by earning commissions for promoting Houzz's products and services. Here are key aspects of the Houzz Affiliate Program:

  • Commission Rates: Affiliates earn a 5-10% payout per sale, providing a substantial opportunity for earnings​​.
  • Broad Participation: The program is open to individuals and businesses, allowing a wide range of people to promote Houzz products for a commission​​.
  • Earning Potential: The opportunity to earn is significant, with the possibility to monetize platforms by promoting Houzz's diverse range of products and services​​.
  • Return Policy Impact: Returns can affect commissions, with adjustments made for any customer refunds or returned purchases​​.
  • Payment Process: Tracking of sales is instant, with validation taking 45 days from the following month and payment occurring 60 days after validation​​.

Get started with a marketplace like Houzz on Vendo. Get 3-5x higher sales commission!

Vendo transforms the experience of launching a multi-vendor marketplace, making it easier and more cost-effective. Rapidly start selling products from multiple vendors, without the headache of inventory and shipping logistics. And the sales commissions hover around 20-30% instead of 5%.

START YOUR OWN MULTI-BRAND MARKETPLACE ON VENDO 

  • Book a demo call: We’ll set up your demo marketplace and populate it with products.
  • Customize your Storefront: We’ll help you craft a storefront that aligns with your brand identity, ensuring a cohesive and on-brand shopping experience for your customers.
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters. 
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts. 

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