Case Study
Dec 9, 2023

GapFactory multi-vendor marketplace case study and how to start your own

Written by is a cool online marketplace where you can find lots of stylish and budget-friendly clothes and accessories for everyone in the family. If you’re planning  on giving shoppers a more affordable place to buy quality outfits, Vendo makes it super easy to kick off your own online marketplace with a dozen of domestic brands. You can start selling a variety of products really fast, often in just a few days. It also takes care of the tough parts like keeping track of all the products and dealing with shipping, so getting your marketplace going is a lot smoother and quicker.


Vendo is also a one-stop-shop for all your marketplace needs, providing you with a marketplace platform automating day-to-day operation, a catalog of brands to pick from or an ability to invite your own brands, merchandising and promotional tools, ability to sell through multiple channels (your existing website, emails & SMS, mobile app, social media), and ongoing daily support scaling your marketplace business.   

GapFactory's Multi-Vendor Marketplace Success : Fashion for All

1. The Gap Legacy Goes Online is an online extension of the well-known Gap brand, which has been around since 1969. In recent years, Gap decided to take its reputation for trendy, quality clothing and create an online marketplace specifically for more budget-friendly fashion. This move allowed them to reach a wider audience who wanted Gap's style without the high price tag.

2. A Treasure Trove of Deals

The big draw of is its huge selection of discounted clothing and accessories. They offer everything from jeans to jackets for men, women, and kids, all at lower prices than you'd find in Gap's regular stores. This approach made Gap's fashion accessible to more people, without sacrificing style.

3. Seasonal Sales and Smart Marketing doesn’t just rely on everyday low prices. They regularly run big sales, especially during holidays and seasonal changes, which keeps customers coming back. Their marketing strategies, like email newsletters and social media campaigns, keep these deals front and center in shoppers' minds.

4. Navigating the Digital Shift

When launched, Gap already had a strong physical store presence. But they smoothly transitioned into the online space, ensuring their website was user-friendly and mobile-responsive. This digital savvy helped them keep up with changing shopping habits.

5. Building a Loyal Customer Base

Through a mix of quality products, good prices, and effective marketing, has built a loyal customer base. People who love Gap's style but are more price-conscious have found a home at

GapFactory's Affiliate Program offers an affiliate program where bloggers and influencers can earn commissions. By promoting GapFactory products and directing traffic to their site, affiliates earn a percentage of sales made through their referrals. It's a great way for fashion bloggers and influencers to make some extra money.

Replicating GapFactory's Marketplace Success: Your Blueprint

1. Leverage a Strong Brand

If you're starting a new marketplace, tying it to a well-known brand, if possible, can give you a head start, just like did.

2. Focus on Value and Variety

Offer a wide range of products at great prices. This combination attracts a diverse group of shoppers looking for deals.

3. Embrace Seasonal and Targeted Marketing

Keep things fresh with seasonal sales and smart marketing campaigns. This approach keeps customers engaged and excited.

4. Adapt to Online Shopping Trends

Make sure your marketplace is easy to navigate online, especially on mobile devices. Staying up-to-date with tech trends is key.

5. Cultivate Customer Loyalty

Focus on building a loyal customer base by consistently offering good products at good prices and maintaining a strong online presence.

In short, use a strong brand if you have it, focus on value, market smartly, stay tech-savvy, and build customer loyalty. That's the recipe for a marketplace success story like!

Get started with a marketplace like GapFactory on Vendo!


  • Book a demo call: We’ll set up your demo marketplace and populate it with products
  • Customize your Storefront: We’ll help you craft a storefront that aligns with your brand identity, ensuring a cohesive and on-brand shopping experience for your customers.
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters.
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts.


Start a multi-vendor marketplace
Written by
Start a Marketplace
Get started
Get more marketplace case studies & insights
Check Icon
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Related blog posts

Start a free trial

Start your own marketplacE

Vendo lets you start a multi-brand marketplace, in 14 days or less, with products from amazing domestic brands fulfilling your customers' orders. Let them shop on your website, from a newsletter, social, mobile app.

Join vendo. It's free.