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Case Study
Oct 18, 2023

Gap Factory marketplace affiliate program

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Gap Factory is a retail division of the Gap brand that offers a wide range of clothing and accessories at discounted prices. It's known for providing the same style and quality associated with Gap but at more affordable prices, catering to budget-conscious consumers.

If you’re looking for a Gap Factory affiliate program, maybe you’d like to consider starting your own marketplace with a 3-5x higher sales commission. Here’s how.

Vendo transforms the process of starting your multi-vendor marketplace, making it easier and cheaper. You can quickly commence selling products from numerous vendors, avoiding inventory and shipping logistics.


Vendo is a comprehensive marketplace provider, offering an automation platform for everyday tasks, a selection of brands or an invitation to add your own, tools for merchandising and marketing, sales through various channels (website, emails, SMS, mobile app, social media), and continuous support to scale your marketplace.

Gap Factory Marketplace Success Factors

Here are the key reasons behind Gap Factory's success story:

  • Innovative Strategy: Gap Factory was founded with a unique 'g string' strategy focusing on simplicity, offering a streamlined range of essential products like jeans and music.
  • Adaptability and Evolution: The brand has shown exceptional adaptability, transitioning from The Gap to Gap Outlet and continually evolving its product line and brand essence to suit changing market demands.
  • Customer-Centric Approach: Gap Factory has excelled in enhancing the customer experience, reflecting the 'Haidilao principle' by adapting to customer needs and keeping them at the core of business decisions.
  • Embracing Cultural Diversity: The brand has successfully integrated cultural diversity, resonating with a global consumer base and building a positive brand image.
  • Continual Innovation and Learning: Gap Factory has focused on creative innovation and continuous learning, much like the Lakeshore Learning Store model, staying ahead in a competitive market.

Gap Factory Affiliate Program

The below features make the Gap Factory Affiliate Program a potential avenue for content creators, bloggers, and website owners to earn revenue while promoting a well-known fashion brand:

  • Affiliate Networks: The program is available through various affiliate networks including Skimlinks, Viglink, FlexOffers, and Impact Radius, providing multiple platforms for affiliates to join and promote Gap Factory products.
  • Commission Structure: Affiliates can earn commissions by referring new customers to the Gap Factory website. The specific commission rate was not detailed in the sources, but affiliate programs generally offer a percentage of sales generated through affiliate links.
  • Promotional Materials Provided: As an affiliate, you'll have access to unique tracking links and promotional materials, which can be used on your platforms to drive traffic and sales.
  • Policy on Returns: If a customer returns a product purchased through an affiliate link, it may affect the commission, as commissions are typically based on completed and confirmed purchases.
  • Program Access: Joining the program is facilitated through platforms like, which offers instant approval and allows quick access to start promoting Gap Factory's offerings.

Get started with a marketplace like Gap Factory on Vendo!

Vendo transforms the process of starting your multi-vendor marketplace, making it easier and cheaper. You can quickly commence selling products from numerous vendors, avoiding inventory and shipping logistics.


  • Book a demo call: We’ll set up your demo marketplace and populate it with products.
  • Customize your Storefront: We’ll help you craft a storefront that aligns with your brand identity, ensuring a cohesive and on-brand shopping experience for your customers.
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters. 
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts. 


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