Case Study
Dec 21, 2023

GENUINE REPLACEMENT PARTS Multi-Vendor Marketplace Case Study And How to Start Your Own

Written by is your go-to online marketplace for authentic parts, where fixing your appliances becomes a breeze! If launching a marketplace is in your radius, consider Vendo for its ease of use and cost-effective capabilities. 

Vendo enables swift setup of your online platform, showcasing popular domestic brands, while seamlessly handling inventory and shipping details. This frees you up to focus on customizing and refining the distinct character of your marketplace.


Vendo is a one-stop-shop for all your marketplace needs, providing you with a marketplace platform automating day-to-day operation, a catalog of brands to pick from or an ability to invite your own brands, merchandising and promotional tools, ability to sell through multiple channels (your existing website, emails & SMS, mobile app, social media), and ongoing daily support scaling your marketplace business. A Marketplace Victory

Fixing the Way We Shop for Parts, an online marketplace specializing in appliance and equipment replacement parts, has a success story worth taking notes on. Established in 2005, this platform has flourished in the competitive e-commerce arena, boasting annual revenues surpassing $30 million.

The Power of Niche Market

At the heart of success is their focus on a niche market. With a catalog of over 10 million parts, they cater to a specific, yet significant, audience. This niche specialization has resulted in a dedicated customer base and impressive monthly visits, with millions of satisfied customers.

Affiliate Program: Parts Partnerships affiliate program has been a cornerstone of their success. They've partnered with repair technicians, appliance bloggers, and DIY enthusiasts, offering them attractive commissions for promoting their platform and parts. This collaborative approach has not only broadened their reach but also driven substantial sales growth.

Replicating the GenuineReplacementParts Triumph

To replicate marketplace success, consider these strategies:

  • Niche Focus: Concentrate on a specific product category or niche to stand out in the marketplace landscape.
  • User-Centric Design: Create an easy-to-navigate platform that prioritizes the user's experience.
  • Affiliate Marketing: Develop a robust affiliate program to foster partnerships and expand your marketplace's reach.
  • Diverse Catalog: Offer a diverse range of high-quality products that cater to your audience's unique needs.
  • Adaptability: Stay agile and responsive to market trends and customer preferences. Fixing the Marketplace Equation

In conclusion, marketplace success highlights the importance of niche specialization, user-centric design, and a thriving affiliate program. By applying these strategies while tailoring them to your marketplace's unique identity, you can aspire to create a thriving marketplace that caters to the specific needs of your target audience.

Get started with a marketplace like Genuinereplacementparts on Vendo!


  • Book a demo call: We’ll set up your demo marketplace and populate it with products
  • Customize your Storefront: We’ll help you craft a storefront that aligns with your brand identity, ensuring a cohesive and on-brand shopping experience for your customers.
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters.
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts.


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