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Case Study
May 16, 2023

Glassette marketplace affiliate program

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Glassette is a luxury glassware brand known for its exquisite handcrafted glass products, including elegant drinkware, vases, and home decor items, combining artistry and functionality to elevate dining and interior aesthetics. If you’re looking for a Glassette affiliate program, maybe you’d like to consider starting your own marketplace with 3-5x higher sales commission. Here’s how.

Vendo aids in effortlessly launching a cost-efficient multi-vendor marketplace. Commence your business with products from multiple vendors swiftly, without the stress of managing inventory and shipping logistics. And the sales commissions hover around 20-30% instead of 5-10%.

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Vendo stands as a one-stop solution for all marketplace needs, offering an automated platform for operations, a range of brands or the opportunity to add yours, tools for merchandising and promotion, multiple sales channels (website, emails, SMS, mobile app, social media), and ongoing support for marketplace development.

Glassette Marketplace Success Factors

Glassette, a London-based online platform, has quickly made its mark in the homeware sector by curating exceptional items from independent brands. Launched in November 2021 by Laura Jackson, an established broadcaster and interiors tastemaker, and Daniel Crow, a veteran in the fashion and lifestyle industries, Glassette aims to democratize an industry often seen as exclusive.

Here are key reasons behind Glassette's success:

  • Expert Curation: Glassette is renowned for its meticulously curated selection of homewares, ensuring quality and uniqueness.
  • Significant Funding: Successfully raised £1.2M in funding, demonstrating strong investor confidence and enabling strategic growth.
  • Diverse Brand Portfolio: Features over 150 brands, offering a wide variety of choices for consumers.
  • Innovative Offerings: Continuously enhances its platform with unique features like the Original Art Kiosk.
  • Strategic Expansion Plans: Aims to grow its global audience and has plans to enter the US market, broadening its reach and impact.

Glassette Affiliate Program

Glassette’s affiliate program seems more tailored towards partnerships with content creators and brands rather than the typical affiliate marketing structure. They focus on collaborating on custom-made content, events, and other creative projects. 

Here are key factors of its affiliate program:

  • Unique Collaboration Opportunities: Partners can engage in custom-made content and events, including campaign shoots and bespoke newsletters.
  • Focus on Quality and Curation: Reflects the platform's commitment to expert curation and meaningful content.
  • Growing Community: Glassette is building a community of homeware brands and creative partners, indicating a focus on long-term relationships.
  • Personalized Partnership Approach: Encourages potential partners to discuss how to work together, suggesting tailored partnership solutions.
  • Expert Curation and Meaningful Content: Partnerships are likely to align with Glassette's reputation for quality and expert curation, potentially offering unique benefits.

Get started with a marketplace like Glassette on Vendo. Get 3-5x higher sales commission!

Vendo aids in effortlessly launching a cost-efficient multi-vendor marketplace. Commence your business with products from multiple vendors swiftly, without the stress of managing inventory and shipping logistics. And the sales commissions hover around 20-30% instead of 5-10%.

START YOUR OWN MULTI-BRAND MARKETPLACE ON VENDO 

  • Book a demo call: We’ll set up your demo marketplace and populate it with products.
  • Customize your Storefront: We’ll help you craft a storefront that aligns with your brand identity, ensuring a cohesive and on-brand shopping experience for your customers.
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters. 
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts. 

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