Case Study
Jun 14, 2022

Grailed marketplace affiliate program

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Grailed is an online marketplace specializing in men's fashion, where users can buy and sell a wide range of clothing, sneakers, and accessories, including both high-end designer items and streetwear. If you’re looking for a Grailed affiliate program, maybe you’d like to consider starting your own marketplace with 3-5x higher sales commission. Here’s how.

Vendo enables a smooth and affordable setup for your multi-vendor marketplace. Begin your journey of selling various vendors' products promptly, without the hassle of inventory and shipping. And the sales commissions hover around 20-30% instead of 4-8%.


Choose Vendo for a total marketplace service, offering an automated platform for day-to-day operations, a selection of brands or the chance to add your own, merchandising and marketing tools, sales options across various channels (including website, emails, SMS, mobile app, social media), and continuous support for scaling your marketplace.

Grailed Marketplace Success Factors

Grailed, a New York-based curated menswear resale platform, has carved out a unique niche in the online fashion resale market. Here's a glimpse of its success story:

  • Founding and Growth: Founded in 2013 by Arun Gupta and Jake Metzger, Grailed quickly became a major player in the high-end and luxury brand resale market, focusing exclusively on men's clothing​​.
  • Expansion and Funding: Grailed has undergone significant expansion, including a $60 million Series B funding round in 2021, indicating robust investor confidence. The company has also expanded its offerings to include womenswear​​​​.
  • User Base and Listings: With over 10 million active users and 4.7 million listings as of 2022, Grailed showcases its extensive reach and popularity in the fashion resale marketplace​​.
  • Market Influence: The platform is part of a larger trend, where the secondhand market for luxury items grows faster than the brands themselves, outpacing them by a ratio of 4 to 1​​.
  • Strategic Advantages: Key to Grailed’s success are factors like no listing fees, a lower-than-average commission rate of 9%, control over shipping costs for sellers, provision of shipping labels for US orders, and a large user base that increases the likelihood of quick sales​​​​​​.

Grailed Affiliate Program

Grailed's Affiliate Program offers a unique opportunity for individuals and businesses in the fashion and apparel sector. Here are the key benefits and features:

  • Commission Rate: Affiliates earn a 4-8% commission on sales generated through their referral links, a straightforward and incentivizing scheme​​.
  • EPC and Coverage: The program offers an Earnings Per Click (EPC) of $0.05, catering to a global audience with its wide range of products including apparel, shoes, and accessories​​.
  • Cookie Duration: A 30-day cookie window ensures that affiliates are credited for sales made within a month of a referral, enhancing the potential for earnings​​.
  • Marketing Support: Grailed provides marketing tools like banners and deeplinking options, along with the availability of Grailed coupons for promotions​​.
  • Policy and Restrictions: The program adheres to a closed Pay-Per-Click policy, prohibiting bidding on brand terms, variations, and misspellings, ensuring fair play among affiliates​​.

Get started with a marketplace like Grailed on Vendo. Get 3-5x higher sales commission!

Vendo enables a smooth and affordable setup for your multi-vendor marketplace. Begin your journey of selling various vendors' products promptly, without the hassle of inventory and shipping. And the sales commissions hover around 20-30% instead of 4-8%.


  • Book a demo call: We’ll set up your demo marketplace and populate it with products.
  • Customize your Storefront: We’ll help you craft a storefront that aligns with your brand identity, ensuring a cohesive and on-brand shopping experience for your customers.
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters. 
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts. 


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