Case Study
Nov 26, 2023

Gizmodo Affiliate Revenue Success Tripled

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Gizmodo, a well-known player in the world of technology and science journalism, is recognized for its engaging content and insightful reviews. Gizmodo strategically employs affiliate links to monetize its broad readership. Sales commissions, particularly derived from content such as tech reviews, science features, and recommended products, constitute a significant and evolving revenue stream for digital media enterprises.

With the integration of Vendo, Gizmodo has the potential to significantly enhance its sales commissions—potentially experiencing a 3-5x increase—by seamlessly incorporating shoppable products and a user-friendly shopping experience into its platform. This strategic move not only expands opportunities for revenue growth but also provides Gizmodo's audience with a more interactive and seamless way to engage with products and services recommended in their favorite tech and science content. Here's how this integration could unfold for Gizmodo.


Vendo is your comprehensive partner for marketplace success – the one-stop-shop. Offering a platform for automating daily operations, a curated brand catalog (or an invitation for your own brands), merchandising tools, and multi-channel selling capabilities, Vendo ensures ongoing daily support for the evolution of your marketplace business.

Vendo leads the way in affiliate marketing evolution, going beyond standard links to ensure extended visitor engagement, protect customer data, and unlock avenues for strategic upselling.

Unlocking Success in Digital Publishing

Gizmodo, founded in 2002, is a popular technology and science-focused online publication that covers a wide range of topics, including gadgets, science, space, and culture. Known for its approachable and often irreverent tone, Gizmodo has become a go-to source for tech enthusiasts and those interested in the intersection of technology and everyday life.

Success Factors of Gizmodo

Accessible and Engaging Tone:

A key success factor for Gizmodo is its accessible and engaging tone. The platform presents complex tech topics in a manner that is approachable, entertaining, and relatable to a broad audience, making technology more accessible to the general public.

Diverse Content Coverage:

Gizmodo covers a diverse range of content, including gadgets, science, space exploration, and popular culture. This diversity ensures that the platform appeals to a broad audience with varied interests in the ever-evolving world of technology.

Breaking Tech News Coverage:

Gizmodo excels in providing breaking tech news coverage. The platform is often among the first to report on emerging technologies, product launches, and industry developments, attracting readers seeking up-to-the-minute information.

Reviews and Product Analysis:

The platform offers comprehensive reviews and in-depth analysis of various tech products and gadgets. These reviews help readers make informed decisions about their technology purchases and stay updated on the latest trends.

Futuristic and Science-Based Content:

Gizmodo features futuristic and science-based content, exploring advancements in technology, space exploration, and scientific discoveries. This forward-looking approach appeals to readers interested in the cutting-edge aspects of science and tech.

Multimedia Integration:

Gizmodo incorporates multimedia elements into its content, including images, videos, and interactive features. This multimedia integration enhances the overall user experience and caters to audiences who prefer diverse content formats.

Community Engagement and Reader Interaction:

The platform actively engages with its audience through comments sections, forums, and social media. This emphasis on community interaction fosters a sense of belonging among tech enthusiasts and encourages ongoing conversations.

Expert Opinion and Contributor Network:

Gizmodo features expert opinions and maintains a network of contributors who are authorities in various tech and science fields. This expertise adds credibility to the platform's content, making it a trusted source of information.

Timely Coverage of Trends and Developments:

Gizmodo stays ahead of tech trends and industry developments, providing timely coverage that anticipates the interests of its audience. This proactive approach ensures that readers turn to Gizmodo for the latest insights and analyses.

Mobile-Friendly and Digital Adaptation:

Embracing digital adaptation, Gizmodo ensures a mobile-friendly experience. The platform's website and content are optimized for various devices, allowing readers to access information seamlessly, reflecting the preferences of a tech-savvy audience.

Gizmodo's Audience and Value Proposition

Understanding the Audience:

Gizmodo's audience consists of tech enthusiasts, early adopters, and individuals interested in the societal impact of technology. The platform attracts readers who appreciate a blend of tech news, gadget reviews, science updates, and engaging content that explores the human side of technology.

Value Proposition:

Gizmodo's value proposition lies in being a relatable and informative source for all things tech-related. The platform offers a mix of breaking news, reviews, futuristic content, and community engagement, catering to a diverse audience seeking a lighthearted yet insightful take on technology.

Categories of Value:

  • Accessible Tech Information: Gizmodo provides tech information in an accessible and engaging manner, making it easy for a broad audience to understand and enjoy.
  • Cutting-Edge Insights: The platform offers cutting-edge insights into emerging technologies, trends, and scientific advancements, appealing to readers interested in staying ahead of the curve.

Suggestions for Replicating Success

Maintain an Engaging Tone: Uphold an engaging and approachable tone in content creation, making tech topics accessible and enjoyable for a broad audience.

Cover Diverse Content: Continue covering a diverse range of tech-related topics, including gadgets, science, space, and popular culture, to cater to a broad audience with varied interests.

Prioritize Breaking Tech News: Stay proactive in reporting breaking tech news, product launches, and industry developments to attract readers seeking up-to-the-minute information.

Provide Comprehensive Reviews: Offer comprehensive reviews and in-depth analysis of tech products and gadgets, helping readers make informed decisions about their technology purchases.

Explore Futuristic and Science-Based Content: Continue exploring futuristic and science-based content to cater to readers interested in the cutting-edge aspects of science and technology.

Integrate Multimedia Elements: Incorporate multimedia elements, including images, videos, and interactive features, to enhance the overall user experience and accommodate diverse content preferences.

Encourage Community Engagement: Actively engage with the audience through comments sections, forums, and social media, fostering a sense of community among tech enthusiasts.

Feature Expert Opinions: Showcase expert opinions and maintain a network of contributors who are authorities in various tech and science fields to add credibility to the platform's content.

Stay Timely with Trends: Stay ahead of tech trends and industry developments, providing timely coverage that anticipates the interests of the audience.

Ensure Mobile-Friendly Experience: Embrace digital adaptation by ensuring a mobile-friendly experience, optimizing the website and content for various devices to meet the preferences of a tech-savvy audience.

In conclusion, Gizmodo's success is grounded in its accessible tone, diverse content coverage, and timely insights into the world of technology. Replicating this success involves maintaining a balance between informative and engaging content, staying ahead of tech trends, and fostering a vibrant community of tech enthusiasts.

Still, there's another method to capitalize on your online audience that might be even more lucrative.

Commencing your own multi-brand marketplace on Vendo has the potential to at least triple your affiliate sales commission, bringing it up to 20-30%. This translates to 3-5 times more than what you'd typically earn with affiliate links.

Moreover, the prolonged duration users spend on your pages contributes to the growth of customer data retention, paving the way for an expanded email list and a plethora of opportunities for upselling in the future.


  • Book a demo call: We’ll set up your demo marketplace and populate it with products
  • Customize your Storefront: We’ll help you craft a storefront that aligns with your branding guidelines,
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters. 
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts. 


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