Case Study
Oct 16, 2023

Glassette multi-vendor marketplace success

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Glassette is the United Kingdom's premier destination for all things related to home decor. With a diverse range of products and an innovative approach, Glassette has quickly become the go-to marketplace for those seeking to enhance their living spaces.

With Vendo, starting your own multi-vendor marketplace is more affordable and straightforward than ever. You can begin selling products from numerous vendors and go live within days, all without the burden of managing inventory and shipping. 

Vendo operates in a streamlined dropshipping model, relieving you of the logistical complexities and allowing you to focus on growing your marketplace.


What Does Glassette Offer?

Glassette offers a carefully curated selection of products designed to elevate your home's aesthetic and functionality. Their catalog includes furniture, home decorations, art, and prints. You can effortlessly shop by room, making it convenient to find items that suit your specific needs. In addition to popular brands, Glassette boasts an exclusive collection known as "Glassette's Exclusives," ensuring that you have access to unique pieces that set your home apart.

The History of Glassette

Founded in November 2021, Glassette is a relatively young marketplace. The brainchild of Laura Jackson and Daniel Crow, Glassette was conceived as a way to democratize the homeware industry. It aimed to make high-quality homeware accessible to a wider audience, removing the exclusivity that often shrouds the sector. Both founders bring a wealth of experience to the table. Laura Jackson, a broadcaster and interiors expert, is known for her work with HOSTE, popular podcasts, and contributions to ELLE Decoration. Daniel Crow has an impressive background in fashion and lifestyle, having worked for prominent brands like END.Clothing and the Timex Group.

What Sets Glassette Apart

Curated Selection

Glassette's success can be attributed to its focus on offering a curated selection of products. They collaborate with a select group of brands, ensuring that every item meets their high standards. This curated approach ensures that every product available on the platform is a quality addition to your home.

Exclusive Collections

Glassette's Exclusives, as the name suggests, is a collection of products you won't find anywhere else. This exclusivity sets Glassette apart and provides customers with the opportunity to add unique items to their homes.


Glassette's mission to democratize the homeware industry has resonated with a broad audience. By making high-quality homeware accessible and affordable, they've filled a gap in the market and attracted a loyal customer base.

How to Replicate Glassette's Success

If you're looking to replicate the success of Glassette in your own venture, here are some key takeaways:

Curate Carefully

Focus on curating a selection of products that are not only aesthetically appealing but also of high quality. This attention to detail will set your marketplace apart.

Offer Exclusivity

Create exclusive collections or collaborations that give customers a unique reason to choose your platform over others.

Embrace Accessibility

Make sure your products are accessible and reasonably priced. Removing barriers to entry will broaden your customer base.

In conclusion, Glassette's success as a leading UK homewares marketplace can be attributed to its careful curation, emphasis on exclusivity, and a commitment to affordability and accessibility. By adopting these core principles and maintaining a strong focus on quality, others can learn from Glassette's achievements and aim to replicate their success in the homeware industry.

Get started with a marketplace like Glassette on Vendo!

How to quickly start your own multi-vendor marketplace on Vendo and go live in just a few days

  1. Sign Up and Start a Free Trial: Begin by signing up for Vendo's free trial to explore its features and capabilities.
  2. Configure a Storefront: Create a storefront that aligns with your brand identity, ensuring a cohesive and on-brand appearance.
  3. Onboard Brands: Invite your preferred brands or choose from Vendo's brand catalog to enrich your product offerings.
  4. Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demands.
  5. Start Selling: Link to your marketplace on your website, share it on social media, and include it in your newsletters to reach a broader audience.
  6. Get Paid Quickly: Get paid as soon as products are shipped by the vendors.


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