Case Study
Oct 2, 2023

Garmentory multi-vendor marketplace success

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Garmentory is an online fashion marketplace that has carved a niche in the world of independent, boutique, and artisanal fashion. Founded in 2013 by Adele Tetangco and Sun Choi, Garmentory has a unique history of success in the fashion e-commerce landscape.

With Vendo, starting your own multi-vendor marketplace is more affordable and straightforward than ever. You can begin selling products from numerous vendors and go live within days, all without the burden of managing inventory and shipping. 

Vendo operates in a streamlined dropshipping model, relieving you of the logistical complexities and allowing you to focus on growing your marketplace.


Garmentory marketplace

Garmentory's inception was driven by a vision to provide a platform for emerging designers and small boutiques to connect with fashion-conscious consumers. The marketplace introduced a distinctive concept by allowing boutiques to sell their unique, curated selections online, broadening their reach beyond their physical locations. This approach resonated with independent designers and boutiques looking for a digital presence.

A critical milestone in Garmentory's history was its participation in the prestigious Y Combinator accelerator program in 2014, which provided the platform with invaluable mentorship and funding. The company's growth since then has been notable, with an increase in the number of boutiques and designers partnering with Garmentory. As of 2021, the platform featured over 1,200 boutiques and designers, highlighting its commitment to supporting the independent fashion community.

Garmentory success

Garmentory's success is underscored by its focus on promoting sustainable and ethical fashion. The marketplace champions slow fashion, offering a counterbalance to the fast fashion industry. This commitment to responsible fashion resonated with consumers increasingly conscious of ethical and sustainable choices.

To replicate Garmentory's success when starting a new marketplace, consider the following strategies:

1. Niche Focus: Identify a specific niche or segment within the fashion industry that is underrepresented or underserved. Garmentory succeeded by concentrating on independent designers and boutiques.

2. Curated Selection: Curate a selection of products or brands that align with your marketplace's identity and values. Create a unique and compelling assortment that sets you apart from competitors.

3. Community Engagement: Foster a sense of community among your boutiques, designers, and customers. Encourage collaboration and interaction, as Garmentory did by building a supportive network of independent fashion stakeholders.

4. Sustainability and Ethics: Embrace sustainability and ethical practices in the fashion industry, responding to the growing consumer demand for responsible fashion choices.

5. Transparency: Maintain transparency in your operations, supply chain, and pricing. Building trust with both boutique partners and customers is essential for long-term success.

6. Tech and User Experience: Invest in robust e-commerce technology to provide a user-friendly and visually appealing platform. Ensure that the shopping experience is seamless, from product discovery to checkout.

7. Brand Partnerships: Establish partnerships with emerging and established brands that share your marketplace's ethos. Collaborations and exclusive collections can create excitement and draw attention.

8. Mobile Optimization: Prioritize mobile optimization, as an increasing number of consumers shop via mobile devices. A responsive design is crucial for user engagement.

9. Customer Service: Provide exceptional customer service and support for boutiques and customers alike. Timely and professional communication builds trust.

10. Data Utilization: Leverage data analytics to gain insights into customer behavior, sales trends, and boutique performance. Use data to refine your strategies and offerings.

By embracing these strategies and taking inspiration from Garmentory's history, a new marketplace can position itself for success in the dynamic world of fashion e-commerce, catering to a niche and building a thriving community of boutique partners and fashion-conscious customers.

Get started with a marketplace like Garmentory on Vendo!

How to quickly start your own multi-vendor marketplace on Vendo and go live in just a few days

  1. Sign Up and Start a Free Trial: Begin by signing up for Vendo's free trial to explore its features and capabilities.
  2. Configure a Storefront: Create a storefront that aligns with your brand identity, ensuring a cohesive and on-brand appearance.
  3. Onboard Brands: Invite your preferred brands or choose from Vendo's brand catalog to enrich your product offerings.
  4. Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demands.
  5. Start Selling: Link to  your marketplace on your website, share it on social media, and include it in your newsletters to reach a broader audience.
  6. Get Paid Quickly: Get paid as soon as products are shipped by the vendors.


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