Case Study
Jan 2, 2024

Grocery Outlet eCommerce Case Study and How to Start a Look-Alike Marketplace

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Grocery Outlet is a discount grocery store offering a wide range of products, including groceries, fresh produce, meat, dairy, and household items at bargain prices. If you're itching to get a look-alike eCommerce business in a marketplace model, Vendo's here to smooth out the process for you. It's pretty straightforward, so you'll be up and selling a whole array of awesome brands' products in no time.

Vendo simplifies the process of creating a successful eCommerce marketplace, offering access to a wide range of products from domestic brands. With Vendo managing inventory and shipping logistics, you can concentrate on delivering outstanding customer service and effectively launching and running your marketplace, all while prioritizing what truly matters – your customers.


Vendo is also a one-stop-shop for all your marketplace needs, providing you with a marketplace platform automating day-to-day operation, a catalog of brands to pick from or an ability to invite your own brands, merchandising and promotional tools, ability to sell through multiple channels (your existing website, emails & SMS, mobile app, social media), and ongoing daily support scaling your marketplace business.   

Grocery Outlet: Your Destination for Extreme-Value Grocery Shopping

Introduction to Grocery Outlet
Grocery Outlet, known as America's leading "extreme-value" grocery retailer, has carved a niche in the market by offering an extensive range of products at remarkably low prices. With a presence spanning over 200 stores across California, Idaho, Nevada, Oregon, Pennsylvania, and Washington, Grocery Outlet has become a favorite among shoppers looking for quality goods without the hefty price tag. 

The company prides itself on providing a wide array of grocery items, from fresh produce and dairy to frozen foods and snacks, ensuring that customers can find all their shopping needs in one convenient location.

Best Selling Product Categories and Examples

Fresh Produce:
Grocery Outlet is committed to offering a variety of fresh fruits and vegetables, ensuring customers have access to quality produce at unbeatable prices.

  1. Quality Fruits and Vegetables: From crisp apples and juicy oranges to leafy greens and ripe tomatoes, shoppers can enjoy a range of fresh options that cater to their health and taste preferences.

Canned Goods:
The store's shelves are stocked with a wide selection of canned goods, providing convenient and long-lasting food options.

  1. Soups, Vegetables, and More: Whether you're looking for a quick meal solution or stocking up your pantry, you'll find a variety of canned soups, vegetables, and other essentials to meet your needs.

Dairy and Deli:
Grocery Outlet offers an assortment of fresh dairy products and deli items, perfect for everyday meals and special occasions.

  1. Fresh Dairy Products: From milk and cheese to yogurt and butter, the dairy section provides all the essentials for your fridge.
  2. Deli Meats and Cheeses: Discover a selection of deli meats and cheeses ideal for sandwiches, platters, and snacking.

Snacks and Beverages:
Catering to all tastes and preferences, Grocery Outlet provides a diverse range of snacks and beverages to satisfy any craving.

  1. Variety of Snacks: Indulge in everything from chips and cookies to nuts and granola bars, perfect for on-the-go munching or relaxing at home.
  2. Sodas and Beverages: Quench your thirst with a selection of sodas, juices, and other beverages, available in various flavors and sizes.

Frozen Foods:
For those seeking convenience without compromising on taste, the frozen foods section offers a variety of meals, desserts, and ice cream options.

  1. Frozen Meals and Desserts: Choose from an array of frozen dinners, pizzas, and desserts that make mealtime easy and enjoyable.
  2. Ice Cream Options: Treat yourself to a selection of ice creams and frozen treats, perfect for satisfying your sweet tooth.

Grocery Outlet has established itself as a go-to destination for shoppers seeking quality groceries at exceptionally low prices. With a commitment to variety, freshness, and value, the store continues to attract a loyal customer base looking for a budget-friendly shopping experience. 

Whether you're planning your weekly meals, preparing for a special event, or simply stocking up on household essentials, Grocery Outlet offers a comprehensive range of products that cater to your culinary needs and preferences. As the company continues to expand and evolve, it remains dedicated to its mission of providing extreme-value grocery shopping that combines quality, convenience, and unbeatable prices.

Success Factors for Replicating Grocery Outlet's Success:

  • Extreme-Value Pricing: Offer products at deeply discounted prices to attract budget-conscious shoppers.
  • Wide Product Variety: Stock a diverse range of grocery items to cater to different customer preferences.
  • Strategic Location: Choose store locations carefully to maximize foot traffic and accessibility.
  • Local Community Engagement: Engage with the local community to build trust and customer loyalty.
  • Effective Supply Chain: Establish efficient supply chain and inventory management systems.
  • Online Presence: Consider expanding into eCommerce to reach a broader audience.

Get started with a look-alike marketplace like Grocery Outlet on Vendo!


  • Book a demo call: We’ll set you up with a demo marketplace 
  • Customize your Storefront: We’ll help you craft an on-brand shopping UX 
  • Onboard Brands: Pick from the Vendo brand catalog. Or invite your own.
  • Select Products: Curate product collections manually or automate it.
  • Embed products: Make your editorial content and newsletters shoppable 
  • Get Paid: Get paid as soon as products are shipped by the brands. 
  • Get Repeat Sales: Keep your customer relationship, emails, order history


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