Case Study
Jan 8, 2024

GlassesUSA eCommerce case study and how to start a look-alike marketplace

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GlassesUSA is an online eyewear retailer offering product categories such as prescription eyeglasses, sunglasses, and contact lenses, making it easy for customers to find affordable and stylish eyewear solutions. If you're eager to start a similar e-commerce business using a marketplace approach, Vendo simplifies the process by allowing you to offer a diverse range of top-notch products from many outstanding brands. 

With the Vendo platform, you can swiftly create a marketplace that closely mimics successful models, getting it up and running within just a few days. Vendo also handles all the nitty-gritty aspects of managing inventory and shipping logistics, freeing you up to concentrate on what truly matters - providing exceptional service to your valued customers.


Vendo is also a one-stop-shop for all your marketplace needs, providing you with a marketplace platform automating day-to-day operation, a catalog of brands to pick from or an ability to invite your own brands, merchandising and promotional tools, ability to sell through multiple channels (your existing website, emails & SMS, mobile app, social media), and ongoing daily support scaling your marketplace business.   

GlassesUSA: Visionary Success in Online Eyewear Retail

GlassesUSA stands tall as a prominent online retailer specializing in prescription eyeglasses and eyewear accessories. With a trajectory that's nothing short of remarkable, the company has solidified its position as a powerhouse in the online eyewear industry. 

Notably, Internet Retailer Magazine bestowed the honor of inclusion in its prestigious Second-500 list, recognizing GlassesUSA's phenomenal growth and its ascent as a rising star in the world of e-commerce. However, GlassesUSA's remarkable journey isn't solely defined by numbers; it's about their unwavering commitment to customer service. In an industry where eyeglasses purchases occur roughly once every two years, GlassesUSA boasts an extraordinary 30% returning customer rate, a testament to their dedication to meeting and exceeding customer expectations.

Best Selling Product Categories and Examples:

Prescription Eyeglasses: GlassesUSA's core product category includes a wide range of prescription eyeglasses, catering to various styles, shapes, and vision needs.

  1. Example: "Classic Vision" offers customers affordable and stylish prescription eyeglasses, including frames and lenses.

Sunglasses: The company offers an array of trendy sunglasses, providing eye protection and fashion-forward options.

  1. Example: "Sunshine Shades" specializes in fashionable sunglasses, from aviators to oversized frames.

Contact Lenses: GlassesUSA extends its offerings to include contact lenses, accommodating customers who prefer lens wear.

  1. Example: "Clear View Contacts" provides a selection of daily and monthly disposable contact lenses.

Success Factors for Replication:

  • Wide Product Variety: Offer a diverse range of products within your niche, ensuring that customers have ample choices to fit their preferences and needs.
  • Quality and Affordability: Provide high-quality products at competitive prices to attract budget-conscious consumers while maintaining brand integrity.
  • Customer-Centric Approach: Prioritize exceptional customer service, making it easy for customers to shop, inquire, and return if necessary.
  • User-Friendly Website: Develop an intuitive and mobile-responsive website with easy navigation and a seamless purchasing process.
  • Prescription Services: If applicable, invest in prescription services to cater to customers with specific vision requirements.
  • Marketing and Branding: Implement effective marketing strategies, including online advertising, social media campaigns, and partnerships with influencers to build brand recognition.
  • Customization: Offer customization options such as frame selection, lens types, and coatings to meet individual preferences.
  • Return and Exchange Policy: Establish a hassle-free return and exchange policy to instill confidence in customers and address any dissatisfaction.
  • Data Security: Prioritize the security of customer data, particularly for prescription orders, to build trust and ensure compliance with regulations.
  • Inventory Management: Efficiently manage inventory to minimize out-of-stock situations and optimize product availability.
  • Customer Reviews and Testimonials: Encourage and showcase positive customer reviews and testimonials to build credibility and trust.
  • Educational Resources: Provide educational content about eyewear, vision care, and trends to engage customers and demonstrate expertise in the field.

By incorporating these success factors into your e-commerce business strategy, you can emulate GlassesUSA's achievements in the online eyewear retail industry. Offering a wide product variety, maintaining affordability, prioritizing customer satisfaction, and implementing effective marketing are essential elements in attracting and retaining a loyal customer base.

Get started with a look-alike marketplace like GlassesUSA on Vendo!


  • Book a demo call: We’ll set you up with a demo marketplace 
  • Customize your Storefront: We’ll help you craft an on-brand shopping UX 
  • Onboard Brands: Pick from the Vendo brand catalog. Or invite your own.
  • Select Products: Curate product collections manually or automate it.
  • Embed products: Make your editorial content and newsletters shoppable 
  • Get Paid: Get paid as soon as products are shipped by the brands. 
  • Get Repeat Sales: Keep your customer relationship, emails, order history


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