Case Study
Dec 13, 2022

HellaBlack marketplace affiliate program

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HellaBlack Marketplace is an online platform that promotes and supports Black-owned businesses, providing a space for them to sell their products and services. If you’re looking for a HellaBlack affiliate program, maybe you’d like to consider starting your own marketplace with 3-5x higher sales commission. Here’s how.

Creating a multi-vendor marketplace is now more straightforward and cost-efficient with Vendo. Quickly start your endeavor with multiple vendors' products, minus the stress of inventory and shipping management. And the sales commissions hover around 20-30% instead of 10%.


Vendo stands as the ultimate marketplace partner, providing an automation platform for operations, a range of brand choices or the option to include your own, tools for merchandising and promotion, the ability to sell through various channels (website, emails, SMS, mobile app, social media), and ongoing support for your marketplace growth.

HellaBlack Marketplace Success Factors

HellaBlack is a unique marketplace dedicated to promoting and supporting Black-owned businesses. It was founded with a profound mission to empower Black entrepreneurs and celebrate their creativity and excellence. The brainchild of Love-Leigh Trimiew, Layla Nielsen, and Natalie Robinson, the platform began as an idea in 2019 and quickly evolved into a comprehensive e-commerce site.

Here are key reasons behind HellaBlack's success:

  • Empowering Black Entrepreneurs: HellaBlack is more than just a marketplace; it's a platform that elevates and celebrates Black business owners, allowing them to share their stories and connect with customers on a deeper level.
  • Extensive Product Range: The marketplace offers a wide array of products, ranging from clothing and accessories to beauty products, home decor, and much more, catering to various customer needs and preferences.
  • User-Friendly Experience: HellaBlack is committed to providing a seamless and best-in-class e-commerce experience, ensuring that customers can easily browse, select, and purchase their desired products.
  • Talented Leadership Team: The founders, with their diverse backgrounds and expertise, bring a wealth of knowledge and experience to the table, contributing to the platform's strategic direction and growth.
  • Community-Centric Approach: The platform's focus on storytelling and representing the Black community creates a sense of belonging and encourages customers to support Black-owned businesses.

HellaBlack Affiliate Program

The affiliate program at HellaBlack is an opportunity for individuals to collaborate with the platform and promote Black-owned businesses while earning a commission.Here are key factors of the Affiliate Program:

  • Vendor Support and Dashboard: Affiliates have access to a vendor dashboard to manage their products, sales, and inventory, ensuring they have the tools needed to succeed.
  • Competitive Commission Structure: HellaBlack offers a straightforward commission system, allowing affiliates to earn a percentage up to 10% of the sales made through their referrals.
  • Multiple Payment Options: Affiliates can choose between PayPal and Stripe for receiving payments, providing flexibility and ease of use.
  • Comprehensive Features for Sellers: The platform offers a range of features for sellers, including a mini-store, shipping calculation, tax management, and customer-vendor communication, enhancing the selling experience.
  • Community and Resource Access: Affiliates gain access to an extensive Black Business Directory and Resource Hub, fostering a supportive community and providing valuable resources for growth.

Get started with a marketplace like HellaBlack on Vendo. Get 3-5x higher sales commission!

Creating a multi-vendor marketplace is now more straightforward and cost-efficient with Vendo. Quickly start your endeavor with multiple vendors' products, minus the stress of inventory and shipping management. And the sales commissions hover around 20-30% instead of 10%.


  • Book a demo call: We’ll set up your demo marketplace and populate it with products.
  • Customize your Storefront: We’ll help you craft a storefront that aligns with your brand identity, ensuring a cohesive and on-brand shopping experience for your customers.
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters. 
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts. 


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