Case Study
Jul 5, 2023

GroundTruth mobile app case study

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GroundTruth is a leading location-based marketing and advertising platform that leverages real-world data to drive targeted marketing strategies and insights. Achieve similar success by seamlessly integrating in-app shopping through Vendo into your mobile app. Introducing Vendo into your mobile app will create an in-app marketplace, allowing users to shop from domestic brands. You can expect to earn 2-3 times higher sales commission on all domestic brand sales made through your app within your target market, outperforming other affiliates.


Explore Vendo's all-encompassing marketplace platform, which automates daily operations, presents a diverse brand catalog, and enables the inclusion of your own brands. It further encompasses merchandising, promotional tools, multi-channel sales, and ongoing assistance for growing your marketplace business.

Main success factors of GroundTruth mobile app

1. Data Accuracy and Precision: GroundTruth's success is rooted in its ability to provide highly accurate and precise location-based data, enabling effective targeting and measurement.

2. Advanced Technology Stack: Leveraging cutting-edge technology, including AI and machine learning, has allowed GroundTruth to deliver innovative solutions and maintain a competitive edge.

3. Strong Partnerships: Collaborations with major tech companies, agencies, and brands have expanded GroundTruth's reach and influence in the industry.

4. Customized Solutions: Tailoring solutions to meet the unique needs of clients has positioned GroundTruth as a valuable partner for businesses seeking personalized marketing strategies.

5. Thought Leadership: Establishing thought leadership through industry insights, reports, and educational content has bolstered GroundTruth's reputation as a trusted authority in location-based marketing.

6. Global Presence: Expanding operations globally has enabled GroundTruth to tap into diverse markets and cater to a wide range of businesses and industries.

7. Data Privacy Compliance: Prioritizing data privacy and compliance with regulations has instilled trust among clients and consumers, enhancing the company's credibility.

8. Client Education and Support: Providing extensive support and educational resources to clients has empowered them to maximize the value of GroundTruth's services.

9. Continuous Innovation: A commitment to ongoing innovation and product development has ensured that GroundTruth remains at the forefront of the evolving marketing landscape.

10. Customer-Centric Approach: Placing a strong emphasis on understanding and addressing customer needs has fostered long-term relationships and customer loyalty.

Growth strategies for GroundTruth

Enhanced Data Analytics: Invest in advanced analytics capabilities to provide deeper insights into consumer behavior and preferences.

Vertical Expansion: Explore opportunities to expand into additional industry verticals, such as healthcare, finance, or entertainment, to diversify clientele.

Acquisition and Integration: Consider strategic acquisitions of complementary technology or data companies to broaden service offerings and capabilities.

Localized Marketing Solutions: Develop tailored solutions for small and medium-sized businesses seeking localized marketing strategies to capture regional markets.

AI-Driven Personalization: Further integrate AI-driven personalization features to deliver hyper-targeted marketing campaigns for clients.

Sustainability Initiatives: Incorporate location-based marketing solutions for businesses looking to promote sustainability and eco-friendly practices.

Partnership with Retailers: Forge partnerships with retailers to offer location-based advertising solutions that drive foot traffic and enhance in-store experiences.

Investment in Talent: Attract top talent in data science, engineering, and marketing to sustain innovation and maintain a competitive edge.

Expansion into Emerging Markets: Identify and enter emerging markets with untapped potential for location-based marketing solutions.

Customer Success Programs: Establish proactive customer success programs to ensure clients derive maximum value from GroundTruth's services.

Replicating GroundTruth's success

Data Accuracy and Precision

Invest in robust data collection methodologies and validation processes to ensure accuracy and precision in location-based data.

Advanced Technology Stack

Prioritize investment in cutting-edge technology infrastructure, including AI and machine learning, to drive innovation and product development.

Strong Partnerships

Cultivate strategic partnerships with key industry players, tech companies, and influential brands to expand reach and influence within the market.

Customized Solutions

Tailor solutions to meet the specific needs of clients, offering personalized marketing strategies that align with their business objectives.

Thought Leadership

Establish a thought leadership position through insightful industry reports, educational content, and participation in industry events to build credibility and trust.

Global Presence

Strategically expand operations into new global markets, leveraging local insights and adapting services to meet diverse market needs.

Data Privacy Compliance

Prioritize data privacy compliance and transparency to build trust among clients and consumers, reinforcing credibility within the industry.

Client Education and Support

Provide comprehensive support and educational resources to empower clients in maximizing the value of location-based marketing services.

Continuous Innovation

Foster a culture of innovation, encouraging ongoing product development and adaptation to evolving market trends and technologies.

Customer-Centric Approach

Place a strong emphasis on understanding customer needs and delivering exceptional service, fostering long-term relationships and loyalty.

Improve your mobile app's ARPU with Vendo, empowering users to shop for fantastic products from local brands. Up your affiliate sales commission to 20-30%, tripling the typical rates and delivering 3-5 times more earnings.


  • Book a demo call: We’ll set up your demo marketplace and populate it with products
  • Customize your marketplace: We’ll help you craft a marketplace that aligns with your branding guidelines,
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters. 
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts. 


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