Case Study
Dec 19, 2023

GOTO LIQUOR STORE Multi-Vendor Marketplace Case Study And How to Start Your Own

Written by is a buzzing online marketplace, offering a wide selection of spirits, wines, and beers right at your fingertips. It's the go-to destination for anyone looking to conveniently explore and purchase their favorite alcoholic beverages online. If you're thinking about launching your own marketplace, Vendo is a top contender, renowned for its ease of use and cost-effectiveness. 

The Vendo platform simplifies the setup of your marketplace, enabling you to showcase popular domestic brands while effectively handling inventory and shipping tasks. With Vendo taking care of the operational side, you have the freedom to focus on developing a distinctive and appealing marketplace tailored to your customers' needs.


Vendo is a one-stop-shop for all your marketplace needs, providing you with a marketplace platform automating day-to-day operation, a catalog of brands to pick from or an ability to invite your own brands, merchandising and promotional tools, ability to sell through multiple channels (your existing website, emails & SMS, mobile app, social media), and ongoing daily support scaling your marketplace business.

Cheers to Success: The Marketplace Story

1. Humble Beginnings and Market Gap Identification likely started by identifying a gap in the online marketplace for a wide range of alcoholic beverages. The founders might have recognized the growing demand for convenient access to a diverse selection of spirits, wines, and beers, inspiring them to create a platform that caters to these needs.

2. Expanding Selection and User Experience
The platform probably focused on expanding its inventory to include a variety of domestic and international brands, appealing to a broad range of tastes and preferences. Key to their success would have been a user-friendly website, offering easy navigation, detailed product descriptions, and personalized recommendations.

3. Building Customer Trust and Loyalty
Trust is crucial in online marketplaces, especially for alcohol sales. would have invested in ensuring age verification, secure payment gateways, and reliable delivery services. Excellent customer service, including responsive support and hassle-free returns, would have played a significant role in building a loyal customer base.

4. Marketing Strategies and Affiliate Program
An effective marketing strategy, potentially including a robust affiliate program, would have been essential for growth. By partnering with influencers and websites through an affiliate program, could have significantly increased its reach and customer acquisition. These affiliates would earn commissions on sales made through their referrals, incentivizing them to promote the platform.

5. Adapting to Market Changes and Customer Feedback
Remaining responsive to customer feedback and market trends is key for continuous growth. Adapting to changes, such as the rise in craft spirits or the popularity of organic wines, would have helped stay relevant and competitive.

Repeating Marketplace Success

To replicate the success of a marketplace like, focus on:

  • Identifying and filling a niche market gap.
  • Prioritizing a seamless and engaging user experience.
  • Establishing trust and building customer loyalty.
  • Implementing effective marketing and affiliate programs.
  • Staying adaptable and responsive to industry trends and customer feedback.

This approach, tailored to the specific needs of your market and audience, could pave the way for success in your own online marketplace venture.

Get started with a marketplace like GoToLiquorStore on Vendo!


  • Book a demo call: We’ll set up your demo marketplace and populate it with products
  • Customize your Storefront: We’ll help you craft a storefront that aligns with your brand identity, ensuring a cohesive and on-brand shopping experience for your customers.
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters.
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts.


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