Case Study
Sep 11, 2023

Groupon marketplace affiliate program

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Groupon is an online platform that provides a wide range of deals and discounts on various products, services, and experiences. It connects subscribers with local merchants by offering activities, travel, goods, and services at reduced prices. If you're interested in the affiliate program, think about launching your marketplace where you can earn sales commissions that are 3-5 times higher. Here's the way to do it.

Vendo makes establishing a multi-vendor marketplace more straightforward and budget-friendly. Launch your platform featuring products from multiple vendors rapidly without dealing with inventory and shipping issues.


Vendo offers a full-service solution for marketplace requirements, providing an automated operational platform, a choice of brands or the option to include your own, merchandising and promotion tools, the ability to sell across different channels (like your website, emails, SMS, mobile app, social media), and regular support for growing your marketplace.

Groupon Marketplace Success Factors

Here are the key reasons behind Groupon's success in the online marketplace:

  • Foundational Growth (2007-2011): Starting from a collective action platform, Groupon quickly expanded to advertising local businesses with limited-time deals, reaching 28 U.S. cities by 2009 and moving internationally by 2010​​.
  • Diverse Offerings: Groupon offers a wide range of products and services, including local experiences, goods, and travel deals. It carefully selects merchants based on quality and relevance, ensuring a variety of high-quality deals​​.
  • Revenue and Business Model: In 2021, Groupon generated $967 million in revenue through service and product sales, primarily from commissions on third-party merchant sales and direct merchandise inventory sales​​.
  • Merchant Empowerment: The platform is known for pumping over $20 billion into local businesses, working with over a million merchants globally. Groupon's model focuses on drawing new customers to companies, with over half of the purchases being first-time interactions with a merchant​​.
  • Affiliate Program: Groupon's affiliate program offers commissions for promoting their deals. Affiliates use various tools and resources provided by Groupon to optimize their promotional strategies​​​​​​.

Groupon Affiliate Program

The Groupon Affiliate Program offers a unique opportunity for content creators and marketers to earn commissions by promoting Groupon's vast array of deals. Here are five important factors about the program:

  • Varied Commission Rates: Affiliates earn up to 12% commission on Local deals, 10% on most categories, 8% on specific categories like Getaways, and 6% on Goods. Charity or promotional deals offer a 1% commission.
  • 60-Day Cookie Duration: The program provides a 60-day cookie window, allowing affiliates to earn from purchases made within this period after a referral click.
  • Selective Global Coverage: While Groupon is a global platform, the affiliate program does not include all countries, with some exclusions like India, Brazil, and South Africa.
  • Promotional Tools: Affiliates get access to various promotional materials, advanced tracking, and a creative library to aid in marketing efforts.
  • Content Engagement Strategy: Success in the program hinges on creating engaging content that resonates with the audience, including personal experiences, reviews, and active audience engagement​​​​​​​​​​.
If you're interested in the affiliate program, think about launching your marketplace where you can earn sales commissions that are 3-5 times higher. Here's the way to do it.

Get started with a marketplace like Groupon on Vendo!


  • Book a demo call: We’ll set up your demo marketplace and populate it with products
  • Customize your Storefront: We’ll help you craft a storefront that aligns with your brand identity, ensuring a cohesive and on-brand shopping experience for your customers.
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters. 
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts. 


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