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Case Study
Jul 20, 2023

Froogle mobile shopping app case study

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Froogle is a mobile shopping app offering exclusive deals, local discounts, and a commission-free online ordering platform for restaurants.To replicate the success of Froogle, consider integrating in-app shopping into your mobile app with Vendo. By implementing a WebView to establish your own marketplace, you can enable your users to shop for amazing products from domestic brands, all while earning a healthy commission on their purchases.

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Vendo is the ultimate solution for all your marketplace needs, providing a marketplace platform that automates day-to-day operations, a catalog of brands to choose from, the ability to invite your own brands, merchandising and promotional tools, the ability to sell through multiple channels (including your existing website, emails & SMS, mobile app, and social media), and ongoing daily support to help you scale your marketplace business.

Success factors of Froogle’s mobile shopping process

1. Extensive Product Catalog

Froogle's success can be attributed to its extensive product catalog. The app offers a wide range of products across various categories, providing users with a one-stop shopping experience. With over 10 million products listed on the platform, Froogle has attracted a large user base of over 7 million active users.

2. Competitive Pricing and Discounts

One of the main success factors for Froogle is its competitive pricing and frequent discounts. The app consistently offers products at lower prices compared to traditional retail stores, attracting price-conscious consumers. This strategy has resulted in a high conversion rate, with over 40% of users making a purchase on the platform.

3. User Reviews and Ratings

Froogle leverages user reviews and ratings to build trust and credibility among its users. Each product listing includes customer reviews, helping users make informed purchasing decisions. This transparency has contributed to high customer satisfaction rates and increased user engagement.

4. Intelligent Search and Recommendations

Froogle's intelligent search and recommendation system is another key success factor for the app. The app utilizes advanced algorithms to analyze user preferences and browsing history, providing personalized product recommendations. This tailored approach has resulted in a higher conversion rate and increased user retention.

5. Seamless Shopping Experience

Froogle prioritizes providing a seamless shopping experience to its users. The app's user-friendly interface and smooth checkout process contribute to high customer satisfaction rates. With an average cart abandonment rate of only 15%, Froogle ensures a frictionless shopping journey for its users.

6. Secure Payment and Delivery

Froogle ensures secure payment and reliable delivery for its users. The app supports multiple payment options, including credit cards, digital wallets, and cash on delivery. Additionally, Froogle has established strong partnerships with reputable logistics providers, ensuring timely and hassle-free product delivery.

7. Social Media Integration

Froogle has successfully integrated social media features into its app, allowing users to share their favorite products with friends and followers. This social integration has created a sense of community among users and has resulted in increased brand awareness and organic growth.

Suggestions for growth:

1. Expand Product Categories

To attract a wider range of customers, Froogle can consider expanding its product categories to include niche markets or specialized products.

2. Enhance Personalization

Invest in advanced machine learning algorithms to further enhance the personalization of product recommendations based on user preferences and behavior.

3. Loyalty Program

Implement a loyalty program that rewards frequent shoppers with exclusive discounts, early access to sales, or other incentives to encourage repeat purchases.

4. Improve User Reviews

Implement measures to ensure the authenticity and reliability of user reviews, such as verifying purchases or introducing a rating system for reviewers.

5. Social Influencer Partnerships

Collaborate with social media influencers or bloggers to promote Froogle's products and reach a wider audience.

6. International Expansion

Consider expanding Froogle's reach to international markets to tap into new customer segments and increase revenue potential.

7. Enhanced Customer Support

Invest in improving customer support channels, such as live chat or chat bot assistance, to provide prompt and helpful responses to user inquiries.

8. Gamification Features

Introduce gamification elements, such as rewards for completing certain actions or challenges within the app, to increase user engagement and retention.

9. Seamless Cross-Platform Experience

Ensure a seamless experience across different platforms, including web browsers and other mobile operating systems, to cater to a wider range of users.

10. Collaborate with Local Businesses

Partner with local businesses or retailers to offer exclusive deals or discounts, fostering a sense of community and supporting local economies.

Tips to replicate Froogle’s success:

1. Embrace Personalization

Implement personalized product recommendations based on user preferences and behavior to enhance the shopping experience.

2. Leverage User Reviews

Encourage customer reviews and ratings to build trust and credibility among potential customers.

3. Seamless Payment and Delivery

Ensure a smooth payment process and reliable delivery options to provide a hassle-free shopping experience.

4. Social Media Marketing

Leverage social media platforms to promote products, engage with customers, and build brand awareness.

5. Competitive Pricing Strategies

Offer competitive pricing or discounts to attract price-conscious consumers and stand out in the market.

6. Emphasize Customer Support

Invest in excellent customer support services to address customer inquiries or concerns promptly.

7. Focus on User Experience

Prioritize user-friendly interfaces, intuitive navigation, and fast-loading pages to enhance the overall user experience.

8. Collaborate with Influencers

Partner with influencers or bloggers who align with the brand's values and target audience to promote products effectively.

9. Implement Loyalty Programs

Reward loyal customers with exclusive perks, discounts, or early access to new products or sales events.

10. Continuous Innovation

Stay ahead of market trends by continuously innovating products or services to meet evolving customer needs and preferences.

To increase your mobile app ARPU, try incorporating Vendo. By allowing your users to shop for amazing products from domestic brands, you can triple any affiliate sales commission out there, elevating it to 20-30%. That's 3-5x more than most affiliate links.

START YOUR OWN MULTI-BRAND MARKETPLACE ON VENDO 

  1. Book a demo call: We’ll set up your demo marketplace and populate it with products
  2. Customize your marketplace: We’ll help you craft a marketplace that aligns with your branding guidelines,
  3. Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  4. Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  5. Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  6. Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters. 
  7. Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  8. Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts. 

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