Case Study
Aug 30, 2023

Glooko mobile app case study

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Glooko mobile app creates a remote patient-monitoring platform for diabetes that generates reports, and drives behavior change and outcomes for at-risk patients. By incorporating Vendo's in-app shopping capabilities, a Glooko -reminiscent app can effortlessly create a new revenue channel while improving the user journey. Monetize user interactions by integrating Vendo's platform through a WebView in your app, enabling users to browse and purchase products from domestic brands while earning a commission.


Vendo's marketplace platform takes care of day-to-day operations seamlessly, offers a diverse range of brand options, and provides effective merchandising and promotional tools for successful campaigns.

Success factors of Glooko mobile app

Seamless Data Integration: Ensure the mobile app seamlessly integrates with a wide range of diabetes devices, fitness wearables, and activity trackers to capture comprehensive patient data effectively.

User-Friendly Interface: Prioritize an intuitive and user-friendly interface to facilitate easy navigation, data input, and access to reports and analytics for both patients and healthcare providers.

Customizable Reporting: Offer customizable reporting and analytics features that provide actionable insights, enabling healthcare professionals to make informed decisions and drive behavior change.

Data Security and Compliance: Implement robust data security measures and ensure compliance with healthcare regulations to protect patient information and maintain trust in the app's data handling capabilities.

Patient Engagement Tools: Incorporate features that promote patient engagement, such as personalized feedback, goal setting, and reminders, to encourage active participation in self-management and monitoring.

Healthcare Provider Collaboration: Facilitate seamless communication and data sharing between patients and healthcare providers, enabling collaborative care management and informed treatment decisions.

Remote Monitoring Capabilities: Enable real-time remote monitoring of patient data, allowing healthcare professionals to identify at-risk patients, intervene proactively, and track progress over time.

Integration with Electronic Health Records (EHR): Integrate with EHR systems to ensure seamless data exchange and continuity of patient information across healthcare settings, enhancing care coordination.

Patient Education Resources: Provide access to educational resources and tools within the app to empower patients with the knowledge and skills needed for effective diabetes management and lifestyle changes.

Continuous Improvement: Commit to ongoing app enhancements based on user feedback, technological advancements, and industry best practices to ensure the app remains relevant, effective, and user-centric.

Suggestions for Glooko mobile app's growth

Expanded Device Integration: Continuously expand the range of compatible diabetes devices, wearables, and trackers to capture a broader spectrum of patient data, enhancing the app's utility and appeal.

Enhanced Data Analytics: Develop advanced analytics capabilities to provide deeper insights into patient data, enabling healthcare providers to identify trends, predict outcomes, and tailor interventions more effectively.

Personalized Health Recommendations: Introduce personalized health recommendations and actionable insights based on individual patient data, empowering users to make informed lifestyle and treatment choices.

Gamification Features: Incorporate gamification elements to incentivize and motivate patients to engage with the app, set and achieve health goals, and maintain adherence to diabetes management strategies.

Telehealth Integration: Integrate telehealth capabilities to facilitate virtual consultations, remote monitoring, and secure communication between patients and healthcare providers, enhancing care accessibility and continuity.

Community Support Features: Implement community support features, such as forums, peer-to-peer networking, and support groups, to foster a sense of community and shared experiences among app users.

Multilingual Support: Provide multilingual support to cater to a diverse user base, ensuring that language barriers do not hinder access to crucial diabetes management resources and information.

Wearable Health Tracking: Expand the app's capabilities to incorporate comprehensive health tracking from wearables beyond diabetes-specific devices, offering a holistic approach to wellness management.

Integration with Wellness Programs: Forge partnerships with wellness programs and initiatives to integrate the app's features into broader health and wellness initiatives, expanding its reach and impact.

Research Collaboration: Collaborate with research institutions and healthcare organizations to leverage anonymized user data for research purposes, contributing to the advancement of diabetes care and management practices.

Suggestions for other businesses to replicate Glooko success

Market Research and Needs Assessment: Conduct thorough market research and needs assessment to identify gaps in remote patient monitoring for specific health conditions, such as diabetes, and understand user requirements.

Device Integration Expertise: Develop expertise in integrating with a wide range of medical devices, wearables, and health trackers to capture comprehensive patient data, demonstrating commitment to interoperability.

Data Security and Compliance: Prioritize robust data security measures and compliance with healthcare regulations to protect patient information, build trust, and ensure the app's adherence to industry standards.

User-Centric Design: Emphasize a user-centric design approach, ensuring that the app's interface, features, and functionalities are tailored to meet the needs and preferences of patients and healthcare professionals.

Healthcare Provider Collaboration: Foster collaboration with healthcare providers and institutions to ensure seamless data exchange, care coordination, and integration with electronic health records, enhancing the app's value proposition.

Behavioral Change Strategies: Incorporate evidence-based behavioral change strategies and personalized health recommendations to empower users to make informed decisions and drive positive health outcomes.

Research and Innovation: Invest in ongoing research and innovation to develop advanced analytics capabilities, predictive modeling, and personalized interventions based on user data and health trends.

Patient Education and Support: Provide comprehensive patient education resources, support tools, and community features to foster patient engagement, empowerment, and a sense of shared experiences.

Strategic Partnerships: Forge strategic partnerships with device manufacturers, healthcare organizations, wellness programs, and research institutions to expand the app's reach, enhance its value proposition, and drive user adoption.

Continuous Improvement: Commit to ongoing app enhancements based on user feedback, technological advancements, and industry best practices to ensure the app remains relevant, effective, and aligned with evolving user needs.

Drive higher ARPU for your mobile app with Vendo, allowing users to discover outstanding products from homegrown brands and unlocking increased revenue streams.


  • Book a demo call: We’ll set up your demo marketplace and populate it with products
  • Customize your marketplace: We’ll help you craft a marketplace that aligns with your branding guidelines,
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters. 
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts. 


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