Case Study
Dec 19, 2023

GIADZY Multi-Vendor Marketplace Case Study And How to Start Your Own

Written by, a prominent online marketplace, offers a curated selection of gourmet food and kitchenware, providing food enthusiasts and home chefs with a platform to discover and savor high-quality culinary delights. If you're considering starting your own marketplace, Vendo is an excellent option due to its intuitive interface and budget-friendly capabilities. 

Vendo enables you to swiftly create your online platform, showcasing popular domestic brands, all while effectively handling inventory and shipping logistics. With Vendo handling these operational aspects, you can focus on customizing and elevating your marketplace's distinct character.


Vendo is a one-stop-shop for all your marketplace needs, providing you with a marketplace platform automating day-to-day operation, a catalog of brands to pick from or an ability to invite your own brands, merchandising and promotional tools, ability to sell through multiple channels (your existing website, emails & SMS, mobile app, social media), and ongoing daily support scaling your marketplace business. Savoring Success in the Marketplace

Elevating Culinary Delights, an online marketplace specializing in gourmet food and kitchenware, has cooked up a delectable success story that offers valuable insights for budding marketplace entrepreneurs. Launched in 2018, this platform has become a digital haven for food enthusiasts, with annual revenues exceeding $5 million.

Feeding the Numbers

At the core of triumph is its ability to cater to culinary cravings. The marketplace boasts a diverse catalog of over 20,000 gourmet products, attracting hundreds of thousands of monthly visitors. These impressive numbers not only reflect its market presence but also highlight its financial achievements.

Affiliate Program: Cooking Up Partnerships affiliate program has been a secret ingredient of their success. By collaborating with food bloggers, chefs, and influencers, they've crafted an enticing affiliate program offering competitive commissions. This partnership has not only broadened their reach but also driven substantial sales growth.

Crafting Success in the Marketplace

To replicate marketplace achievements, consider these key strategies:

  1. Niche Expertise: Focus on a niche you're passionate about and become an expert in that field, like gourmet food.
  2. High-Quality Inventory: Offer a selection of premium products to attract discerning customers.
  3. Affiliate Marketing: Develop a robust affiliate program to collaborate with influencers and expand your marketplace's reach.
  4. User-Friendly Experience: Create an intuitive and enjoyable shopping experience for your customers.
  5. Continuous Innovation: Stay current with food trends and continually introduce new and exciting products to your catalog. Where Flavor Meets Marketplace

In conclusion, marketplace success underscores the significance of niche expertise, high-quality offerings, and a thriving affiliate program. By applying these strategies while personalizing them to your marketplace's unique identity, you can aspire to create a marketplace that satisfies the cravings of your target audience and leaves a delightful taste in their mouths.

Get started with a marketplace like Giadzy on Vendo!


  • Book a demo call: We’ll set up your demo marketplace and populate it with products
  • Customize your Storefront: We’ll help you craft a storefront that aligns with your brand identity, ensuring a cohesive and on-brand shopping experience for your customers.
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters.
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts.


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